How 1664 Blanc Lures Shoppers With its Promotional Picnic Set?

Why Customers Love This Promotional Picnic Set?

We’ve seen and featured a lot of drink gift sets in the past years, and they are exceptional in their own ways. This time, let’s give you an overview of why customers, including us, get hooked on the Kronenbourg 1664 Blanc promotional campaign.

1. It has beautiful packaging.

Most drinks gift sets we’ve seen in retail come in box packaging. As it seems pretty normal among drink brands, we found Kronenbourg gift set packaging more creative and unique.

It comes in a picnic basket, indeed making it recognisable in-store. We thought it was unusual to use baskets as packaging among drink brands. And this type of packaging is prevalent only during the holiday seasons.

However, being different makes this promotional picnic set stand out. The best thing about it is that it is also customised with the brand’s signature colour and logo, making it more effective in marketing the products.

2. Comes with useful merchandise.

This drink promotion idea lured customers because of its useful merchandise offered. Not just for men, it certainly tempt female shoppers, especially mothers, to take advantage of this campaign.

The promotional basket comes with a custom design cutting board, custom drinking glasses, and kitchen cutleries. Items were practical as customers could use them at home or during outdoor gatherings. This GWP campaign ran from August 30, 2022, until stocks last.

3. Products are customised.

This in-store marketing campaign indeed appeals not just to ordinary shoppers but most especially to drink lovers who love collecting branded merchandise from drink brands. All items — from packaging to the picnic set, are customised with Kronenbourg 1664 Blanc logo, making it more recognisable in-store.

4. It was presented in a high-end display. 

The promotional picnic set was showcased in a high-end retail display, making it noticeable. The display was truly captivating and was integrated with an LED screen, showcasing the product’s history and story.

5. It reflects Vietnam culture.

Family is a very important part of Vietnam culture. Even today, in some parts of the country, the tradition of clan members living together in longhouses is quite prevalent. Thus, it is very common to hold family gatherings and outdoor activities with family members.

Furthermore, food is also a sacred part of their culture. In fact, Vietnamese food is considered one of the healthiest cuisines in the world.

With that said, we can easily see how the 1664 Blanc promotion was related to the country’s culture. This promotional picnic set symbolizes great family ties and a Vietnamese fondness for cooking and eating.

More of Kronenbourg’s promotional campaigns…

Why Should You Consider Picnic Set in Marketing?

If you are in the F&B and brewery industries, you might also think about adding a promotional picnic set to your list of promotional products or gift-with-purchase ideas. We want to give you more reasons as to why you should consider them for your next marketing.

• Perfect outdoor promotional item.

As the Covid-19 restrictions are already lifted in most parts of the world, people are excited about spending their time outdoors. This is probably true for families and circles of friends.

And when talking about gatherings, drinks would never be left out on the list. And you can take advantage of it. You may offer a gift set to your customers as a GWP promotion, sell them with your drink products, or showcase them during outdoor events.

• Makes an excellent contest reward.

Another option you might consider is using them as your online or in-store contest reward. Running a promotion during the summer season is a common marketing strategy implemented by different drink brands. Thus, running your own contest would make your product sell more. Just don’t forget to be creative with your picnic gift set to offer.

• Makes great redemption merchandise. 

Running a redemption program is another effective way to keep your customers loyal to your brand. With that said, how about offering them suitable products as your incentive gift ideas?

For instance, you will set a certain purchase amount for your customers to redeem your promotional picnic set. Likewise, you may also ask them to collect a particular number of stamps to collect the promotional gift pack.

More Product Ideas to Include Your Gift Set:

If you’re searching for product ideas to include in your picnic set, these items below might pique your interest. 

This cheeseboard is crafted with a hole to place the wine glass and an area to place the side dish and appetizers.  It is very suitable for personal use. This cheese board is made from bamboo wood which makes it even more classy.

Made from a sustainable material, these wooden spoons are a fantastic alternative to disposable plastic cutlery.

This creative wine gift opener set is undoubtedly a high-quality one. The block is made from wood, while each wine accessory is made from stainless steel.

With specialized knives, it will be easier to slice, cut, shave down, and dice different soft and hard cheeses. It consists of a cheese fork, flat cheese knife, narrow plain knife and small spade knife (from left to right, respectively).

Foldable, customers may carry it anytime and anywhere. If they are planning to travel, this table won’t take up much space on their luggage or vehicle.

More drinks gift set to get inspired by…

In Conclusion,

With its creative products, effective promotion and high-end retail display, Krokenbourg 1664 Blanc drinks marketing was undoubtedly successful!

If you also plan to consider gift-with-purchase marketing in your next campaign, feel free to connect with us! We believe this marketing is still a valid and relevant strategy this year! Combined with creative minds and effective promotional merchandise, this can help you sell and engage with your customers more!

ODM and our experienced product designers from Mindsparks can assist you with all your marketing needs! Aside from gift set ideas, we can assist you in also producing custom marketing gifts, on-pack premiums, and all types of premium giveaways.

We still have a lot of products and services in our store for you! Makes sure to connect with our team to get started!

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