5 Ways Campo Viejo Bottle Hang Tag Promo Captured The Market

To win against other brands and get people’s attention, businesses need to think of ways to satisfy these shoppers while adding value to their products. Campo Viejo’s bottle hang tag promotion certainly keep people engaged and our team, even more curious. Hence, we took a closer look to find out what made the promotion a head-turner. Let’s get this started!

Campo Viejo’s Bottle Hang Tag Promo

Campo Viejo, a leading wine brand from Spain’s Rioja region, recently help a marketing promotion that caught people’s eyes.

150 lucky winners will win an Avanti Paella Kitsimply by purchasing any of the Campo Viejo range in a single purchase.

The promo mechanics can be found in the bottle hang tag and consumers just have to scan the QR code and send a picture of their receipt.

Additionally, here’s no limit to the number of times people can join. The promo ran from January 8 to November 9, 2022.

Why Campo Viejo’s Bottle Hang Tag Captured Shoppers?

1. Valuable Promo Gift

The very first thing that would intrigue people when they saw the promotion is the Paella kit.

Paella is a classic Spanish rice dish cooked with vegetables, meat and seafood in a single pan. And Paella kits come with the pan and the ingredients.

Hence, everyone will know from the get-go they will be receiving all the needed materials and ingredients to fully enjoy the dish. They don’t need to worry about anything else.

2. Colourful Bottle Hang Tag

The brand is known for its tagline, “De Can La Vida,” which means to live life to the fullest.

This is both depicted with the wine brand giving away a complete Paella set, and in the bottle hang tag.

The colourful designs pop out against the darker-coloured bottles in a retail store. It also adds a personality to the bottle hang tag which makes it refreshing and inviting to look at.

3. Easy to Join

Most marketing campaigns boost sales by requiring consumers to purchase one more of the product in order to redeem a gift with purchase or join a promo giveaway.

In this promotion, however, the consumers simply buy one bottle of the brand’s range and they can easily join.

Furthermore, there is no limit to how many times consumers can join which makes it more flexible and easier to join.

4. Low Effort Required

After the purchase, shoppers can scan the QR code on the bottle tag and send an image of their receipt.

This action simply required them to use their phone, an object people carry around everywhere. By leveraging it, Campo Viejo eased its market for any unnecessary efforts on its bottle hang tag promo. That instantly makes them more appealing than any other brand on the retail store shelf.

5. Cost-Efficient

When it comes to marketing and ensuring people know your promos, your brand has to ask one question: would the company have to use them again?

When the answer is no, the clever course of action is to spend as little cost as possible for its production. In this promotion, the bottle hang tag doesn’t have to be made from costly material so they used paper cards: highly customisable and cost less, yet still does the job to promote the draw.

Another Campo Viejo Promotion We Covered:

The brand utilised a bottle necker in this promotion, giving consumers branded wine stopper as a free gift with purchase! Read more detail here:

You can also employ a gift-with-purchase for your drinks through a bottle necker! Find more of its advantages in the blog below:

Check out more bottle necker ideas we covered from other brands here:

In this promotion, Jacob’s Creek has a special offer in their bottle neckers for their customers: buy a bottle of red wine and get 2 packs of Lindt chocolate for free!

Chin-su stood out on retail shelves with their bottle neckers helping consumers cook a joyous meal for an anticipated holiday. See more below:

Ever seen a ribbon on liquor bottles? Delheim provided us with the experience and the aesthetics in their bottle hang tag for this promotion.

No one wants to lose their luggage, and this wine brand gave people that reassurance with the luggage tag bottle neckers!

Filippo Berio worked with MSC Cruise for a cruise ticket for 2 that will last for 7 nights. The promotion is advertised through a bottle tag that is hard to miss. Read more here:

For more ideas and merchandise inspiration for your next promotion, you can check our works with other known drink brands. Simply tap the image below:

To conclude,

The brand’s bottle hang tag promotion caught people’s interest for its valuable gift and the easy way consumers can join repeatedly. By not limiting entries and not adding another product in order to join, Campo Viejo maintained an engaging promotion throughout the year.

If you’re interested in the same results on your brand’s promotional gifts and marketing campaigns, contact us today and harness ODM‘s skills!

Who We Are?

The ODM Group is a promotional product and custom display development company founded in 2003. We have decades of experience in the industry which will prove to be beneficial for your custom-branded merchandise and promotional displays.

We have an in-house creative team, Mindsparkz, who will work closely with you from product brainstorming to production! ODM is dedicated to a quality promotional product that would strengthen brand awareness and boost sales.

For more benefits of working with us, we listed them all here:

All you need to know about bottle hang tag promotions!

What is a bottle hang tag promotion?

A bottle hang tag promotion is a marketing strategy in which promotional tags are hung on the neck of a bottle, offering discounts, coupons, or other incentives to the consumer.

What types of promotions can be offered through bottle hang tags?

Bottle hang tag promotions can offer a variety of incentives, including discounts, coupons, free samples, contests, and sweepstakes.

How does a bottle hang tag promotion benefit the company?

Bottle hang tag promotions can increase brand awareness, drive sales, and encourage repeat purchases. They also offer an opportunity for companies to collect consumer data and gain insights into consumer preferences and behaviours.

What types of businesses can benefit from bottle hang tag promotions?

Any business that sells products in bottles can benefit from bottle hang tag promotions, including beverage companies, breweries, wineries, and even beauty and personal care brands that use bottles for their products.

How can I create an effective bottle hang tag promotion?

To create an effective bottle hang tag promotion, it is important to have a clear understanding of your target audience and what types of incentives will motivate them. You should also consider the design and messaging of the tag to ensure it stands out and communicates the promotion clearly.

Browse More Related Reads: