In Store Competition Gift: How Carling Wins UK with an On-Pack Promo

This promotional campaign by Carling in the United Kingdom has certainly caught our attention! Carling won the UK with this on-pack gift, dominating the in store competition and beating their competitors.

 

In this Carling promotion campaign that’s running in Summer ’21 across ASDA stores, Carling has collaborated with Umbro to give customers the chance to win one of 10,000 limited-edition football shirts. Avid football fans and consumers alike will stand a chance to get their hands on a shirt by finding unique golden cans, which will be hidden in multipacks of Carling. Umbro has designed the football shirt for Carling for this promotion. It will be dual-branded and printed on 10-can and 18-can multipacks of Carling.

 

 

 

 

If luck is on your side and you manage to find a golden can, you will win this exclusive and prestigious football sports jersey! The stocks of the jersey are limited to only 10,000, so this is a timed opportunity that customers do not want to miss out on! The fact that this promotion uses an England country jersey is a major win, whether it is licensed from a team or just supporting England. 

 

Specially designed by Umbro, the shirt has a retro touch and features a striped ribbed neck collar and sleeve trim with a Carling twist on Umbro’s iconic sleeve taping. Capturing the feel of the classic football shirts we know and love, Carling and Umbro are coming together to celebrate England’s love as a country for football. They are not just celebrating but rewarding it too. All fans need to do is find a golden can in the promotional multipacks of Carling and enjoy their brand new, exclusive jersey! Head over to Carling’s website to submit the 10 digit code found on your golden can to claim the shirt.

 

Other Drinks Marketing Campaigns That Caught Our Attention

Jack Daniel’s

We love this promotional gift pack by Jack Daniel’s. This promotional gift pack contains a bottle of whiskey and a glass. This gift set is presented in such an elegant and aesthetic package, which is a sure-fire way to impress your customers. It communicates that your product is a fantastic deal to not miss out on as they will get more than one product in a single transaction. Moreover, the packaging is simple yet it conveys luxury to the customer, which is why we love it so much.

 

You can read further about another blog that we have written about a similar Jack Daniel’s promotional gift pack. In the below blog, Jack Daniel’s offered a free branded drinking glass and a bottle of Coca Cola.

 

Gin Liqueur

This marketing campaign by Gin Liqueur stood out because of its cheerful Holiday vibe. They are offering Christmas baubles as a gift with purchase. As we all know, customers love free items. A practical gift-with-purchase item shows that your brand cares about its customers. When you give something valuable to your customers, they will respond with loyalty to your brand in return.

 

 

 

If you are interested in producing Christmas baubles, whether it may be for your company’s Christmas decorations or any other purpose, don’t hesitate to approach us! You can read further about our other blogs related to Christmas baubles:

Learn how to customize the different sports balls into Christmas baubles to infuse Christmas and sports together:

Find out how you can impress your friends and family with these unique flashing Christmas baubles with full-colored printed photos;

 

Gordon’s

A company that has had strong success in using promotional drinking glasses to promote its product is Gordon’s London Dry Gin. Inside this promotional gift pack is a Copa glass & a bottle of botanicals. The sleek design of the packaging speaks style and class to potential buyers. In addition, all of us keep at least one promotional drinkware, which means they are in demand and practical. Hence, your drinking glass gift should be well-designed so customers will choose your product over your competitors.

 

 

You can read on about a similar marketing campaign for Gordon’s:

 

Three Mills

Three Mills is hosting a prize draw where customers will automatically be entered when they buy a bottle of wine. The bottle necker has all the details on it, which is an exciting way to promote a prize draw. If you are the lucky winner of the top prize, you will receive a room makeover worth £5,000. Moreover, three mills will send an interior designer to your house, whether physically or virtually, to help you create your ultimate room makeover. The designer will design a room for you based on your preferences and room constraints. In addition, Three Mills will provide the winner with £4,700 in vouchers to spend in their favorite stores to revamp their room after working closely with the designer.

 

 

That’s not all! The other ten runner-up winners will win a ‘good times’ home bundle worth up to £200 each. This marketing campaign is exciting to us as it’s incredibly enticing to potential customers as they can win these fantastic prizes just by buying a Three Mills wine bottle. It will undoubtedly raise sales as consumers want to try and win these attractive prizes if possible. In addition, this prize draw will leave a lasting impression on consumers, and they may come back and buy more products from the business as they have a positive image of them.

 

Prosecco

Prosecco packaged a vanilla-scented candle with their Italian white wine, which is fascinating to us. By packaging a gift with their wine, people are more incentivized to buy the product. Besides, a vanilla-scented candle is a very practical gift as you can light the candle and drink the wine together, creating a lovely and classy ambiance to your room.

 

This promotional gift pack perfect for helping people unwind after a long day at work.

 

To Sum It Up

These gift with purchase and on-pack campaigns are always found in the same location. Stores use a dedicated shelf for all the brands that are currently having a promotion. Customers often go through the aisles looking for a specific product. Unfortunately, the packaging alone is, more often than not, is too small to impact a customer, regardless of how catchy or attractive looking it is. Hence, stores use more prominent channels such as point-of-sale displays or suspension shelf signs to market their products and increase the chance for buyers to notice the brand and buy the products.

 

 

A properly placed point-of-sale display serves as a clever ad and is more likely to influence the customer to buy that product. If patrons are going to purchase something, there is a higher chance that they will add something new to their basket. In addition, many purchases by customers are spontaneous, making the point of sale displays even more crucial as they will heavily affect sales.

 

Connect with ODM

ODM Group is one of the most trusted product manufacturers in Asia. We have been in the industry since 2003 and have worked with different brands across the globe. We produce high-quality custom promotional giveaways for business and personalized promotion and marketing gift items. In addition, we also design branded packaging and first-rate POS display units.

Feel free to contact us if these drinks marketing campaigns have intrigued you. Please send us an email, and we will get started on your project.

 

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