One of the coolest promotional drinks products from my last business trip to Vietnam is this spin-bottle-display for Truth or Dare game. It was given away by the famous beer brand Desperados in Vietnam, Ho Chi Minh city. We think this is a great marketing tool for any alcohol and beverage brand to consider, but moreover, the whole promo campaign was very well-thought-out. In this blog we explain the promotional mechanic and why it works so well. In-Box Gift with Purchase with POS Display.
The slogan for this promotional campaign could be: “Make this world dizzy with this spin bottle stand!” In a more traditional market in SE Asia, we felt that this game really pushed the boat out. Would have been less surprising in USA or Europe. Check out the video to see how it works.
But not only the product is interesting itself, but the whole campaign was very well planned – bravo to the brand managers of Desperados! You can see below how they are using a very bespoke POS display to attract more attention to the giveaway promotion. It showcases stand alone bottles and also the big box containing the game if you buy a few bottles together.
The stand is mainly constructed from wood with full colour print making sure this display will be noticed by everybody who comes into the shop. To top everything off, this POS Display is just at the entrance, but also close to exit counters so you get 2 chances for impulse purchase. We just couldn’t pass this up.
Why we think Desperados did great in this campaign with promotional drinks products?
- Bespoke POS stand. As already mentioned above, this is an excellent example of an in-store display, which certainly attracts attention of the buyers. Bottle-shaped sides, strong advertising of their iconic tequila-flavored beer, and sturdy materials. In other words, great work.
- Custom Packaging. Full-colour printed cardboard box, which fits several beer bottles and the giveaway item itself. Comes with handy plastic strap, so that buyers could carry it home conveniently. Lots of space for promotional message, appealing enough to make customers want to grab it, and adding so much value to the brand!
- Excellent choice of product. Unusual, well-designed, attention-grabbing and entertaining. The Truth or Dare game is very old. In 2018 it is still played very often during parties, events or even in bars. It fits very well to the target audience of Desperados Tequila Flavours beer – the millennials and party-goers.
- High Quality: Audiences are fond of high-quality products because it is a practical move for a business to stand out. Only well-made promo products really add value to the brand. The spin the bottle game by Desperados was made in high quality plastic with a nice branding applied.
Marketing managers usually use cool promotional drinks products to showcase their brand as a giveaway or a corporate gift. Do you need an effective promotional strategy?
In ODM, we can help you achieve the best marketing gift giveaways & promotional item for the alcoholic drinks businesses. So if you like this Spin bottle giveaways contact ODM, to get a quote for this product.
Below are other promotional ideas to make your business to be known in the industry;
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