Promotional Measuring Cups: Hershey’s Limited Edition Treat for Shoppers

Hershey’s has been bringing happiness to every home since 1894. The very first candy bar was sold in 1900. Until today, the brand has become one of the most famous confectioners because of its undeniable mouth-watering sweets. But aside from its favourite chocolates, its marketing gift ideas also help the brand steal the limelight. One of its unique marketing merchandise is these promotional measuring cups we found in a store in the Philippines.

 

Hershey’s Promotional Measuring Cup Set

1. Comes In A Gift-Ready Packaging.

The truth is, Hershey’s creative product packaging is the first thing that captured our interest. It comes in a festive design that is hard to ignore. The colour combination is superb, and the design is enough to attract customers. We also like the window-like cut-out of the packaging, showcasing the free merchandise inside.

 

Furthermore, the details about this promotion are written boldly on the packaging. By purchasing Hershey’s Cocoa 8 oz., customers have the chance to get this fantastic limited edition measuring cup set.

 

2. Limited edition urges impulse buying.

A limited-edition strategy is the best way to attract customers and get them into your store. Scarcity can lead to an increase in demand and can add more excellent value to the item. It is the reason why big and small businesses utilise this marketing tactic.

Hershey’s limited-edition measuring cups appeal primarily to customers who are into baking. Moreover, chocolate lovers won’t miss this functional and excellent free merchandise. Since it is a limited promotion, there’s a high possibility that these promotional kitchen items will be out in the market very soon, thus urging customers to buy the product as quickly as possible.

 

Furthermore, the stylish design of this free measuring cup set makes it an ideal gift for the holiday season or any occasion.

 

3. Turns customers into brand ambassadors.

Brand ambassadors are customers who walk and talk for your brand. But before you convince them to promote your brand, you have to provide them with excellent products or services. You don’t have to convince or negotiate with them verbally. You need to please them with the merchandise or services you have in the market.

Aside from its signature product, Hershey’s unique and functional kitchen marketing gift idea is indeed the best way to turn customers into their brand ambassadors.

 

4. Free promotional merchandise incentivise customers.

Measuring cups are not a usual GWP product we see in the market. Therefore, offering them would click to mothers and other customers. Receiving free items such a promotional measuring cups makes customers feel that they get the most out of their money.

Hershey’s measuring cup is made from silicone material, making it durable; thereby, customers can use it for the long run of time. In addition, there’s a free recipe available on the packaging that compliments the measuring cup and Hershey’s cocoa.

 

 

 

Aside from free measuring cups, kitchen scales are another promotional merchandise that businesses can leverage in their store marketing. Here are some great examples companies can choose from.

This foldable kitchen scale is a multipurpose one. It can weigh both solid and liquid products with a maximum of 5 kilograms. It can be offered as a promotional product, a gift with a purchase idea, and an on-pack promotional item.

Adding the company logo on this kitchen scale is also an intelligent way to promote a brand.

 

This multi-function digital kitchen scale is perfect for cooking, baking, tracking intake, and postage. With its unique features, there’s no doubt that it will become a surefire in the market.

 

In Conclusion,

Gift with purchase has been a proven effective way to encourage customers to avail themselves of the primary product they are offering. With that, we can say the promotional measuring cups play a significant role in Hershey’s current marketing campaign. Stylish, durable, functional, and affordable, this promotional measuring cup is definitely a smart promotional item to drive Hershey’s to sweet success.

Here at ODM, our team is always updated on the latest branded promotional product ideas in the market. Thus, we make sure to uphold our mission of providing clients with high-quality and effective promotional merchandise.

We provide services like customising promotional business giveaways, designing POS display units, curating brand packaging design, and manufacturing gift with purchase merchandise. Aside from local brands, we also offer our services to international businesses.

If you want us to assist you with your marketing needs, feel free to connect with our team. Let’s help you turn your ideas to life!

 

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