Looking to incentivize your consumers and, at the same time, provide them with a way to enjoy your product to its fullest? The drinks industry is competitive and harsh, until your brand masters your consumer’s behaviour. Let’s learn how Jagermeister thrive in its promotions and in the retail spaces through its liquor promotion campaign!
Liquor Promotion Campaign: Jagermeister’s Secret is Ice Cold
Jagermeister is a liquor brand based in Wolfenbüttel, Germany. Its products are made from 56 botanicals that reach their full glory at -18° C. With the intent to promote the best way to enjoy the drink, the brand dropped 500,000 especially inked bottles in the UK.
Our team spotted some of it in one of the supermarkets we visited. The Secret is Ice Cold promotion urges consumers to buy specially marked bottles, put them in the freezer, wait for the shot glass image at the back of the bottle to turn blue and submit the secret code on the promo’s website. A QR code is also provided at the back of the bottle for the consumers’ ease.
Consumers will get the chance to win a branded mini fridge that’ll help them enjoy the drink at its best temperature, vouchers and promotional glasses. The grand exciting grand prize, however, is a VIP trip with complete accommodation and access to a top European festival. The promo runs from January 28, 2022, to March 31, 2023.
In conjunction with this, the brand also launched an interactive retail display that urges consumers to commemorate their experience with the brand through a personalised photo! Check out more details of the promotion that centre’s around the consumers, The Secret is You, in the blog below:
How Jagermeister Made Its Consumers the Centre of the Promotion?
1. Colour Changing Ink
Jagermeister truly mastered its marketing through this colour-changing ink also known as thermochromic ink. It’s an ink type designed to react to certain temperatures like its rising or in Jagermeister’s promo, the freezing of the bottle.
Once the printed shot glass at the back of the bottle turned blue, it means it reached the desired temperature and consumers can thoroughly enjoy the drink.
This is highly entertaining for consumers because the promo urges them to see the secret code while also helping them enjoy the drink at its best. Moreover, it elevates the brand for its innovation and creativeness without making the process and the mechanics difficult for the consumers.
2. Enticing Prizes
There is no shortage when it comes to prizes for the herbal liquor brand. There are 1500 available prizes along the long duration of the promo that are all practical for consumers and customised for the business.
On top of that, its grand prize of a European trip with 3 of the winner’s friends is very desirable. By allowing to join 3 friends in the prize, people get to share the experience which makes it even more memorable.
3. Best Product Experience
The best marketing decision in this promotion is consumers will only need to do one thing to achieve both the best temperature for the drink and the secret code to get a chance at winning the prizes.
The brand assisted the consumers to get the best taste of their drink by giving them incentives upon freezing the product at its desired temperature. To consumers, it means the brand is determined to aid them and leaves a lasting brand impact.
4. Reinforcing Brand Message
Jagermeister is a German word that came from “jager” and “meister” which means “hunt” and “master,” respectively. Through this promotion, the brand emphasized how much of a skilled brand it is and how much it mastered communicating with its market through its promotional mechanics, prizes and product packaging.
Anyone who participated, whether they win or not, will surely recall the experience and the intention behind the promotion.
More Jagermeister promotions to get you inspired:
Jagermeister offered its consumers two exclusive travel gift sets, one with three metal shot cups and one with a custom drink pourer as free gift with purchase. Find out more here:
In this promotion, the brand’s on-pack promotion is custom branded socks. The practical free gift is highly appreciated by a wide market and has the trademark deer logo of the brand.
A bottle of liquor is best enjoyed when it is shared with other people, especially when it’s accompanied by music! Jagermeister took advantage of this with their wooden amplifier. See more below:
In this promotion, Jagermeister enticed its consumers with 4 eco cups and a bottle pump to kickstart a party everyone will surely love! Read more in the blog below:
Find more liquor promotion campaign with exciting prizes here:
Edelweiss, a beer brand from the Alps, incentivizes its consumers with useful branded merchandise such as tote bags and laptop bags with a chance to win a Samsung projector.
Who would say no to branded luggage suitcase, Loa Marshall Bluetooth speaker and PlayStation 5? These are Heineken’s promotional giveaways that consumers can bring home!
Grant’s Whisky took the UK market by storm with every consumer having a triple chance to win! The price range includes a portable projector, screen projector, sound bar and vouchers! There’s even a prize for a living room makeover!
The drinks industry is a competitive place vying for consumers’ attention with every promotion and product released. You can stand out on it through promotional merchandise that is novel, innovative and practical. Get inspiration from our works by tapping the image below!
To Sum It All Up,
The Jagermeister liquor promotion campaign caught people’s attention because they’re at the centre of everything. By freezing the bottle to the desired temperature, the consumers can enjoy it at its best taste. Consequently, by freezing it and seeing the secret code, the consumers can get a chance to win any of the 500 prizes.
Create Your Ideal Promotions With ODM!
We’re ODM Group, a promotional product development company established in 2003. We have our own creative team, Mindsparkz, to closely work with your brand according to your marketing needs. We’re always on the lookout for fresh, practical and innovative custom merchandise and display ideas to help with your business.
Some of the services we can offer you are designing promotional merchandise for corporate giveaways and trade shows, manufacturing point-of-sale displays and branded free-standing display units. We can also provide you with sustainable marketing options! Just contact us today!
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