A lot of factors affect a promotion’s success, but the most vital of them all is the promo gifts. When consumers see a promotion and read its mechanics, the first thing they think is if the promotional gifts are worth the trouble. Tanduay managed to undoubtedly make its consumers answer yes to that question in their promotion.
Tanduay is a leading company of rum in the Philippines. They were also awarded by Drinks International as the number 1 rum in the world. As we examine this promotion, we learned there’s more to their rum than its rich history and taste, but also the clever marketing strategy they use for promotions.
In this promotion, they offered promo gifts with the purchase of participating brands.
The consumers simply have to look inside the caps of the bottles and see if they won any of the promotional gifts that range from branded headphones, mobile phones, cameras and televisions to custom shirts, laces and baseball caps.
What Made This Promotion Endearing to Consumers?
1. They silently urge consumers.
In this promotion, the promo gifts are properly used so people only have to know about the possible branded merchandise they can get to be urged to join. It’s effective because the people already know the value of each promo gift and do not need any more prodding to purchase.
The brand used tarpaulins to let consumers know about their promotions. They’re found even in the smallest retail market which makes it more accessible for the public, thus increasing the number of consumers to join and purchase.
2. They offered varied promo gifts.
The large scale of the promotion can be seen from the promo gifts they offered and the variety of them. Tanduay offered branded television, cameras, and phones for the major prizes while the minor prizes consists of baseball caps, shirts and laces.
This clear variation means people will more or less receive something. Be it a minor or a major prize, they’re essentially assuring everyone will get something if they’re lucky to get the right cap because there are a lot of branded gifts they’re offering.
3. They’re all valued gifts.
It’s a rule of thumb to get the pulse and interests of your market before making any marketing risks. The brand used this knowledge in this promotion and offered promotional gifts that are valuable and practical for their market.
This saved them the trouble of excessive marketing because the valued gifts would do that for them through word of mouth.
4. Easy mechanics.
The mechanics of the promotion can be read from the tarpaulin and it’s an easy one. It is well-guided with promotion duration, promo gifts limitation and who is eligible to participate. People only have to buy any of the participating brands, check the cap and redeem the branded merchandise written on it.
There’s no need to collect a certain number of caps that has the potential to be lost during drinking or any messages to send as registration. This makes it very easy for people to understand with no other hassle actions to be done.
5. No additional purchases.
Another beauty of the promotion is whether or not people will join and win the prizes, they don’t have to incur additional purchases. It lowers the risk for consumers which makes it easy for them to think about participating while enjoying the drink.
Promo Gifts: Top 5 Sought After Merchandise
Excellent for a range of outdoor activities such as fishing, hiking and camping, these waterproof bags are best for an active and on-the-go market. They are durable with a large capacity and highly customisable.
Whiskey Box
Whiskey is a loved liquor by the drinking community and this whiskey box would go well as a complementary promo gift. The box includes two whiskey glasses, two coasters, eight whiskey stones and one stainless steel tong.
Custom Belt
This custom ratchet belt is a premium gift with a pill case compartment for the wearer to store small accessories or emergency medicine or money.
This neat belt also has no holes which make it pleasing to wear and look at.
Branded Powerbank
Designed with explosion safety and the technology native market, these branded power banks have two functions: one, as a power bank; and, two, as a phone holder.
Made from high-quality material, it is portable and compatible with all devices.
Designed with multiple pockets both on its exterior and interior, the laptop bag is made from genuine leather which makes it elegant and stylish with any OOTD. Each part of the bag is meticulously made to ensure it will last a long time.
Check out how other brands used promo gifts in their promotions:
Disney, a renowned brand, utilised their own characters to be featured in practical promotional gift people will use daily. Adding a collectable design, these promo gifts are one that people wouldn’t just pass by. Read more here:
From popcorn machine, touch lamp and signage to UCL soccer table, Heineken fully utilised their market’s taste and interests in these promo gifts! Check out all details below:
In this promotion, E.Leclerc used a loyalty program to offer a large number of practical promo gifts that their consumers can get by collecting stickers for every purchase they make. Learn more below:
Tefal, a leading brand of non-stick cookware and a world leader in various premium kitchenware, partnered with a retailing giant to give out these branded promo gifts with 50% discount.
In this promotion, Gatorade, a beverage brand, used branded merchandise for their active market such as tents, drawstring bags and caps. The mechanics are easy, consumers just need to collect wrappers of any Gatorade participating brands.
Promo gifts, if done right, can be a lasting marketing tool that your consumers will use and expose to a larger market. Thus, it’s important to get the right promo gifts for your brand. Check out more suggestions by clicking the image here:
Essentially,
Promo gifts can make or break your promotions. They can be the sole factor people will participate, thus it’s important to put a lot of thought and planning when it comes to your promo gifts. A good promo gift, however, will depend on your target market’s interests.
After that, secure well-written mechanics that wouldn’t be taxing on your consumers and make sure they will be aware of your promotion. These would guarantee a successful promotion that would boost brand image and sales.
How Can ODM Help?
ODM is a promotional product company that specialises in the customisation of promotional merchandise and marketing displays. We have a creative team, Mindsparkz, that would work with your company from brainstorming to designing and production.
Our services include but are not limited to manufacturing POS displays and branded FSDU, packaging solutions and branded merchandise for corporate giveaways, gift with purchase and trade shows. Feel free to contact us today!
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