4 Compelling Reasons Why Bud Light UK Beer Giveaway Is a Hit

Announced on May 2021, Bud Light is now the official beer of England Team. And as part of the celebration, the brand made a collaboration with Tesco, a multinational grocery and general merchandise retailer in the country. They launched a beer giveaway contest titled “Find the Keeper and Win Instantly,” which is currently run in the UK retail stores today.

This contest is indeed a great opportunity for the brand to engage with its audience. In addition, it is definitely a very interesting gimmick to drive more foot traffic and activate its brand.

 

Bud Light Beer Giveaway Details

The contest is open to all customers of Tesco England and should be 18 years old and above. On the other hand, people related to the Promoter are excluded from the promo. The customers have to purchase a 15 x 440 ml of Bud Light pack to join the contest. They must also ensure that they retain the winning can and the itemized receipt stating the date and time of the purchase. This is necessary during the validation and receiving of the prize.

There are 201 unique cans available in the store. The customers who will get the silver winning can must follow the instructions to redeem their prizes. Take note that there should be only one participant in each household.

The promo runs from May 24, 2021, until  July 31, 2021. Prizes are played appearance, England shirts by Jordan Pickford, and limited edition Budweiser Family Euros Boxes.

 

What do We love About this Beer Giveaway Promo?

1. Timely

Upon the announcement of Bud Light as being the official beer of England, the promotion was immediately organized. That way, the hype and excitement about the brand and the product are still there. Since the promo runs during this summer season, the demand for drinks is high. Thus, the promo and the season have a tremendous effect on their sales. And we see this marketing strategy as a very timely and effective one.

 

2. Branded FSDU

The strategic positioning of the beer POS display unit also lures us to check on the running contest. Moreover, it is very informative, giving us a hint of what the promo is all about. And since it is located along the aisle, it boosts its visibility immensely. Moreover, a dedicated display such as this one, allows customers to differentiate Bud Light from competitors.

 

3. Smart Collaboration

AB InBev UK Limited’s collaboration with Tesco is indeed a very smart marketing to do. Being one of the biggest retailers in the country, Tesco has probably a wide range of customers. Thus, the brand has already secured that more shoppers and audiences will get to see their promotion, helping them create great brand awareness.

 

4. All-Star Promotion

Collaborating with all-star players is definitely the best thing about this brand promotion. As many people are really fond of sports, seeing their favorite athletes endorsing the drink makes them interested in the brand as well. Moreover, they would surely consider availing themselves of the products as their way to see or get promotional sports merchandise.

Key Takeaways

We are indeed impressed with how the Bud Light brand sweeps the market with its beer giveaway promo – the ” Find the Keeper and Win Instantly.” The contest is very timely, allowing them to hype up the brand and stir peoples’ interest at the same time. Moreover, making its POS display units informative and engaging helps pique the interest of the shoppers.

We also found the contest’s prizes very irresistible. Sports fanatics would surely not hesitate to purchase the product to win the exclusive promotional beer products. This marketing strategy is absolutely one of the best brewery promotion ideas we have seen in every retail store we have visited.

 

Contact ODM

ODM together with a team of expert designers can help you create first-rate POS display units and other personalized promotional products. We are a pioneer in sourcing different useful, practical, and effective marketing products and ideas.

If you want us to produce your brand promotional products, we would be happy to offer you our high-quality services. Do not hesitate to contact us today. Here at ODM, commit ourselves to do our jobs with excellence.

 

See more beer giveaway ideas here:

 

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