The Secret is You: 4 Marketing Benefits of Interactive Retail Display

People change along with the times. To keep up with these changes, brands must be innovative and always on the lookout for practices that catch people’s attention like this interactive retail display of Jagermeister, a herbal liquor brand, in Istanbul. Read more about the benefits of this marketing practice!

Interactive Retail Display: Jagermeister’s The Secret Is You

Following the successful, The Secret is Ice Cold promotion wherein consumers can win 1500 prizes consisting of branded mini-fridges, vouchers and promotional glasses, Jagermeister proved it mastered its craft in this The Secret is You promotion.

In an airport in Istanbul, our team spotted this interactive retail display of the brand. People are encouraged to try a free taste of their cold brew, pose in front of the tripod with the drink and choose a background for the image!

The fun doesn’t end there, however, since the image will be put on display in the Ice Kühl Gallery, emailed to customers and printed in a frame for them to bring home and immortalise the travel and experience with Jagermeister.

Find more details about the previous promotion with specially marked bottles, The Secret is Ice Cold, using color-changing ink in the blog below:

4 Marketing Benefits of Interactive Retail Display

1. Boost Foot Traffic

Interactive retail displays are great at pulling crowds of shoppers since they usually raise people’s curiosity. It’s a domino effect since if a group of people tried the promotion, another group of people would be curious about what’s keeping these people in one space.

Furthermore, The Secret Is You is free to try for all. This makes the interactive retail display a lot easier to try and experience for everyone.

2. Brand Experience

In this promotion, the herbal liquor brand managed to be at the centre of the experience since they get to interact with the brand throughout the whole experience. It also opened up opportunities for consumers to bring a branded merchandise as a memento of the experience to their homes.

This brand experience forges a deeper relationship with the consumers which results in better brand recall.

3. Customer Satisfaction

As mentioned above, the promotion is free for everyone and people get a printed copy of their images. It immediately makes people in a better mood and mindset even before they get engaged with the interactive retail display.

The more satisfied the people are, the more they’re likely to come back and turn into loyal customers.

4. Positive Brand Impression

A positive brand impression is a result of a great brand experience that made the customers satisfied.

What it could bring to the table, however, are new customers. People naturally couldn’t stop talking about their own wonderful experiences and the interactive retail display in a unique experience for them, hence, Jagermiester also got brand ambassadors and ground marketing through these customers.

Jagermeister Promotions Through The Years

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Custom Amplifier by Jagermeister in the USA

More interactive retail display examples:

In this promotion, Challenger, a leading IT company used a holographic display to advertise their products and catch people’s attention. for more details, read the blogs below:

Aldi, a supermarket in the UK, partnered with National Lottery for an engaging and interactive lottery display that dares every consumers to shop and test out their luck. Check more here:

Pukka’s spin-the-wheel display in one of the supermarkets we visited in Singapore is both fun and memorable! The brand let consumers spin the wheel pointing to the benefit of the product flavour and once the wheel stops, people will know what flavour features the benefit pointed at.

In this promotion, the mixer brand, Fever Tree, intrigued consumers with the liquor best mixed with their products through buttons people can click! Find out more about this intrigue in the blogs below:

NARS’ interactive retail display allows shoppers to check and decide whether the cosmetics fit their skin tone without having to try the samples themselves! Find out how the cosmetics brand made this happen below:

The ODM Group has already worked with some of the known brands in the drinks industry and you check them all out to get more inspiration by clicking the image below!

Essentially,

Employing an interactive retail display in your brand’s promotion can bring newer customers, forge a deeper connection to your market and keep loyal customers. Jagermeister no doubt enjoyed a high ROI in this promotion that people couldn’t stop talking about.

Fortunately, this success is also possible for your brand! ODM is here to assist, so harness our talent and contact us today!

We’re a promotional product and branded displays company established in 2003. We have our own creative team, Mindsparkz, to work with you closely from product brainstorming up to production. ODM also specialises in the customisation of promotional displays and branded merchandise.

Some of our services are designing and manufacturing promotional items for marketing campaigns like gift with purchase or branded giveaways, promotional displays for corporate and trade show events, and providing sustainable marketing options. Talk to us!

All you need to know about interactive retail displays!

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