Shelf Wobbler POS: What Do They Bring To Your Promotions?

Many people are familiar with the wobbling and dangling pieces of cardboard or plastic they encounter in retail markets but few know what it is and what it does to the promotion. What is a shelf wobbler POS? Let’s unearth its benefits with this Milo promotion we found in Vietnam.

First, let’s examine our point of reference. Milo is a brand of the global company, Nestlé. It’s a chocolate malt beverage that offers essential vitamins for the mind and body. Thus, since its creation in Australia, it has been associated with good health and sports.

In this promotion, Milo launched a redemption program that urges moms to buy Milo for their kids, collect the cards with it and redeem the promotional gifts the brand is offering.

For 24 cards, they can redeem the backpack suitcase. One sports helmet for 36 cards and one Milo bicycle for 36 cards with 1 special yellow card.

Shelf Wobbler POS: What Do They Bring To Your Promotion?

In this promotion, Milo used plastic strips which are transparent and gives them the illusion that it floats in the air. This immediately commands the attention that would otherwise be hard to receive against the retail shelf full of competitors.

A shelf wobbler POS bring this magic and illusion that makes it hard to ignore and pass by without checking what it’s all about.

Milo used the shelf wobbler POS on the retail shelf, but they can be literally anywhere. On the counter or attached to a POS display, shelf wobblers are a versatile marketing strategy.

Moreover, Milo used these custom wobblers to promote their redemption promo and encourage consumers to redeem by putting promotional gifts on them. However, shelf wobblers are more versatile than that. It can communicate anything to your consumers! From brand history, trivia, gift with purchase information and even a QR code that would lead to your website!

The brand used its signature colour of green with yellow accents and a peculiar shape. It’s a regular circle with the wheel of the bicycle protruding, adding a sense of realism as if the bicycle is coming out of the shelf wobbler POS.

Shelf POS displays offer this creative freedom to brands. From colour to designs and shapes, the more it embodies your brand, the more it pops out to pique consumers’ interests.

These shelf wobblers are made up of two parts. The strip and the tag. The former is usually made from thin aluminium or plastic with adhesives on both ends while the latter can be made from plastic or cardboard.

These are relatively low in cost and available for mass production. It saves you the money you can use to invest in other marketing strategies to further emphasize your promotion.

In this promotion, the brand promotes its redemption program by showing consumers the promotional gifts they can redeem. It instantly gives people the imagery to grasp and make the decision to purchase.

Furthermore, they guide consumers on where to find the products and do the talking in your place to generate those increases in sales.

Check out more blogs to further take advantage of your retail space here:

To know more about shelf wobblers, when you should use them, which business could take full advantage of them and how you can maximise the benefits they can bring to your promotions, check out this blog below:

Aside from shelf wobblers, there are a number of marketing strategies that ODM can help you design and manufacture to maximise your shelf space and brand exposure. From shelf framing to hangsell displays, we compiled all of them for you here:

More Redemption Merchandise Ideas

It can be tricky to think of redemption gifts that your consumers would want to redeem. Therefore, we listed some suggestions for your to choose from and get inspiration from here.

Promotional Bike

Multifunctional and lightweight, this promotional bike can help people navigate a busy street along with their things.

This environment-friendly mode of transport is an ideal way of going out and enjoying the outdoor scenery.

Custom Backpack

This bespoke backpack is made of nylon, mesh lining, and oxford fabric, which makes it waterproof and guaranteed to be robust, increasing its longevity.

Alongside its eye-catching design, it also has a large compartment that secures people’s belongings.

Water Bottle

This water bottle is excellent for reminding clients to keep hydrated and consume enough water throughout the day because it has distinctive motivational phrases on it!

Ideal for people with an active lifestyle, this promotional water bottle can also help maximise brand exposure!

Baseball Cap

Anyone of all ages, regardless of gender, can wear this style of a hat any time of the day!

Equipped with LED features, this unique yet simple baseball cap is both a fashion statement and protection against the weather.

Branded Umbrella

If you want to be put in high regard and be present all year round, promotional branded umbrellas are the way to go!

They are handy, customisable, high-quality and good for everyone of all ages.

Check out more Milo promotions to get ideas from here:

#MILO10Mskips: A Case Study on Milo’s Promotional Jump Rope for Kids

GWP Promotion: Milo Champions #CANGeneration

Unpacking the Benefits of Promotional Bag with Logo: Milo Case Study

How Did A Custom Box for Packaging Help Rocket Milo Sales?

In-Pack Gift: Find Out How Milo Excels at Marketing In Vietnam!

Shelf talkers, shelf danglers, shelf wobblers – we got you covered here! Check out how other brands utilised these shelf marketing accessories in their in-store promotions:

To Sum It All Up,

Shelf wobbler POS displays bring a lot of benefits to your promotions from sales to branding and even production costs. They can come in different shapes and sizes according to fits your promotion and marketing needs.

If you’re interested in utilizing these little and effective promotional displays, ODM can assist you! Email us today and let’s put your marketing needs into a solvable problem. We have our creative team, Mindsparkz, to help you brainstorm the design and ideas. ODM also has partner merchandisers to ensure quality production.

We also offer other services such as manufacturing gift with purchase, corporate gifts and branded merchandise. Aside from that, we also work on outdoor promotions, point-of-sale displays and branded FSDU. Talk to us today!

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