Every company that sells products in retails knows it: it is not easy today to improve the visibility of a product in-store. The competition is tough and there is plenty of choices for consumers. Having a strong marketing strategy is important to stand a chance in the game. For example, this beautiful Retail POP display made by the brands Bio-Familia and Smuckers.
The design is simple, yet,because it was dedicated to only two brands, it made the most impact. Bio-Familia and Smukers need not compete for shelf space.
Having a retail POP display is a great way to get more visibility, to attract clients, and to improve sales. It is time to start thinking about getting your custom promotional merchandise and to learn more about POP Displays.
Benefits of a Retail POP Display
– Visibility: Stand out from other products on the shelf. Be creative and print interesting colors on the retail POP display to be even more eye-catching. For example this POS Makeup display by Benefit.
This is truly an engaging one as it resembles their main selling product. Plus, the products are arranged in such a way that customers can pull them out easily. Because it looks exactly like their product on sale, the brand was able to build greater visibility within the store.
– Distinguish the products from the others: An original presentation makes your product look more valuable in the eyes of the customers. The retailers’ free standing displays put their product in the front line even when surrounded by a lot of other similar products. Here’s an example by Grey Goose:
The use of a wagon to sell their products is a great idea. It’s beach-like and gives off a summer vibe- upholding their identity as a must-have holiday-drink.
– Improve Sales: A POS Display helps brands gain massive exposure. Consequently, it drives impulse purchase as the customer is tempted to grab one of your products when they pass by the displays even though he was not planning to buy it in the first place.
What We Learned From Them
The use of a retail POP Display has definitely helped them stand out from the rest. The poster for the brands is also noticeable from a distance and this helps highlight their brand and prime customers to go and grab some of their products on offer. More importantly, the colors used go well together.
However, the display would have been more effective if they created two separate displays for them. Nevertheless, it was helpful for customers because they had put two breakfast items in one spot. So, it saves them multiple trips along store aisles to get fruit spreads and cereals.
Were you inspired by this? Fortunately, the ODM team can help you come up with great and unique retail POP displays for your company. We have product designers who have vast experience in designing POS displays and custom promotional giveaways for business. Contact our team today to learn more about how we can help you grow your business through effective promotional products.
What is POP display?
POP display is a specialized form of sales promotion that is found near, on, or next to a checkout counter.
Why should I go for a POP display?
POP displays are very effective for fast-moving consumer goods. It is a great promotion strategy to attract customers to a certain product. It is a cost-effective way to increase brand awareness and visibility and to push for more promotions.
How can I make my POP display effective?
Your POP display should be well-designed, creative, colourful and eye-catching. This is so that you will be able to capture shoppers' attention.
Looking for more POS display design ideas? Check out our blogs!
See how Nestle maximized their free standing unit displays to grow their market reach and sales in-store. Here, we discuss the advantages of using these displays for your promotions.
Classy and artistic, this CNY POS display by Johnnie Walker is definitely on-of-a-kind. We absolutely love everthing from the materials, to the imagery, as well as colors.
Wine bottle bags are a great way to stimulate sales. How? By offering free gift-wrapping or free bottle bag for every purchase of your wine / liquor drinks, customers might be more willing to spend extra. This is ideal for Holiday promotions as more people are inclined to buy alcoholic drinks during this time of year.