Top 4 Things to Consider For An Effective Beer Merchandising Display

A retail market is a competitive place. Not only are you vying for people’s attention against your industry competitors but also against other products that might entice them to purchase them instead. Not to worry since there are various marketing strategies you can use to elevate your brand in this competition. We’ll examine one prominent way through Bai Saigon’s beer merchandising display.

Bai Saigon or Saigon Beer is a household brand in Vietnam, under the Saigon Beer-Alcohol-Beverage Corporation (Sabeco). It was 100% made of barley malt and hops which makes for the unique aroma and bitter flavour of the lager.

In this promotion, Sabeco utilised an easy way to immediately differentiate its brand from other products: through a point-of-sale display. These product displays are usually located near the counter to encourage impulse buying. They are designed as well to enforce branding and catch people’s attention.

What To Consider For Your Beer Merchandising Display?

There are things to consider when planning and using a point of sale display in your promotions so you can have maximum return on your investments. Here are some things you should consider and learn from Bai Saigon for your own beer merchandising display.

1. Production Cost

This is probably the most basic thing to consider because the allocated budget would dictate the materials you’ll use as well as the designs you will be able to create.

Bai Saigon used acrylic plastic in this beer merchandising display. It is a clear transparent plastic that is easy to customise and still has outstanding strength. It is also waterproof which makes it pretty durable in any kind of environment.

However, every material has its own pros and cons you might want to check out. If you’re wondering about using wood to leverage its sustainability and pleasing aesthetics, here’s how this brand creatively utilised wooden crates that get people’s attention.

Another material worth mentioning for consideration is metal. It might be on the heavy side but it also gives a clear finish to a beer merchandising display and a dashing luxurious feel. If that’s what you’re looking for in your brand, check out the things you should be mindful about in this material here:

2. Display Design

To the people of Vietnam who are familiar with Bai Saigon, they can immediately say something changed in their favourite brand. This is because the brand went through re-packaging. From the usual beer in a small can, they changed the packaging into a more sleek and taller bottle.

This is in line with the change in their market’s taste and preferences. The beer merchandising display reflected this sleek and slender repackaging from its design as well as the tall glass of beer design on its side.

Thus, it’s important that the design of your promotional display will reflect the message you’re trying to convey or the purpose you intend. It can vary from branding to increase in sales and retaining or enticing consumers.

For more creative ideas to get inspiration, this brand cleverly used its own bottle to design its promotional display which allowed them to be recognised even from afar. In addition to that, they also managed to leave a lasting impression on every consumer through the bespoke display.

3. Position

Point-of-sale displays are made specially to be located near the counter so it could urge people to make impulse purchases. However, it could potentially obstruct the way people walk around the market, thus putting the display at the end cap allows it to be at a more stable location. All the while fulfilling its duty of advertising your product and urging purchases.

Here’s another sample of an end cap display which properly utilised its location and gave enough information for consumers to pick their products with an unmissable label at its top.

4. Additional Features

There are various ways to add a creative and informative flair to your beer merchandising display. This promotion used LED lights to put emphasis on the brand name, the logo and the products. It guides consumers’ eyes to important information the brand wants them to know.

Furthermore, the beer merchandising display is elevated with LED light at the bottom. It’s a nice touch that takes a step further to elevate the product from its competitors.

Here’s another brand that used LED lights to make its display stand out and capture the attention of its consumers.

Aside from LED lights, shelf talkers also known as silent salespeople are another marketing aid that helps you communicate to your consumers. They can contain various information from your brand’s vision, history, promotions and contest giveaway mechanics.

In this blog, we talked about how a retail market used wooden shelf talkers that guided their consumers and exude a nostalgic comfortable vibe.

To have more ideas about other marketing aids you can utilise for your product, you must first understand shelf marketing and how it affects your retail market sales. Understanding positioning and visibility in shelf space would help you decide what strategy you can implement for your promotion. Know more here:

Design and production costs available for your marketing display can make or break it. See more of our designs and the finished products to get an overview of what your brand needed. Tap the image below:

To Conclude,

It’s important to take the cost for production, the location of the beer merchandising display and the design to get people’s attention. Adding features that would further help you communicate to your consumers through shelf talkers and LED lights also help ensure you’d get the results you intended for the promotional display.

ODM can assist you in these decisions and make intelligent choices based on available resources. We’re a promotional product company that has been in the industry for decades. We have trusted merchandisers and an in-house team of creatives, Minsdparkz, that would work closely with you.

Our speciality is the customisation of promotional merchandise and product displays. We also offer a wide variety of services from manufacturing branded FSDU and POP displays to luxury and eco-friendly packaging. As well as corporate giveaways, gift with purchase and virtual event swag merchandise.

Contact us today!

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