How X-Men Shampoo Advertising Ideas Attract Consumers In-Store

Body essential products cater to different markets with very different preferences but have the same set of marketing campaign tools to get them ahead of the game. So, let’s check out X-Men’s shampoo advertising and how the brand used various marketing strategies to get ideas for your next promotion.

X-Men’s Shampoo Advertising In-Store

Our team spotted this shampoo advertising shelf in a retail store in Vietnam. The shampoo brand, X-Men, is a subsidiary of Marico. It is a leading brand in the men grooming market of the country that started out as a brand of shampoo and eventually ventured into other men’s essentials such as body wash and hair wax.

This is not the first time we’ve encountered the popular brand’s shampoo advertising. We previously featured another end cap display of the brand featuring its collaboration with the Formula 1 sport.

This specific display garnered a great response for its extremely attractive design meant to capture its main market, and we’ll use it as a point of reference for what the brand improved on and stayed consistent with.

Find more details about the previous shampoo advertising in the blog below:

This Mind-Bending End Cap Display Design Will Trick Your Eyes

Visual Merchandising: How X-Men Appeals To Its Market?

Strategic End Cap Display

Brands usually have no influence over where their products will be displayed, and how. In both shampoo advertising of X-Men, however, the products are displayed at the gondola end cap and the brand took advantage of it through various marketing tools.

This is a high-traffic area where all shoppers usually pass by and occupying it with all the right shelf space marketing tools like X-Men means people will undoubtedly notice the brand.

Captivating LED Display

The brand consistently used LED displays to show entertaining and captivating videos about the brand and its products.

In this promotion, it’s significantly smaller in size, but still at the same eye level which didn’t pose any problem for its target market to view. An LED display is also a great way to communicate information about the brand in small bits as it flashes on the screen.

Consistent Brand Design

X-Men is a men’s essentials brand and thus, opted to use darker colours in their brands and products. In both shampoo marketing displays, the brand kept this colour consistently. Only mixing it with a dash of other colours to signify a difference in ingredients, texture or use.

The brand also used white LED lights on the sides to further highlight the darker blue and the products on display.

Centred Bottle Glorifier

The first thing noticeably different in this shampoo advertising compared to the previous one is the bottle glorifier positioned at the centre of the display. The bottle glorifier also acts as a brand activation that creates awareness about the new shampoo from the brand.

It is properly lighted with the words “New Product” below it, to guide people’s eyes towards the newly launched product line of the brand. It is also cleverly positioned at the centre, with Himalayan salt and peppermint leaves.

Variety in Products

This promotion is also not exclusively advertising one product of the brand like the previously covered promotional display. As the brand ventured into other products for its target market, it also included the said products like deodorant, body wash and hair wax in this end cap display.

This is extremely helpful as well since shoppers don’t have to go around for their other necessities, and encourages impulse purchases especially if shoppers are in rush.

More shampoo advertising to get ideas from:

On top of point-of-sale displays, shampoo brands also use gift-with-purchase offers as a marketing strategy to attract customers to their products and increase sales.

With so many different shampoo brands on the market, GWPs can help differentiate one brand from another. A unique or desirable gift can help a brand stand out and be more memorable to customers. Scroll down to learn how other shampoo brands leverage them in their in-store advertising.

Head and Shoulders, in partnership with Football Club Barcelona (FCB), released a branded towel as GWP merchandise. Find more about this shampoo advertising here:

5 Tips for a Successful Shampoo Marketing Strategy

In this shampoo advertising, Sunsilk worked with BT21 for a big hit promotional merchandise that caught everyone’s attention! The partnership guided consumers to the products through branded cardboard displays. Get to know more details in the blog below:

Sunsilk x BT21: 5 Reasons Why Promotional Pouches Make A Big Hit

Dove‘s shampoo range included a highly desired promotional product nowadays which is a power bank. Check out how the brand managed this on-pack promotion to stand out on retail shelves here:

Promotional Power Bank Gives Dove Shampoo a Marketing Edge

With this shampoo advertising from Sunsilk, customers can receive a free Ogawa multi-massager as a gift with purchase of two large bottles of Sunsilk’s Co-creation shampoo range.

How Sunsilk Outsells Competition: Use Branded Promotional Merchandise!

Perfectly in line with the brand’s tagline of keeping their consumers’ heads cool, the shampoo brand included a promotional water bottle in this shampoo advertising packed in a “cool” product packaging that is hard to miss!

Branded Water Bottle Flask Gift With Head&Shoulders Shampoo

Ultimately,

The brand effectively utilised its position and not just advertised its products but also used the display to introduce newer ones. It’s efficient and communicates exactly what each of its products does for its consumers. Additionally, it’s designed well with various lights to give shoppers a clear view of the products on display.

If you’re aiming to get the same results and more, the ODM Group is here to work with you! We’re a promotional product development company expert in the customisation of branded merchandise to incentivize your target market and the same time, get them to engage with your brand.

Our in-house creative team, Mindsparkz, will work with you from product brainstorming to production in order to ensure quality with every promotional item you’d hand to your consumers. Don’t hesitate and contact us today!