4 Ways How To Reign Retail Shelves Through QR Code Marketing

In today’s market, QR codes are considered to be the go-tech tool of most businesses and marketing agencies. And one thing is for sure; any industry can implement QR code marketing. Food and beverage businesses, real estate, retail brands, and grocery stores are now adopting this kind of marketing. Recently, we have spotted Maryland Cookies’ promotional giveaway idea in one of the retail markets we have visited in the UK. We must say that we are pleased with how the brand implements QR codes in its marketing strategy.

 

 

What is QR Code Marketing?

Have you ever noticed some unusual-looking square boxes on the menu of the restaurant you have visited or on the packaging of the product you have bought? Well, those weird stuff don’t just put there without reason. These square matrix codes are called Quick Response (QR) codes. Smartphones can scan these codes to get access to information provided by businesses and organizations. Furthermore, QR code technology is first used in China and eventually became popular worldwide.

 

Over the years, the ability of QR codes to be versatile in all facets of services has been proven. Seeing its great potential in advertising, marketers tried to adopt this technology. Thus, QR code marketing is still one of the best and creative ways to drive traffic and connect with the target audience.

 

How to Reign the Retail Shelves Through QR Codes?

With the technological advancements, all businesses were able to get along with this marketing trend. Whether small or large organizations, they find their own way to adopt  QR code marketing. And one of these resourceful names is the Minis brand where it uses QR codes for customers to join its giveaway promotion. Let us find out the benefits of using QR codes for both customers and businesses.

 

1. Provides Seamless Customer Experience

Before QR codes were invented, the only way for customers to connect and access online content is by using URLs. But typing URLs could be time-consuming and inconvenient, especially when made on a mobile screen. Moreover, customers may tend to make typographical errors. Through QR codes, customers do not have to spend time typing the link to the website they need to visit.

 

Therefore, it is undeniable that Minis has made its way to give its customers a hassle-free process to join the giveaway promotional activity. This kind of technology indeed provides a seamless customer experience. Moreover,  it gives an impression to customers that the brand offers not just a good product but also good service to its valued customers.

 

2. Allows Easy Access

In this digital era, where everything seems possible, people do not have to struggle to access websites and get the information they need. By simply scanning QR codes, they get immediate access to some form of information. This information could be about a business, a special promotion, or a discount coupon.

 

Burton’s Biscuits incorporated QR codes in Maryland cookies’ packaging to give its customers easy access to the website. By scanning it, they can easily fill in the entry form found on the site.

 

3. Offers Online Transaction

Since the threat of the Covid-19 is still there, online transaction is the most preferred way to communicate and transact with other people.

Before the pandemic, customers have to fill up a form as proof of joining to join in any giveaway promos offered by different brands. But this practice is definitely discouraged nowadays as social distancing is implemented and having physical contact is prohibited.

Having said that, online transaction is highly recommended. Nowadays, handling paper and ballpen used by the public is not an option. Thus, the use of QR codes in marketing is the best strategy for brands to adopt.

 

4. Encourage Customers Engagement

QR codes are everywhere. They have unlimited uses; thus, everyone would love to take advantage of the convenience they bring.  Having a QR code present in your product packaging or your physical store, customers can easily explore your business website, as well as engage with your brands.

 

QR code marketing allows companies and brands to effectively connect with their customers in a low-cost manner.  There are free QR code creators on the Internet that brands can avoid paying for QR code designers. Moreover, the size and the placement of the code matter. Therefore, being creative and smart in creating authentic QR codes is very important.

 

To Wrap This Up,

As the competition in the retail market continues to score high, businesses are trying their best to outshine their competitors. Aside from the quality of their products, they always consider their customers buying experience. Being customer-centric is definitely important in marketing. Thus, to provide a one-of-a-kind customers experience, they found QR code marketing as an excellent way to please their consumers.

 

Contact ODM

Looking for better marketing ideas to attract more customers? We at ODM are glad to be of help. We can produce custom promotional giveaways and POS display units that you can use in your marketing campaign. Moreover, we assist in curating brand packaging designs that suit your products.

We still have a lot of good services to offer! Do not hesitate to contact us today. It would be our pleasure to discuss things with you!

Here are other QR code marketing ideas for you!

 

Related Blogs

Here’s how Wilkinson Sword utilized QR codes in its marketing. Check out this blog to see how QR codes helped the brand to elevate its marketing campaign.

 

What makes this QR code pen a good promotional gift idea? Read the details below.

 

Are you tired of dull and traditional catalogs? Worry no more! This QR code wristband can help you access online content easily. Check out the details below.

 

How does Robinsons incorporate QR codes with its Gift with Purchase marketing? Find out the answer in the blog below.

 

What is the importance of using QR codes in restaurant marketing? Find the answer in this blog.

 

Frequently Asked Questions

What Are QR Codes?

QR codes are square matrix codes that are used to encrypt different types of data and multimedia content. Smartphones can scan these codes to get access to information provided by businesses and organizations. Moreover, they make online transactions easier.

What is QR Code Marketing?

QR code marketing is the use of QR codes in products and services promotion. QR code marketing can be implemented in just about any industry. It is considered to be one of the best and creative ways to drive traffic and connect with the target audience.

What Are The Benefits of Using QR codes in Marketing?

QR codes help brands to increase its engagement with customers. In addition, they also collect valuable data from the customers that brands can be used in their future marketing strategy. Consequently, QR codes help builds brand awareness and visibility.

 

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