5 Proven Tips for Creating a Winning Spin the Wheel Marketing

Al Ain Getting All-In with its Marketing

For every purchase of Al Ain regular and Al Ain Zero 200 ml, 300 ml, 500 ml, and 1.5 L, shoppers have the chance to experience a luxurious vacation. Contest prizes include:

1. Unique Promo code 150 AED discount from Air Arabia Holidays when they book a 4-star or 5-star Holiday package.
2. Travel Vouchers worth 900 USD from Air Arabia Holidays to anywhere in the world within their network.
3. 2 nights stay in the 5-star hotel in UAE worth 800 USD.
4. Travel voucher worth 5000 USD from Emirates Holidays to anywhere in the world within their network.

After purchasing any of the Al Ain travel promo packs, customers need to scan the QR code on the pack that will direct them to the microsite. Shoppers have to fill in the required details to enter the campaign and spin the digital roulette.

Their receipt will then be verified and will receive a voucher or promo code in their email. This exciting campaign runs from January 15 until March 14, 2023.

5 Tips in Creating Your Own Winning Spin the Wheel Marketing

Depending on how you employ a spin-the-wheel promotion, you may develop an entirely customized and targeted campaign that draws viewers in with engaging games. You can personalize games and go beyond the standard customer experience to show how much you value your users.

Hence, we listed below 5 proven tips on creating your own spin the wheel marketing.

1. Identify your audience and goal. 

Who is your target market? Where are they located? What do you want to achieve while implementing this campaign? How it will benefit your business?

Answering these questions will help you design more targeted, effective and definitely successful spin the wheel marketing.

2. Provide prizes that are relevant to your audience or the season.

Spin the wheel games are designed to generate gratification, both long-term and instant, simply by offering rewards through competition. Prizes may include goods, services, and even cash.

All mentioned reward ideas are relevant and could be useful for your audience. However, it is also important to consider prizes relevant to the season. For instance, a summer getaway during the summer season. Indeed, aside from tangible items, giving your customers unforgettable experiences can make your business remarkable for them.

3. Design a wheel that matches your brand. 

Whether running physical or online spin the wheel marketing, it is always important to consider your wheel design. Does it suit your business? Does it reflect your brand? This is a simple practice that shouldn’t be neglected.

If your business is popular being quirky and creative, then you may consider adding fun and playful designs to your wheel. Similarly, if your brand has a serious and professional image, try incorporating formal or solid colours instead.

4. Use clear CTAs and instructions.

Not all shoppers will spend time checking on different promotions present in the market. Thus, it is crucial to be precise and direct with every offering you implement.

Provide clear instructions and CTAs as much as possible. Integrating QR codes, where shoppers can easily scan is also recommended. In that way, your campaign will be hassle-free, encouraging shoppers to get engage with your marketing.

5. Don’t forget to spread the word.

Your spin the wheel marketing will be useless if people are not aware of it. Therefore, you also need to design strategies on how you will promote them to your target audience.

Using promotional displays for instance would be necessary. Likewise, using social media can help spread the word. Your business website can also be a perfect tool to promote your campaign.

See how other brands integrate spin the wheel campaign into their business…

This product shelf display is an extremely interesting in-store display. It showcases products from the brand Pukka. Engaging and creative, this helps the brand pulls in more customers.

This mini yet elegant roulette wheel by Clarins offers fabulous beauty contest rewards. Prizes include a beauty Consultation from Clarins, 1 session of Luminotheraphy, and 1 sample of the product advertised.

As part of its marketing in Vietnam, Coca-Cola is having an in-store contest that allows customers to win cool rewards and vouchers. This is also a part of Big C’s Year of the Rat promotions.

Are you planning to run your own physical spin the wheel marketing? Check out this idea below!

In Conclusion

Running a spin the wheel competition indeed brings a different kind of excitement to the audience. Aside from generating higher sales, this strategy also promotes shoppers’ engagement with the brand, leveraging customer-business relationships.

Therefore, implementing it in your business would be a great marketing tactic to consider. Whether you are planning to run it online or inside the retail, we hope these 5 tips we share will help you conduct a successful and winning spin the wheel marketing.

Harnessing Our Creativity

If you’re looking for practical yet inexpensive items to your list of promotional products, feel free to connect with us. ODM has been in the marketing and promotional industry since 2003. Thus, we guarantee that the services and products we provide help meet our client’s needs.

From product brainstorming to manufacturing quality innovative promotional merchandise such as branded corporate giveaways, promotional cutlery sets, custom-printed ice buckets, summer promotional gifts, promotional drinking glasses, and branded promotional gifts to first-rate free-standing display units, our team are here to guide you through the process. Feel free to send us an email to get a quote.

Latest Blogs from ODM