Basketball Merchandise Ideas: 4 Ways Gatorade Slamdunk This Promotion!

Gatorade, a division of PepsiCo, focuses on releasing products designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Our team saw its current promotions on one of Hong Kong stores and got hooked on its basketball merchandise ideas.

In this blog, we take a closer look at how Gatorade made sure its consumers will be empowered in this promotion from its branded merchandise to its promotional mechanics.

From June 17 to August 31, on designated gift redemption centres, consumers can redeem these basketball merchandise ideas while stocks last. People can redeem after purchasing a certain number of specific Gatorade products.

Basketball Merchandise Ideas: Gatorade X NBA

Water Bottle and Player Towels

The classic American water bottle can be redeemed with 3 Gatorade product wrappers.

Meanwhile, the NBA player towels with a market value of $150 is available with 10 Gatorade product wrappers.

Court Towels and Sneaker Bag

The towels designed like a basketball court can be redeemed with 4 Gatorade wrappers.

The sneaker bag, however, can be redeemed with 6 Gatorade wrappers or 3 wrappers and an addition of $30.

Basketball Bag and Game Grade Basketball Kit

With 45 Gatorade product wrappers or 30 wrappers and an add-on of $200, the NBA basketball bag and professional game grade basketball kit will be available for consumers to take.

4 Ways Gatorade Slamdunk This Promotion With Their Basketball Merchandise Ideas

1. It reaches its target market.

Gatorade is a line designed especially for athletes. So, these basketball merchandise ideas are guaranteed to reach the target market of the business such as athletes and basketball lovers.

Aside from that, Gatorade used promotional stickers. These stickers are highly customisable and it was put in the fridge, near the door handle. Just by that, the business made sure people will see the promotions and be able to participate.

2. The promotion info is easily accessible.

QR codes are highly used in promotions, for a good reason. People are often occupied by things going on in their daily lives, so providing a QR code immediately gives access to the link that contains the information about the promotion. Moreover, they can pull that up anytime and don’t have to bother remembering the promotional product details.

Furthermore, the brand also put its Facebook page beside the quick response code. This way, people who remember words better will be able to pull up their page on Facebook. That will also increase brand retention and awareness. To test this, we tried to search the page and the first thing people will see is this current promotion.

This is a very good practice that eases people from having to remember the details of the promotion if they want to participate. Also, it gives people different ways to access this information which is always a plus.

3. It compels people to move and buy more.

Though the promotions span for about two months, it was clearly told on the fridge stickers and on the page that it will only be available while stocks last. The time, day and place to redeem these basketball merchandise ideas are also clearly communicated.

Other than that, the brand also gave the notice that people can call beforehand to check whether or not the basketball merchandise ideas they wanted to redeem are available. It gives the consumers the impression that the brand cares for their time and effort and it doesn’t want to waste any of it.

4. It gives people the freedom to choose.

As mentioned above, the brand likes to give people the option about how they will go on with the promotions. From QR code or the Facebook page, the business also gave the consumers the freedom to choose between collecting all set number of product wrappers or adding a specific amount of money.

This extends the reach of the promotion from people who are patient to collect to people who’d rather add money to get the branded merchandise they wanted as soon as possible. People like choices and the freedom to decide for themselves so this move fosters a positive brand reputatioin

Gatorade Promotions Through The Years:

In this promotion, Gatorade proved their tagline: #NothingBeatsGatorade by offering outdoor branded merchandise such as tents, umbrellas and caps. Find out more details in this blog:

The brand knows its market and often gives out branded merchandise that will attract them even more. For example, this football promotional merchandise that truly got their consumers’ attention.

Moreover, the brand isn’t afraid to launch year-long promotions such as this one. Consumers are given enough time to collect points and redeem the sports merchandise rewards. Read more below:

At a trade fair, the brand offered a branded lanyard! People just have to purchase 2 bottles of Gatorade (600ml each) to redeem the merchandise. Proving that the business is not afraid of short promotions that need to immediately I’ve out rewards.

As Gatorade gives back, the brand rewarded people with branded merchandise that consumers can use daily which leads to increase brand retention. Check out all details here:

Overall,

Gatorade knows its target market and works to get its attention and loyalty. These basketball merchandise ideas are also branded which ensures them people will remember their brand every time they use them.

And as we’ve seen on the fridge of the store, there’s barely any product left because the promotion worked on the brand’s favour.

Work With Us!

ODM has been in the industry for decades. We work hard to make sure your business will get the promotional merchandise fit for your marketing needs. Our services range from gift with purchase ideas to purchase with purchase merchandise and point of sale display units.

We also have an in-house group of talented product designers, Mindsparkz, that will work with you closely every step of the way, from brainstorming to production. If you’re interested to make sure your promotional marketing will be beneficial to your business, feel free to contact us today!

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