Promotion Mechanism – Prize Draw Competition.
Australians got a chance to win Promotional Gifts by purchasing Flora pro-activ Buttery from participating IGA or Foodland stores. To be eligible to enter, they simply purchased the product during the Promotional Period and entered the prize draw by logging onto www.floraloveyourheart.com.au/win
Entrants were required to leave their first & last name, postal address, contact details, store where it was purchased and the last 4 digits of the product barcode. Moving forward we expect to see more QR Code Promotions.
There were 200 prizes in total. The first 200 valid entries won a Breville Hand Mixer valued at RRP $89.95 AUD. Total prize pool is valued at $17,990 AUD – so around US$18K.
Whilst the brand would have bought these wholesale at a much lower price, the real value or perceived value to customer will be much higher.
Prize draws can also be known as Sweepstakes.