4 Ways to Earn Customers’ Loyalty with Branded Redemption Merchandise

Casino Group, a French retailing giant is currently running an exciting in-store promotion for its shoppers. In partnership with Tefal, a renowned French cookware brand, it is giving away customers the chance to get branded redemption merchandise. This redemption program is exclusive only in three participating supermarkets under the Casino Group including Casino Supermarches, Hyper Casino, and Geant Casino.

 

Tefal is the leading brand of non-stick cookware and a world leader for various premium kitchenware. Today, the brand has 120 branches worldwide.

 

Redemption Program Mechanics

To avail of the 50% discount on selected kitchen items, customers have to follow these mechanics:

 

• Collect stickers distributed at the cash deck from September 27, 2021, to January 27, 2022. Every purchase of 10€ is equivalent to one (1) sticker. In addition, customers can get three (3) stickers for every purchase worth 30€ during the same checkout.

 

• Attach the collected stickers to the collector booklet available at the store counter.

 

• Customers can join this promotion until February 10, 2022. After completing the required number of stamps for any specific items, customers can avail the 50% discount for each kitchenware they want.

For Our French Readers: 

Comment Bénéficier De 50% De Remise** Sur Les Produits Présentés Dans Ce Collecteur?

1. Collectionnez vos vignettes distribuées en caisse du 27 Septembre 2021 au 27 Janvier 2022: 1 vignette per tranche de 10€ d’achat (soit 2 pour 20€ d’chat. 3 pour 30€ d’achat etc. payée lors d’un même passage en caisse.)*****

2. Collez less vignetters sur ce collecteur disponible en caisse at bénéficiez de 50% de remise sur votre article Tefal et Seb (remise effectuée sur less produits de ce collecteur uniquement)  dans la limite des stocks disponibles.

3. Pour cela, rendez-vous dans votre magasin jusqu’au 10 Février 2022, choisissez votre article Tefal ou Seb sur le présentoir prévu à cet effect, et présentez-vouz en caisse muni de votre collecteur dûmenté.

Lors de votre passage en caisse, vous obtiendrez directement 50% de remise, sur vos articles, après verification du collecteur. ******

 

Some of the branded redemption merchandise included in the promotion are kitchen casseroles and pans, branded lunchboxes and branded kitchen scales,

 

4 Ways to Earn Customers Loyalty with Branded Redemption Merchandise

Giving your customers the freedom to choose and get the rewards they want from your brand would definitely give them more reasons to make repeat business with you. Moreover, a redemption program can help you avoid the hassle of distributing rewards to your customers. Furthermore, offering them branded premium merchandise would keep your brand on top of their mind whenever they are planning to purchase a specific product.

Rewards can be anything from gift cards and apparel to accessories or a special kit/reward that’s specifically designed for your loyal customers! But if you are wondering how you can attract more customers through branded redemption merchandise, here are a few key points you need to consider:

1. Consider practicality and functionality.

When choosing in-store redemption gifts, go for something that customers can use daily or regularly. Compared with single-use products, shoppers are more attracted to giveaways that are functional for them.

Tefal’s branded redemption merchandise can be considered a perfect example of practical and practical items as mothers can use them daily.

 

2. Customised the items.

Most likely, product customisation has been part of your previous marketing activities. Applying this concept in any redemption programs that you are planning can also help your brand retain to your customers’ minds or to whoever received the products. Embellishing them with your brand logo or customising the merchandise colours that adhere to your business branding can help further your brand exposure and recognition as well.

 

3. Offer seasonal redemption merchandise.

Offering items that are on the trend or are perfect for a specific season could help your brand to gain popularity in the market. In addition, seasonal merchandise creates scarcity, build hype, utilize nostalgia, and build on seasonal excitement. The fact that your promotional items are limited for a limited time only, customers will urge to do the necessary purchase and follow your redemption program mechanics to get the limited edition giveaways.

 

4. Offer high-end redemption giveaways.

Improve customers retention, build brand trust and boost sales by focusing on the quality of your products. Having said that, everyone would agree that the quality of a product matters.

The durability, usability, and efficiency of redemption merchandise to offer should be considered. How would you encourage customers to make transactions with your brand if they know that your items are substandard? How would you earn their trust and loyalty if the product you are offering is lower than what they expected? So the next time you planned to conduct a redemption promotion, always consider quality over quantity.

 

Kitchen Redemption Merchandise Ideas

This promotional cookware is a very perfect example of functional redemption merchandise. From a marketing manager’s perspective, they would also work great as an FMCG redemption gift item. Customers can save money on cookware and whilst creating a long-lasting impression.

 

This sous vide circulator would be a perfect redemption gift idea if you are looking for one. This high-end kitchen product has a compact design, is user-friendly and has a universal feature.

 

This blog compiles the top 21 unique food and beverage promotion ideas that can also be fantastic kitchen redemption merchandise that customers will love to have!

 

 

These 5 kitchen promotional products would be another great addition to your redemption merchandise as they are very unique and practical.

 

Take a look at these redemption programs we had featured before.

This redemption promotion by ParknShop in Hong Kong runs until Dec 2, 2021. Customers can get discounts and branded redemption merchandise by joining in this promotion.

Moreover, just like other redemption programs, shoppers need to collect stamps to avail themselves the discounts and promotional merchandise. The only difference is that instead of collecting stickers, customers need to gather electronic stamps.

 

Customers are entitled to get any of these branded plush toys when they join Slata’s in-store marketing campaign. Shoppers also need to collect the required number of stickers to get the toys that they want. This promotion ran from July 1, 2021, and ended last September 26, 2021.

 

Key Takeaways

Redemption program is not a new thing in marketing. If a business or a brand wants to earn the trust of its customers, this marketing strategy is one of the best options to consider. If you want to run such an activity like Tefal, do not forget the aforementioned tips on how to choose the nest redemption merchandise for your brand.

 

Contact ODM

Are you looking for a team that can source your promotional merchandise for your next marketing activity? Look no further. ODM Group is here to help you out!

The ODM Group is a trusted sourcing company since 2003. Since then, we keep on manufacturing custom promotional giveaways, unique POS display units , and gift with purchase items for our clients. Aside from that, we also curate brand packaging designs and personalized promotional products.

To learn more about our services, do not forget to keep in touch with us. We, at the ODM Group, would be happy to discuss things with you!

 

Related Blogs:

Carlberg ran this promotion last year in Hong Kong. Some of the promotional gifts during their redemption were a scooter, portable wireless speaker, and wireless charger.

 

Gatorade conducted this redemption program in Hong Kong last 2019. Some of the gifts offered were branded tent, cap, drawstring bag, and umbrella.

 

We also found this redemption marketing in Hong Kong before. The brand Line offered limited-edition merchandise such as eco-friendly tableware, custom reusable tumblers, plates, branded mugs, plates, food containers, luggage, and plushies to urge buyers to avail of the promo.

 

Time Square offered this unique custom organizer as the brand redemption giveaway item. Take a look at this marketing strategy.

 

We found this redemption reward program at Wellcome in Hong Kong. In this activity, the brand gave away premium stainless and aluminium cookware. Check out this promotional strategy.