Sunsilk x BT21: 5 Reasons Why Promotional Pouches Make A Big Hit

Sunsilk is currently running its limited-edition promotional packs in the Philippines. The haircare brand brings customers and fans special edition BT21 promotional pouches that feature the adorable BT21 characters. Totally compelling, the branded on-pack promotion has been a big hit on retail shelves in Malaysia before and now sweeping off e-commerce platforms in the PH. Let’s take a closer look!

Sunsilk x BT21 Limited Edition Packs

From the head turner boxes to the well-designed pouches, not to mention the bundle of hair care products included— these limited edition packs are totally irresistible! They come in four different exclusive designs that are worth collecting:

Smooth and Manageable (Tata and Van)

 

Strong and Long (Chimmy and Mang)

 

Smooth and Manageable (Cooky and Shooky)

 

Strong and Long (Koya and RJ)

 

But why are BT21’s characters famous?

In late September 2017, the characters were born when the K-pop boy group BTS joined LINE Friends’ Creators initiative, a project where the brand works with global artists on characters and product ideas. With the iconic group’s popularity worldwide, the adorable characters have also gained fame and are now especially adorned by ARMYs, the official fandom of BTS.

Sunsilk has previously launched the promotion on the retail shelves of Malaysia. With the flourishing fanbase of the K-pop group in the country, it didn’t take too long to mark the promotional packs as sold out.

 

In the Philippines, the Sunsilk x BT21 promotional packs are now available on the leading e-commerce platforms. The online launch started last July 12 on Shopee and July 14 on Lazada.

 

What Makes These Promotional Pouches A Big Hit?

Bespoke Promotional Packaging

One of the things we love about these promotional packs is their bespoke packaging. Branded with Sunsilk and BT21’s logo, this promotional product packaging can definitely catch shoppers’ attention right away. Done right, each box comes in vibrant pink color that represents femininity and style for their targeted audiences.

On top of that, the charming BT21 characters can also be seen in the packaging design. It makes the whole concept appealing and worth collecting, especially for the fans of the collaboration.

 

Well-Designed Pouches

Simple yet adorable, we like how the promotional pouches come well-designed. They come in four different patterns that make them perfect branded collectibles. We also want to point out how these pouches can garner the interest of their targeted audiences because of their minimalist style while exhibiting the brand’s creativity.

 

Effective On-Pack Merchandise

In developing on-pack promotion ideas, it is crucial to select the proper merchandise for your campaign. Therefore, considering functionality should be one of your utmost priorities, as it can define the effectiveness of your branded promotional merchandise.

Take this example from Sunsilk x BT21’s collaboration. Promotional pouches are practical because buyers can utilize them in different ways. For instance, promotional pouch bags are suitable for carrying pens, cosmetic products, and even beachwear! Furthermore, consumers would love to have this promotional merchandise because they offer exclusivity and convenience at the same time.

 

Promising Bundle of Products

A promotional gift pack that includes an adorable cosmetic pouch and 2 bottles of hair care products? What a steal, right? This is definitely one of the top reasons why this promotional campaign makes a big hit in the market.

According to Isab Galang, Assistant Brand Manager of Total Shampoo, the collaboration aims “to give BT21 fans another thing to be excited about and something new to add to their merch collection.” Therefore, the Sunsilk x BT21 collab will give an exciting experience to their customers because of the cute BT21 pouch and the fragrant hair they can achieve!

 

Utilizing Limited Edition Strategy

Using “Special Edition” or “Limited Edition” strategies is just one of the surefire ways to boost a promotional campaign. For example, informing customers that they have a limited time to avail of a particular promotion can encourage them to take action and make a purchase. In addition, this Limited Edition marketing strategy carries a sense of immediacy and exclusivity, which results in growing sales and extending brand reach.

 

 

In Conclusion,

We cannot deny the fact that this brand collaboration is already a hit at the start. Sunsilk, being the top 7 most chosen global brand and BT21, the lovely characters from the most popular messaging app called LINE, has undoubtedly created an awesome collab for their targeted audiences.

On top of the competitive advantage in the market, with the increased market share, both parties can also share knowledge that will help them produce more relevant products in the future.

Even before, Sunsilk is known for its remarkable promotional campaigns. You can check some of them below:

In 2019, Sunsilk launched this innovative on-pack promotion that includes a free mini massager by Ogawa and two large bottles of Sunsilk Co-Creations. Learn how it outsold the competition through this case study.

 

To further create distinction for their products, Sunsilk has developed this custom in-store display. The display invites customers to take plastic fruits and smell the natural flavors used in Sunsilk’s product line.

 

Hair straighteners are definitely an excellent complimentary promotional gift for hair care products. Knowing this, Sunsilk has launched this promotional strategy where customers can get their hands on this promotional hair straightener in each purchase of its promo gift set.

 

More shampoo marketing from another brand:

X-Men, a brand based in Vietnam, ensured its target market would take interest in its product through a well-light end cap display. You can check out more about the promotion here:

 

Get In Touch With Our Team!

Interested in producing the same promotional product to include with your in-store merchandising? If so, feel free to contact The ODM Group today. Together with our design agency, Mindsparkz, we will help you create promotional products and creative packaging that suit your brand.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet adorable such as the Sunsilk x BT21’S bespoke packaging. Our team specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

Would you like to know more about how we can help? Then, click the “Inquire Now” button on the right side of the screen so we can get started with your next project.

After more on-pack promotion ideas? Check these blogs out!

 

Excellent On Pack Promotional Ideas to Inspire Your Next Marketing Campaign:

 

Would you like to see more design ideas for packaging and promotional products? If so, then scan this QR code now!