How to Choose Redemption Program Incentives Your Customers Will Love?

What Makes the Program Irresistible?

The Co.opmart redemption promotion started last March 2, 2023, and will run until August 2, 2023. Shoppers have the chance to collect promotional stamps from this promotion period.

Customers with bronze, silver, gold and platinum membership cards who will shop at participating stores and with a bill of 200,000 VND  and above are entitled to one (1) cumulative stamp.

Meanwhile, those with invoices of more than 400,000 VND and 600,000 VND will receive 2 and 3 stamps, respectively.

Multi-compartment design can hold many accessories and electronic devices used daily, making life more convenient and orderly.

Padded compartment for a 15.6-inch laptop. Convenient multiple compartments, flexible M-adjustable shoulder strap, and padded support.

Thin and light fabric is easy to fold and carry, yet strong and durable. Padded shoulder straps for extra comfort even when carrying heavy loads.

Optimal design for all sports activities. The spacious main compartment holds many essentials, a separate shoe compartment, and padded main sling

Dimensions suitable for standard cabin compartments. Adjustable OD uplift handle (to 104 cm) with zipper stripe with handy quick release button.

Lightweight material, stretchy, reinforced corded inner compartment with a quick release button, 4 durable wheels, and smooth gliding.

To exchange for gifts, clients can use both the points saved and cash or points only. Redemption program incentives include exclusive Tucano travel bags and luggage products.

The promotion appeals to shoppers as the branded redemption gifts are indeed high-quality and something that recipients can use.

Top 4 Tips in Choosing Your Redemption Program Incentives

Offering redemption program incentives can be a powerful way to boost customer engagement and retention. But to entice more shoppers to participate, it’s essential to provide marketing incentives that stand out from the competition.

Here are smart tips to ensure the success of your promotion.

Promote through different channels!

Don’t forget to promote your redemption program through various channels, such as social media, email marketing, and in-store signage. Use eye-catching graphics and messaging to highlight the benefits of participating in your program and make it clear how customers can get involved.

In addition, promoting a redemption program through various channels can help encourage customer participation. By highlighting the program’s benefits and the gifts you offer, it can motivate customers to engage with your brand more and make repeat purchases.

Why Use Custom Merchandise In Your Redemption Program?

Let’s explore some of the successful redemption programs we have featured before:

In this reward redemption of New World, they offered premium glasses from Spiegelau, a known glass company. Consumers are given a sticker collection book they can fill out to redeem the branded glasses.

In this promotion, consumers can collect e-stamps through the MoneyBack app to redeem the branded merchandise with a specific add-on amount. They can get one e-stamp for every purchase amount of HKD 50.

This campaign allowed participants to redeem limited edition Heineken UEFA Champions League branded promotional gifts in exchange for crown corks or ring pulls. Each participant can redeem up to three (3) items with no more than 200 pieces of crown corks or ring pulls per transaction.

In partnership with Tefal, Casino Group gave away customers the chance to get branded redemption merchandise.  This redemption program is exclusive only to three participating supermarkets under the Casino Group including Casino Supermarches, Hyper Casino, and Geant Casino.

Carlsberg offered a host of promotional gifts such as a scooter, a portable wireless speaker, and a wireless charger. We spotted the ad posted on a window, which is a smart move since it attracts passersby to check the poster out.

Swan, in partnership with MoneyBack, customers will earn points whenever they go shopping. Members who purchase $60 worth of products will earn 1 e-stamp. On the other hand, a purchase worth at least $360 (Friday, Saturday, and Sunday) will get double e-stamps.

Gatorade offered exciting rewards such as branded tents, caps, drawstring bags, and custom umbrellas. We spotted this promotion at a 7-11 store in Hong Kong.

In Conclusion

Redemption program incentives are a good way to capture shoppers’ interest because they provide tangible benefits, create a sense of accomplishment and progress, increase customer satisfaction and loyalty, and can be a powerful marketing tool to drive revenue.

Furthermore, by offering appealing rewards, making it easy to participate, promoting the program, setting achievable goals, and rewarding loyalty, you can encourage more customers to engage with your business and ultimately increase your revenue.

With that said, we believe Co.opmart makes a great decision of using practical merchandise to make its redemption program enticing to shoppers.

The Role of ODM,

Are you prepared to create customized redemption gifts for your loyal customers? If you require assistance with designing your own promotional merchandise, feel free to contact our team.

Our company, The ODM Group, is a sourcing agency based in Asia that collaborates closely with factories to ensure your promotional products meet your branding standards. Additionally, we have a specialized team of product designers at Mindsparkz who can help generate new and inventive ideas for your custom promotional products.

For additional design and marketing inspiration, we recommend exploring some of our favourite blogs listed below!

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