#MILO10Mskips: A Case Study on Milo’s Promotional Jump Rope for Kids

Milo Philippines celebrated World Milk Day by encouraging the entire nation, especially kids, to do ten (10) million jump skips, thus, the #MILO10Mskips campaign is rolled out. The Department of Education and the Philippine Jump Rope Association supported the activity. Moreover, customers can purchase special Milo bundles packs with a free promotional jump rope for kids even after the month of celebration.

 

 

Milo is the leading choco malt drink beverage in the Philippines. Since then, it keeps on nourishing its customers with the brand’s nutritious products. Moreover, Milo never fails to amaze its customers with unique GWP ideas and different health and wellness campaigns.

 

About #MILO10Mskips Campaign

Since activities are limited only to what can be done indoors, jump rope is the best physical activity to make kids healthy and active. Since the Jump Rope exercise only needs minimal space to be executed, kids can do it in the comfort of their homes.

 

MILO Philippines supported the activity by sponsoring promotional jump ropes to DepEd that will be distributed to 150,000 Grade 4 students and 30,000 teachers across the country, co-creating instructional videos with PJRA that are freely accessible through the MILO Sports Clinics Online (MSCO) programs on YouTube, and sponsoring an interschool virtual tournament with the support of DepEd in the school year 2021-2022.

From June 1-30, the brand and its partners encouraged customers, especially kids, to celebrate World Milk Day by completing the target 10 million jump rope skips. Participants need to share a photo or video while jumping rope and indicate the number of skips they made. They are also encouraged to include the official hashtags: #MILO10Mskips and #WorldMilkDay.

 

Why #MILO10Mskips Became a Trend?

#MILO10Mskips is the official hashtag used by the brand to reach and encourage more netizens to participate in the activity. We listed below the reasons why Milo’s promotion is a trend and how it brings success to the brand.

 

Use of Mixed Marketing Ideas

Online and in-store marketing are both effective ways to promote brands. Thus, combining the two strategies to promote Milo’s recent campaign is indeed a brilliant promotional technique.

Displaying Milo products together with the promotional jump rope as a gift with purchase ideas helped drive customers. Freebie items are not a new thing in marketing. As a matter of fact, companies have been giving away GWP products for years. Gifts relevant to the brand are indeed a trend today.

Since Milo is famous for its health and wellness campaigns, offering free jump rope for kids piqued the interest of its loyal customers even more. The promotional GWP is well-packed in Milo’s Homecourt string bag. In addition, the bag serves as storage for the promotional jump rope.

 

 

Furthermore, utilizing online platforms to bring the campaign and brand awareness also helps Milo’s success. Using hashtags and allowing people to participate in the activity by uploading pictures and videos also make the campaign a hit in the online world.

 

Adds Value for Money

Customers would definitely not regret to avail of the Milo bundled packs with a free promotional jump rope. The freebie adds more value to the customer’s money since they don’t need to pay for the item. Moreover, their kids would take benefits from this branded wellness equipment.

On top of that, the brand also helps bring awareness to its customers about the health benefits of jump rope exercise among kids. Since the pandemic affects every child’s physical and mental health, making them fit and active is very important.

 

Smart Collaboration

Partnering with the Department of Education and the Philippine Jump Rope Association is also one of the keys to the campaign’s success. Actually, this is not the first collaboration they made with the said organizations. For years, Milo Philippines has continued to sponsor and tie up with different private and public sectors to promote their health and wellness activities. Some of its famous campaigns are the various sports clinics held in every part of the country.

 

This is not the first time we have featured Milo’s successful marketing campaigns. See what they got here:

In this recent in-store promotion, the brand leveraged custom football gifts to boost its Champion Energy marketing in Vietnam.

 

Milo ran the #CANGeneration in Vietnam to encourage children to stay healthy and strong as they go back to school. The campaign gave customers the chance to get a branded promotional drawstring bag upon purchasing Nestle Milo products.

 

We definitely love how Milo’s company vision always reflects on its designed promotional ideas. This on-pack promotion for kids indeed made a noise in Vietnam’s retail markets. This promotional bag with logo gave more value to money and spread a positive message to shoppers.

 

To Wrap This Up…

Milo’s promotional jump rope, as well as its health and wellness campaign, definitely worked well together. The combination of in-store and online marketing and its collaboration with different sectors in the country is indeed one of the most impressive marketing techniques they did.  Truly, the brand is a pioneer in planning unique and compelling promotional and marketing ideas.

 

Contact The ODM Team

Thinking of the best promotional products to use for your marketing activities? Search no more! ODM is here to help you out. Our team has been in the product sourcing industry since 2003. For years, we have successfully provided our client’s marketing and promotional needs.

From custom promotional giveaways to creating bespoke product packaging, we can do them all for you. Aside from that, we can also produce top-notch POS display units for your in-store merchandising. To meet all our client’s expectations and further help them with planning their campaigns, we have partnered with a team of experienced product designers,  Mindsparkz.

To learn more about our quality services, do not hesitate to contact us today. Here at ODM, we transform our client’s ideas into reality!

Here’s more of Milo’s promotional campaigns that might inspire you.

 

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Do not forget to scan the QR below for more promotional product ideas.