What Makes Perlenbacher’s Promotional Beer Mug An Awesome GWP?

Lidl UK is one of the country’s distributors of Perlenbacher Festbier. As part of Perlenbacher’s marketing activity, it currently offers a limited edition of a drink package to its customers. This special treat includes a canned beer and a promotional beer mug on it.

 

Festbier is a seasonal beer product from the Perlenbacher brand. It is a German beer brand and one of the trademarks of Lidl supermarket.

 

What Makes This Promotional Beer Mug An Awesome GWP Set?

Gift with Purchase ideas and freebie marketing are no longer new to every retail store. Offering free items makes people feel that they get more value for their money. Moreover, limited edition products are undeniably a very effective marketing style.

This kind of marketing strategy gives people a sense of immediacy and exclusivity as the products being promoted would only be available in limited time and numbers. Thus, a limited edition promo makes shoppers feel privileged and lucky when they get the item. This, in return, help brands to generate sales.

So, what makes this limited edition promotional beer mug an awesome gift set for drink promotion? We have listed below some of the reasons why.

1. The Mug’s Design

Perlenbacher’s promotional beer mug is not like the usual plain mug you see in the market. This glass mug is surrounded by bubble-like designs that set it apart from the other plain mugs.

 

Customers can have this branded beer glass for a low price. Unlike other beer products and famous beer names, it is way cheaper than them. Thus, beer lovers would surely enjoy drinking beers using this beer glass.

 

2. The Packaging

Who can ignore the mug’s packaging? The brand indeed became creative on the design of its custom beer packaging? At first glance, it could be considered a promotional drink for kids. But don’t be deceived. This promotional drink is definitely for adults. Obviously, even the product design changes more or less strongly over time.

 

This promotional beer mug’s facade arguably draws customers near. Packaging undeniably affects the product presentation. Consequently, the pack is branded with Perlenbacher’s logo. Aside from protecting the product, the packaging also represents the brand in the market.

 

3. The Canned Beer

Comes with a canned beer, this promotional beer mug is indeed a must-have for all beer lovers out there. Though we’ve heard that it is not the best Festbier in the UK, we witness how it overpowers other famous beer brands on the retail shelf. Perlenbacher is a correct beer, and since this is a seasonal drink, beer lovers would definitely have the urge to avail themselves of this beer.

We definitely appreciate this beer GWP set. The packaging is inviting and undeniably pleasing to the eye. We also appreciate the promotional beer mug itself. The design is simple yet looks perfect with its bubble design. But it would be more effective to use as a marketing tool if printed with the brand logo. It can be placed on the mug’s body or at the bottom of the glass. In that way, it could help for brand exposure and brand retention as well.

 

To Wrap This Up

We have featured different promotional mugs before. Some were certainly elegant and perfect for premium clients. But what sets this beer mug by Perlenbacher is that it is a very inexpensive marketing product, yet a very effective one. The mug is indeed worth the customer’s money.

 

Contact ODM

With years of experience in the sourcing industry, we pride ourselves on being one of the most trusted companies in Asia. We help brands think and create the best gift with purchase and on-pack items for their brands. Moreover, we produce custom promotional giveaways and first-rate POS display units for our clients. We also have a team of experienced product designers that help us curate unique brand packaging designs.

If you are planning to have your marketing activity soon, we at ODM would be glad to assist you. Feel free to contact us today to learn more about the services we offer.

Here’s another dose of beer promotion ideas to get inspired of.

 

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