Kirin Beer is giving away a custom ceramic plate for every purchase of their beer and food in Hong Kong Jockey Club Happy Valley Clubhouse. And we love absolutely everything about this promotional product: the design, packaging, and branding.
Most companies opt for promotional beer glasses, branded pens, t-shirts, or coolers for beer marketing. But Kirin Beer tried using promotional ceramic plate as gift with purchase. It’s simple, yet unique and effective.
Custom Ceramic Plate as Beer GWP
Here are some of the reasons this marketing gift is perfect for beer promotions.
- Strong Cultural Connection: From the design, down to the packaging, you can easily feel the cultural influence. Not only will it make a huge impact on the Japanese market, but it can also help promote their culture to other nationalities.
- Branding: You’ll see the brand name (in Japanese and in Alphabet) printed on opposite sides. Because the print is small, it didn’t affect the aesthetic appeal of Kirin’s Japanese-style plate.
- Nice Packaging: Custom gift box features their logo and plate design. The box also comes with a branded paper bag, making the item gift-ready. Nice product packaging can help boost the value of any promotional product and attract new customers.
- Practicality: Its practical appeal makes it a wonderful gift to customers, especially beer lovers. Customers can use this to serve appetizers. Using their branded plate every day or every drinking session will keep their brand on top of customer’s mind.
Household promotional gifts such as ceramic mugs and plates are ideal for the food and beverage industry due to their flexibility and affordability. Aside from ceramics, they can also be made from glass, melamine, or plastic.
As for the branding design, companies can use either their logo/brand name or signature brand color to enhance brand remembrance. We also suggest creating on-pack promotions together with their beverage and food products.
If you’re considering using ceramic plates for your own project, we suggest creating custom shapes and designs that are eye-catching. Here’s a brilliant example- customizable plates for sports promotions. Designs are all sports-related which adds fun and excitement to any marketing activity.
Prego, which is known for its delicious ready-made pasta sauce, also used a promotional ceramic plate on their previous campaign.
For more ideas, read these blogs:
A brilliant POS display for Kirin beer products! The unit is shaped like a beer can and it helps attract buyers to buy their product.
Beer and steak is what weekends are made of. Boost your beer promotions with this wooden steak plate: