How Does Royal Reign in the Retail with its Freebie Merchandise Idea?

Royal Herbs make sure that its customers in Egypt can start their day right with its latest offering. Every two boxes of Royal tea Lemon & Ginger Blends and Peppermint Natural comes with a branded glass mug as the brand’s freebie merchandise for shoppers.

 

For 23 years, Royal has been serving its customers not only in the Egypt but also tea lovers in Europe, USA, and Australia. Moreover, the brand is a proud distributor of Martin Bauer Group – the leading expert in tea, extracts and botanicals.

 

How Do Brands Benefit from Freebie Merchandise?

We can’t deny that people love freebies; thus, plenty of businesses successfully utilize their power to market their products and brands. And Royal Natural Tea, a reputed name in the industry, also learned to adopt this marketing concept. But how do brands like Royal benefit from using freebie promotional giveaways?

 

1. Boost Sales

The truth is: Customers purchase decisions are often based on their emotions. They are most likely to buy an item whenever a promotion excites them or gets their attention. Frequently, they tend to purchase a product even when they don’t really need it. It’s just that, this product being promoted comes with a special offer such as free items.

Having said that, the brand that is offering this promotion will significantly benefit from it. The higher the number of customers they attract, the higher the sales they will generate.

 

2. Makes People Return the Favour

People always have this concept of reciprocity. For example, when someone does good to you, there’s this feeling that urges you to return the favour to them. The same thing goes in marketing. When shoppers benefit from a particular product, they tend to purchase an item more than they really need. And that is how brands benefit from offering freebie merchandise.

 

3. Saves Resources

The fact is: promotional freebies are often cheap to produce. Though inexpensive, their quality is not sacrificed. So instead of investing too much in other promotional campaigns, freebie marketing is way more practical.

 

4. Creates Loyalty to the Brand

Let’s clear things. Brands don’t just offer free merchandise to attract new shoppers or introduce their product but also to help foster loyalty from existing customers. Thus, when planning to provide free items, the quality should also be considered. Doing so can increase your customers’ trust in your brand.

 

5. Helps Gain Attention

Free giveaways are a great way to promote your brand through word of mouth. For instance, a customer saw this freebie merchandise by Royal and bought the item. After going home, his friend visited him. He served his visitor a cup of tea, and the latter got interested in the free mug. The customer then told his friend where he bought the item, and the latter went to the store to get one for himself. In that way, Royal gained another customer by getting their attention.

 

Previous Featured Freebie Marketing Strategies: 

Nutrigold incentivized its customers with this food container. For every purchase of Nutrigold chocolate drink, customers can get this item for free. The freebie merchandise is embellished with the brand logo. Moreover, the item is handy and functional; thus, customers were urged to buy the product to get the freebie.

 

These 3 freebie ideas are some of the best promotion we really like. The first one is a free ceramic mug for Doncafe’s anniversary promo. The second one is Grand Gold’s free sugar bowl, while the third is Grand Aroma’s freebie glass bowl. These promotional freebies are convenient; therefore they became a hit among customers, especially mothers.

 

Closing Thoughts,

Freebie marketing has been used long before. Some of the most common merchandise offers are complementary goods of the product being offered, and Royal free mug is the best example. So, if you are a brand that considers adopting freebie marketing, make sure that the free item you will offer is high-quality and functional.

 

How Can ODM Help?

Producing gift with purchase items and freebie merchandise is one of the services we proudly offer to our clients. Since 2003, we have already assisted number of local and international businesses in sourcing the promotional products they are marketing.

Aside from these services, we also provide assistance in manufacturing custom promotional giveaways, POS display units, and curating brand packaging designs. We have already done these in the past years, and we also want to extend our help to you.

If you are looking for a team to help you with your promotional needs, the ODM Group is the team you need. Keep in touch with us to learn how we can assist you!

Here are some freebie marketing ideas that you might also consider:

 

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Jack Daniel’s always find its way to give the best offer to its customers. This marketing campaign by the brand ran last June 25- August 7, 2021, where shoppers can get the chance to get branded coolers upon joining the promo.

 

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Bacardi was able to continue building its reputation in the drink industry with its free GWP idea. Learn more about the brand’s offered free item here: