Creating the Best On-Pack Promo With Zubrowka’s Custom Cocktail Kit!

Zubrowka, a traditional Polish Vodka brand, is currently stirring excitement in-store with its on-pack promotion. The said promotion, entitled “Win UK Forest Holidays”, offers consumers a chance to win a UK glamping break every week. To make it more exciting, the brand is also offering a classic custom cocktail kit for the winners as well as the runners-up.

 

To enter the prize draw, customers should purchase a 70cl bottle of Zubrowka Bison Grass Vodka, 1L Zubrowka Biala Vodka or 70cl Zubrowka Rose online or in-store. Afterwards, they have to visit www.zubrowkawin.co.uk, enter their first name, surname, email address, and postal address on the entry form and upload a copy of the purchase receipt.

The promotion will run from December 1st, 2021, to March 15th, 2022.

 

What Makes A Great Custom Cocktail Kit?

A cocktail kit makes a perfect promotional gift offer for cocktail lovers. It allows them to create their favourite cocktail recipe at their comfort while sharing a fun and enjoyable experience with their family and friends.

Not to mention that it saves them being charged for a drink from cocktail bars, making a DIY kit sound more appealing.

But what makes a great cocktail kit? Let’s take a closer at Zubrowka’s cocktail making kit!

 

• The Cocktail Card

A recipe or a cocktail card is a perfect guide to teach customers to make their professional quality cocktails. This card shows the step-by-step procedure of how each cocktail is made. Some recipe cards even include tips from the experts in creating a more delightful mix.

On top of that, it also provides the list of tools or glassware they need in creating a specific cocktail blend to make everything clear and concise.

Zubrowka’s cocktail gift set comes with one cocktail card depending on the product entered: ZU Bison Grass, Biala and Rose.

 

• Stainless Steel Bar Tools

The brand’s DIY kit comes with six titanium coated, stainless steel bar tools (including a cocktail shaker and wooden muddler) that play an essential role in blending its signature serves. Of course, how can it be a cocktail making kit without the accessories, right? We found this an ideal drinkware choice as it comes with a premium appearance and top-notch quality.

Some other must-have bar tools to include in your cocktail making set are jiggers, cocktail shakers, bar spoons and citrus juicer.

Take a look at this branded cocktail kit idea that our team produced for marketing your drinks products! This cocktail gift set is perfect for promotional event giveaways, marketing incentives, and premium corporate gifts.

 

• Highball Glasses

A highball is a tall, skinny tumbler glass used to serve “tall” cocktails and other mixed drinks that contain a large proportion of a non-alcoholic mixer and are served on the rocks. Zubrowka’s cocktail kit comes with two highball glasses which are definitely perfect for sharing!

 

• Custom Bar Mat

A custom bar mat is another must-have bar tool included in this cocktail mixing kit. Our team finds it commendable that the brand has provided its customers with a bar mat because it is helpful in creating their cocktails at home. You see, preparing cocktail blends are sure fun but can also be messy at the same time.

Bar mats keep countertops spill-free and make it easier to clean up after. Find more benefits of this promotional barware by reading through this blog we prepared for you:

 

• Ice Cube Tray

Cocktails are best when served on the rocks, as the cooling effect of the ice opens up the flavour of the drink. This is why it is essential to have readily available ice cubes all the time. Zubrowka’s cocktail kit comes with a Joseph Joseph QuickSnap Plus Ice Cube Tray with a cover lid and convenient release. 

Ice cube trays can come in different forms, shapes and materials. Check out some of our ideas below:

Branded Ice Cube Moulds

 

Custom Shaped Ice Trays

 

• The Modifier

One of the significant components of a cocktail mix, a modifier, is a complementary ingredient added to modify or enhance the flavours of the drink. Zubrowka has made each cocktail kit unique by including a specific modifier depending on the product entered by the participants.

We love how it completes the mixing set and ensures that customers have all the ingredients to create a signature ZU cocktail drink.

• 1 x 1 ltr Cawston Press Cloudy Apple juice (if entered with Zubrowka Bison Grass)
• 1 x 1 ltr Ocean Spray Classic Light Cranberry (if entered with Zubrowka Biala)
• 4 x 200ml London Essence Co Soda Water (if entered with Zubrowka Rose)

 

• The Packaging

Cocktail drinks become more appealing when they are wrapped with attractive packaging. Of course, the cocktail party wouldn’t be complete without the cocktail itself. So next time you are planning to offer a cocktail kit as your brand’s promotional gift, never forget to add wrapped them with creative and alluring packaging like this.

 

It was one of the promotional marketing used by Zubrowka in France during Christmas.

Aside from the promotional gift offered, the custom printed bottle necker used in the promotion adds appeal to this marketing campaign. As you can see in the photo above, Zubrowka is the only drink brand that utilized bottle neckers for their promotion. Thus, customers’ attention is given to the brand.

 

Take a look at these 4 custom bottle necker design ideas that you can adapt to your next drink marketing.

These bottle tags come with a sock, a stopper, a shot glass, and wine bottle lights. These are unique ways to promote and encourage your product to your new and existing clients.

 

Final Thoughts,

Indeed, with its classic custom cocktail kit, Zubrowka has made its on-pack promotion more exciting and appealing to its target audiences. This added prize value makes it easier to encourage them to participate in the draw because they can still get something even they are not fortunate to get the top prize.

 

Contact With Our Team!

Would you like to take your brand promotion to the next level? If so, let our superb team of designers and merchandisers help you out! With years of experience in the promotional product industry, you can expect our company to deliver high-quality designs and products exclusively designed for your business. We would love to hear from you!

 

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