Redemption Premium Merchandise: How Can It Boost Brand Loyalty?

From kids to adults, everyone knows the entertainment company, Disney, which produced some of the most watched films today. Consequently, producing branded merchandise through various means that are accessible to people. Such as this redemption premium merchandise that caught our interest in one of Hong Kong’s supermarkets.

Redemption Premium Merchandise: Disney’s Collaboration with MoneyBack

Consumers can collect e-stamps through the MoneyBack app to redeem the branded merchandise with a specific add-on amount. They can get one e-stamp for every purchase amount of HKD 50.

Meanwhile, they can get two e-stamps on Friday, Saturday and Sunday with a receipt of HKD 250 and every HKD 50 purchase at ParknShop E-Shop.

Bambi Merchandise

The branded merchandise featuring Bambi has a foldable umbrella, hand towel, water bottle, ceramic mug and a vacuum flask.

Consumers can redeem these with a specific number of stamps and an add-on amount.

Dumbo Merchandise

Dumbo merchandise offers a foldable umbrella and a cotton towel with a hood

It also includes a BPA-free water bottle, a ceramic mug and a 550ml vacuum food jar.

Alice in Wonderland Merchandise

The third design has a foldable umbrella, towel and double wall glass to prevent the surface from becoming too hot.

Additionally, a 2L water jar, a vacuum flask and a water bottle with straw features the curious Alice in Wonderland.

How Does Disney’s Redemption Premium Merchandise Boost Brand Loyalty?

First! Brand loyalty is the repeat purchases of a particular brand rooted in the perception brand’s image and customer experience.

Brand loyalty assumes the brand has a higher quality and better services than competitors. Additionally, unlike customer loyalty, brand loyalty is not dependent on price but on quality.

And here are the ways Disney ensured a high-quality experience for their consumers:

Point of Sale Display

A point of sale display is a product display that can be made from various materials and situated near the counter to encourage impulse buying.

However, aside from that, it also separates the merchandise from the usual shelves. So, as a result, consumers perceive the brand with higher value and quality. Prompting them to choose it over other brands. In the bigger picture, this is where brand loyalty starts.

Collaboration

For this promotion, Disney collaborated with MoneyBack for the ease of issuing stamps and vouchers. This way, people don’t need to physically collect stamps that may be misplaced.

The brand knows that phones are practically a necessity and people bring theirs everywhere. This also means they can make the purchase anytime and collect their stamps without hassle.

Visually Captivating

As an entertainment company, Disney knows its market well. Nowadays, people put importance on the visual appeal of the merchandise and the use of light pastel colours is growing over the past years.

Employing all of these, the redemption premium merchandise is all in pastel colours as well as the overall design of the POS display. It already creates a pleasing look that people couldn’t help but want to see every day, in the comfort of their own homes.

Economical

Another important factor is the redemption premium merchandise is all practical. These are things that can be used and bring anywhere because it’s all visually pleasing to look at.

The materials used are of high quality and ensure the safety of the people who’ll use them.

Variety in Choices

The redemption premium merchandise comes with three main designs after the beloved characters Bambi, Dumbo and Alice in Wonderland. This variety in design gives people the freedom of what they wanted to collect or get.

It also widens the market that will try to avail the premium merchandise from kids to young adults and adults of all genders.

Accessible Information

Clear and easy access to the mechanics of the redemption premium merchandise is another factor why people would participate. This can be observed from the POS display to the leaflet that consumers will be prompted to download once they scan the QR code.

Because people know exactly what they need to redeem the promotional merchandise, it makes it easier for them to think of how they will redeem it. It clears any hassle or confusion they might feel which adds to the exceptional service and good perception of the brand.

Here are more brands that leveraged redemption programs to get ideas from:

Check out how FairPrice urged consumers to collect bonus points for their branded and collectable promotional merchandise.

At the back of its promotional leaflet, this brand lets your interested customers choose from getting their E.Leclerc card for redemption. They can either go to the store or register through the retail chain’s website.

In another partnership with MoneyBack, Swan, a UK-based kitchenware company, launched this redemption program that incentives their consumers, compelling them to make more purchases.

Carlsberg is offered a host of promotional gifts such as a scooter, a portable wireless speaker, and a wireless charger for consumers to redeem just by collecting the crown corks of the liquor bottle!

During this promotion, customers may redeem limited-edition promotional Heineken UEFA Champions League promotional merchandise for crown corks or ring pulls. Read more here:

In essence,

By providing a pleasant experience from POS display to redemption mechanics and the premium merchandise themselves, Disney managed to establish and boost their consumers’ brand loyalty.

And these are all factors that ODM can help you achieve to boost your own consumers’ brand loyalty. Founded on 2003, we have since then dedicated our work to ensuring your promotional merchandise will fit your marketing needs. We also specialize in the customisation of promotional products with our in-house creative team, Mindsparkz.

Apart from the aforementioned services, we also offer point-of-purchase displays, corporate giveaways and gift with purchase merchandise. Don’t hesitate to contact us today!

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