How Does Dior Pull in Customers With its High-End Retail Displays?

With over 70 years in the industry, Christian Dior indeed knows the essence of investing in displays when promoting products in the retail space. Recently, we came across its high-end retail displays in the Takashimaya store in Singapore.

Christian Dior, most commonly known as Dior, is a French fashion house famous for its luxury products. It has 210 stores worldwide and has been in the industry since 1946. It became popular for its use of elaborate techniques, high-quality fabrics, detailed design, and professional craftsmanship.

Before we delve in, let’s look at one of Dior’s perfume POS displays we spotted in a local mall in Hong Kong.

The brand captured the essence of their famous perfumJ’adoreore through this in-store display. The elegant design of the perfume bottle has been creatively implemented into the display.

Perfume POS Display by Dior in Hong Kong

Why Do People Stop by to See Dior Displays?

Who wouldn’t be familiar with Dior? Every fashion icon and enthusiast surely dreamt of wearing and using the brand’s luxury products. Indeed this is one of the reasons why Takashimaya’s customers can’t help but check out the products displayed in the store.

But aside from its signature merchandise, its eye-catching and creative retail display is hard to ignore. Here’s our point of view on why Dior’s high-end retail display ideas keep pulling in customers.

Creative Designs

Dior proves that it’s not only their products that are luxurious, even their displays do.

The cart display is definitely hard to miss.

Likewise, who would ignore the brand’s name elegantly flaunted in each display?

Also, the LED screen display that features its products adds elegance to the display ideas.

Furthermore, the graphics used makes them look classy and aesthetically pleasing.

Proper Lighting

Retail display lighting can have a major effect on sales and customer satisfaction.

Dior used the appropriate lighting for its displays, making it highlight its products.

For instance, this cart alone is already attractive, but when added with lights, it becomes more visible to the shoppers.

Thus, no one can really go wrong using proper lighting in their displays.

Strategic Display Positioning

The place where a brand place or install its displays is crucial in getting the attention of its target customers.

And Dior undoubtedly considers this factor.

Its displays are located in areas accessible to shoppers.

The first one is installed along the retail aisle, while the second one is placed near the store’s elevator.

Neat Product Displays

Keeping products promoted neat add appeal to a brand’s overall display.

It allows shoppers easy access to the products, encouraging them to avail themselves of them.

Thus, Dior’s product displays make an exemplary display idea — a display that sells.

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ODM is a pioneer when it comes to designing and creating store POS displays. Check out one of our creative and high-end display ideas.

Final Thoughts,

Dior indeed never goes wrong investing in its high-end retail displays. The attention gets from customers, and the return on investment is guaranteed. Thus, if you want to reap the same benefits, this might be the time to consider the same type of store display.

What Can ODM Offer?

Being in the promotional product sourcing and marketing industry for almost two decades, the ODM Group pride itself on being a pioneer in producing high-quality displays. We produce various free-standing display units, video POS displays, cosmetic retail displays, custom display shelves, and branded countertop displays.

Aside from that, we also manufacture a wide array of promotional product ideas, seasonal promotional products and gift with purchase ideas. We work closely with our designers from Mindsparkz to ensure that we meet what our clients need for their business.

If you need any of these products, feel free to contact our team today! Here at ODM, we can help you turn your ideas into reality!