Wine Advertising Ideas: 5 Secrets of Jaillance’s Fizzing In-Store Promotion

With different brands popping up everywhere in the market, how can you make your name stand out? Here’s an excellent answer from Jaillance, France’s leading producer of Appellation d’Origine Contrôlée sparkling wines. Let’s take a closer look at how the brand has successfully created a fizzing in-store promotion with its wine advertising ideas.

 

Shoppers can play and try to win exciting prizes from Jaillance just by purchasing a participating promo bottle with an on-pack bottle necker. Each bottle necker comes with a unique game code that participants need to keep together with the proof of purchase.

To validate their participation, they can visit www.grand-jeu-jaillance.com, fill out the registration form and enter the game code.

 

The promotion started on April 30th and will end on November 2nd, 2021. It is open to any adult residing in mainland France (including Corsica) who has purchased a product carrying the Jaillance brand.

 

What Are the Secrets Behind this Fizzing In-Store Promotion?

1. Combination of Online and Offline Advertising Strategies

The game is advertised through the custom bottle neckers on the products carrying the offer, on flyers and posters at the Jaillance cellar, on the dedicated game site, and the brand’s Facebook page. We totally find this combination of online and offline advertising strategies effective in boosting awareness for the said campaign.

You see, with the popularity of social media platforms, one can never go wrong in taking advantage of online advertising. But this does not mean that offline advertising tools should be left entirely.

Done right, combining these two will allow brands to augment their branding and expand their reach because their target audiences will see them everywhere, whether it is online or offline.

 

2. Selecting the Best Offline Advertising Tools

Despite the promising opportunities online advertising can bring, offline tools are still valuable and essential in carrying out successful brand campaigns. Selecting the best offline tools such as flyers, promotional posters, and bottle neckers will make it easier for brands to abridge their message or announcements to their target audiences. On top of that, it also piques their attention and effectively encourages them to pay brands an online visit.

 

3. Utilizing Custom Printed Bottle Neckers

Producing custom printed bottle neckers are undoubtedly one of the best ways for drinks and beverage brands to stand out on the retail shelves. This powerful point of purchase tool makes motivating customers to put bottles into their carts unchallenging. It also provides an immediate call to action and a vital component of a successful wine advertising strategy.

 

4. Building Long-Term Loyalty through Experiential Marketing

One lucky draw participant can win a weekend Ecolodge stay for two people. This includes reimbursed transportation costs, free breakfasts, and three nights in an Ecolodge within one of the 3 Jaillance terroirs. We believe that this wine advertising idea is extremely helpful in building long-term loyalty among key audiences.

Through experiential marketing, brands can form a meaningful relationship with their customers. This drives deeper consumer-to-brand connections, which can turn a consumer into an advocate. On top of that, it also builds reputation and credibility, which allows business growth.

 

5. Leveraging Contest Giveaways

Launching a contest is an excellent way to increase engagement, but how can you make it buzzworthy? Through promotional giveaways, you can create the perfect buzz you need for your promotion and attract the market’s attention.

Jaillance’s wine advertising idea includes giving away fifteen instant cameras for its contest giveaways. We believe that this simple strategy has made the game more enticing for shoppers, compelling them closer to participating.  After all, who would not love to receive free items, right?

Here are more camera merchandise ideas that you can include in your contest giveaways:

Cameras are great to take outdoors as they can capture endless opportunities. But how can you guarantee safety while exposing your brand to a wider reach? Here’s when branded camera belts come in!

 

Is it possible to take high-quality photos with your mobile phone? Check out this tech promo product idea that can be fantastic GWP merchandise.

 

Designed after the iconic cameras of the previous century, these mini retro cameras are a perfect gift with a purchase option for brands.

 

Click and develop your marketing strategy with this customizable promotional item! Trendy and convenient, this custom branded merchandise will definitely garner the admiration of your target audiences.

 

What Can We Suggest?

Aside from the usual custom printed bottle neckers, it will also be ideal for brands like Jaillance to include bottle neck gifts in their in-store promotion ideas. Useful promotional merchandise such as branded collectible socks, customized bottle openers, branded shot glass, and the likes will be great in further augmenting any promotion.

Check out the blog below to find other bottle necker design inspirations from our team:

 

 

To Wrap It Up,

Undoubtedly, there are a lot of ways for brands to stand out in the market. Different promotional tools and advertising ideas are available for businesses to include in their marketing efforts. Take this incredible example from Jaillance as an inspiration! With the variety of wine advertising ideas that the brand has utilized for this promotion, it is able to develop a fizzing in-store promotion. How great is that?

 

Connect With Our Team!

So, are you inspired by Jaillance’s wine advertising ideas and now ready to revamp your own in-store promotion? Are you interested in designing your brand’s custom bottle necker or including instant cameras in your next contest rewards? Connect with our team today!

The ODM team has been in the promotional products industry for many years and has worked with different global brands in their promotional product needs. Together with our design agency, Mindsparkz, we will help you design and create promotional tools and gifts that suit your brand.

 

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