Redemption Program Merchandise: How FairPrice Boost Brand Presence?

A redemption program is letting consumers collect certain number of points or coupons and tokens that allows them to purchase a branded merchandise on discount or use it in exchange to the merchandise itself. In this blog, we’ll take a closer look at redemption program merchandise with FairPrice.

FairPrice is the largest supermarket chain in Singapore. It has 100 supermarkets across the island, with over 160 outlets of Cheers convenience stores island-wide. 

Entering a product licensing agreement with Disney, the giant supermarket produces branded dinnerware as redemption program merchandise featuring the beloved bear, Winnie the Pooh.

FairPrice x Disney’s Redemption Program Merchandise

From April 7 to July 20, FairPrice consumers can get the limited redemption program merchandise, Winnie the Pooh dinnerware and lifestyle accessories, at a discounted price.

Shoppers will earn 1 bonus point for every $30 spent on a single receipt. After collecting 4 or 8 bonus points, they can redeem any of the following branded merchandise:

• Foldable Umbrella with Bag (U.P. $69.90)
  • 8 Bonus Points + $36.90
  • 4 Bonus Points + $44.90
• 3pcs Ceramic Dinnerware Set (U.P. $79.90)
  • 8 Bonus Points + $39.90
  • 4 Bonus Points + $49.90
• 500ml Heat Insulated Stainless Steel Bottle (U.P. $39.90)
  • 8 Bonus Points + $16.90
  • 4 Bonus Points + $19.90

• 1.8L Ceramic Cooking Pot (U.P. $129.90)
  • 8 Bonus Points + $55.90
  • 4 Bonus Points + $69.90
• Ceramic Mug with Silicone Lid (U.P. $69.90)
  • 8 Bonus Points + $19.90
  • 4 Bonus Points + $25.90
• Ceramic Tea Pot with Glass Cup (U.P. $79.90)
  • 8 Bonus Points + $29.90
  • 4 Bonus Points + $39.90

How Does Redemption Program Merchandise Boost Brand Presence?

• Offering shoppers branded collectibles 

Winnie the Pooh is one of Disney’s known characters all over the world. This means releasing a dinnerware and lifestyle accessories featuring the famous teddy bear can nudge collectors to move.

The essential thing about this is knowing your market. While the redemption program merchandise is practical, the collectors can be prodded to collect two of everything so they can use one and keep the other for display.

As we’ve seen, the dinnerware is a collectible promo perfect for display and showcase as well as practical use.

• Compelling consumers to purchase impulsively

It’s important for businesses running a redemption program to set specific guidelines. An effective guideline that can drive people to purchase impulsively is a limited time of promotions.

It signals people to buy now or they might never be able to redeem the redemption gifts. Moreover, it can help the redemption program merchandise be perceived with higher value because it will never be available once more. Most consumers couldn’t afford to miss marketing promotions that have value for them.

• Build brand trust

Whether it is offered for a short span of time or a longer one, a quality redemption program merchandise can build brand trust. Producing branded merchandise made from custom ceramics and stainless steel, lets your consumers know you’re not giving them cheap giveaways.

This can translate brand trust and convert them into loyal consumers. After all, who wouldn’t want to do business with business that ensures you nothing short of quality and practicality?

• Appeals to the emotion of the customers

Winnie the Pooh has been a household name due to the simplicity of its story and the comfort it brings about youth, imagination and friendship. By using Earth and neutral colours for the redemption program merchandise, the businesses involved are able to bring the same amount of comfort and simplicity to every consumers.

Other businesses have already seen the effects and won over the risks of redemption program for their marketing. Hence, we listed some of them below to get your ideas rolling:

In another cutlery set merchandise, LINE collaborated with Le Crueset and 7-11 for a redemption program merchandise that enticed consumers to collect stamps. Read more below:

Check out how ParknShop caught consumers’ attention with various redemption program of different brands, ensuring there’s something to be interested in for every age and gender.

Read how restaurants can foster costumer loyalty with an in-store redemption program that would keep them coming back for more.

In this redemption promotion by MasterChef at Wellcome, the high quality stainless and cookware created a buzz that drove people to collect “happy stamps.” Check all details below:

People love watching sports because they’re exciting and entertaining. They also love talking about them afterwards! Heineken used this and hosted a UEFA redemption promotion in Hong Kong.

Essentially,

Using a redemption program and collaborating with a global brand for your redemption program merchandise can ensure a wider consumer reach and drive your sales up. It is also important to keep in mind your business’ goals and identity to be able to produce a promotional merchandise that would speak for you.

Fortunately, ODM has decades of experience in producing promotional merchandise. Working with known brands around the world also sharpens our creative team, Mindsparkz, who can work closely with your brand from brainstorming to product sourcing and designing.

Moreover, we offer services such as trade show merchandise, corporate giveaways and gift with purchase ideas.

If you’re looking for your own redemption program merchandise, don’t hesitate to contact us today!

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