Guinness Beer never fails to amaze their customers with unique promotional beer products. We have seen a lot of their campaigns from the past and we can say that this is a brand that really knows their market: what they want and what is trending.
The beer brand previously offered promotional T-shirts, branded drinking glasses, and even novelty products such as bottle opener pens, and chess sets. This time around, they are offering a free luggage code lock with the purchase of their beer products. Buy at least $40 worth of beer to get the gift.
Promotional Beer Products
This is such a clever marketing idea because not only is the gift practical, but it also draws attention. Rarely do we see a luggage code luck being given away as a promotional product. Custom luggage tags are a more popular choice since they are easier to customize and are much cheaper than code locks. So, this really makes a remarkable impact on customers.
Furthermore, customers are more likely to choose a product that offers something extra than brands that don’t. Gift with purchase promotions appeals to people.
We spotted Guinness Beer’s free luggage code lock promotion in 7-11 in Hong Kong. We immediately noticed the poster stuck on the fridge door, thanks to its strategic brand placement.
Promotional Beer Products
Promotional Beer Products- How to Create Buzz?
Beer is among the most widely consumed beverages in the world. Ice-cold beer is perfect in the summer, after work, parties, and Friday movie nights at home. With that said, beer brands are doing everything they can to ensure that they remain on top of their customers’ minds. As such, you need to be creative with your approach.
1. Brand Positioning
Upon seeing this luggage code lock, we immediately noticed the branding on the strap. This is a clever brand positioning strategy. Many people will surely notice the branding every time the luggage lock is being used.
Promotional Beer Products
2. Consider Your Customers’ Preference
We particularly love the sleek and professional design of this product. It really suits their target market. Furthermore, the promotional luggage lock is a great way to showcase the brand locally and abroad.
3. Leverage on Festivities
Promotional drink products are also a staple during beer and music fests. Custom T-shirts, beer mugs, keychains, and beer-themed custom branded souvenirs are popular during these events. They serve as a tangible reminder of their live event experience.
4. Build Loyalty by Offering Practical Gifts
Promotional beer products are also important in building trust and loyalty with your clients and customers. Caps, shirts, toys, and limited-edition beer merchandise will make your customers feel they get more from their purchases. The satisfaction they get whenever they receive something for free is reason enough to give back and support your company or cause.
5. Think Outside the Box
Done right, breaking away from the trend can be a good thing for breweries. For instance, this luggage lock is something we would not expect to receive from a beer company. While custom promotional products that work with beer are ideal, unique and novelty items work by stirring our curiosity.
Contact ODM
So, how can we help you boost your beer marketing? ODM has years of experience in manufacturing custom promotional merchandise for the drinks industry. We can help with product and brand packaging design, sourcing, and manufacturing goods tailor-made for your business. So, let us know how we can help you out by sending us an email. And, if you are keen to see more inspiring case studies and awesome original product ideas, then be sure to read some of our favorite blogs below.
What Other Promotional Beer Products Can I Offer My Customers?
USB Cable with Beer Opener
This 2-in-1 product is perfect for employees because it is not just a USB cable, but it also doubles as a bottle opener. It is compact and handy that you can keep it in your pocket.
Custom Beer Pitcher / Glass
If you are looking for a gift merchandise that your customers can use for longer, then consider customizing beer pitchers. This particular design keeps the drink cold for longer. Check this out!
Bottle Opener – Great idea for marketing beer, this bottle opener is a handy as it is compact and thin. The funny faces are sure to capture the attention of your customers.
Multipurpose Bottle Opener
Handy gifts like this multipurpose bottle opener will be appreciated by your customers. Read the blog to know why:
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Check out this blog for more beer promotion ideas!
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