Interactive Holographic Display: 4 Ways to Hook Modern Shoppers!

Interactive holographic display is one of the most successful innovations of modern technology. With that said, more and more businesses from all across industries are taking advantage of it.

For instance, Challenger, an IT retailer in Singapore, uses custom holographic displays for marketing its products.

What is a Holographic Display?

Though seen as futuristic, holography has been around since the 1940s. It was invented by a Hungarian scientist named Denis Gabor.

Holographic display technology provides a two-dimensional or three-dimensional projection, which appears to float in the air. In addition, it helps preserve the original item’s depth, parallax, and other properties.

As years pass by and technology advances, the invention gets better and better.

Challenger’s Interactive Holographic Display

People are visual creatures. They get more excited whenever they see colourful and unique visuals. Likewise, customers nowadays are more attracted to videos rather than images.

Thus, adapting interactive presentations makes an effective strategy to lure them. And obviously, Challenger has this in mind. Being in the IT industry, the brand certainly reaps the benefits of using an interactive holographic display in marketing.

Challenger features some of the popular brands in the IT industry, such as AirPods, iPhone, and Samsung.

Aside from its products, the brand also advertises its ongoing store promotion through its interactive in-store display.

In addition, the holographic display indeed captures the attention of the new generation shoppers.

Furthermore, it provides a realistic and stunning visual experience, encouraging shoppers to check on the products being promoted and get hooked on the ongoing promotion.

For more samples of marketing innovations, Larnaca International Airport in Cyprus utilised a candy bot stall that successfully intrigue every passenger and leave a lasting impression on them. Find out more here:

POS Display Automation: Candy Bot at Cyprus Duty Free PLUS Ideas!

4 Bright Ways to Integrate Holographic Display in Marketing

The interactive holographic display offers versatility, and your imagination is your only limit to how you can integrate it into your business. Here are some marketing ideas to inspire you.

1. Present High-End Products in All Their Glory

Just like what Challenger did, you may also showcase your high-end products in front of your target audience using your custom holographic display.

If you’re offering luxurious products, such as cars, jewellery, or similar, we know you to present them in the best way possible. Likewise, if you’re a car dealer and want to exhibit them in an area with limited space, then using a holographic display is another option you may consider.

Indeed, this technology can make things possible in your marketing.

2. Make Retail Shopping a High-Tech Experience

Holograms can also be employed while advertising in retail to enhance and modernize the shopping experience. Instead of only promoting things online or on posters, you can advertise them in 3D before they are released.

Anyone interested is welcome to approach and play with the object. They may rotate it or change the size and colour with their phone.

3. Present Your Ideas “Live”.

Holographic screens can show recorded and live presentations. For instance, you might use a hologram to promote your concept, product, or anything else live and get a lot of attention. You can even “be present” at the same time in several locations by doing presentations in this manner.

4. Use Holographic Display as Your Presentation Background

This idea is very applicable to businesses doing presentations for their prospective clients. For instance, you can present your concept product without producing an actual sample.

Likewise, it is very useful when introducing your brand at a tradeshow and other big events.

Different Holographic Advertising Display Designs by ODM…

Putting It All Together

Holograms can undoubtedly be used in a wide range of businesses and areas where it’s important to convey technical knowledge in an engaging manner.

But apart from generating attention, interactive holographic displays make it possible to communicate complicated brands or product stories to any bystander in seconds.

With that said, we can all agree that Challenger successfully took advantage of its promotional purposes.

Harness Our Creativity

If you plan to utilise this modern technology for your next marketing, our team is here to assist you! We have almost two decades of proven experience in the sourcing and marketing industry; thus, you can ensure the quality of our products and services.

We have a lot of promotional product ideas that might help you to market your brand. We have a wide range of seasonal promotional products, sports promotional merchandise, branded corporate giveaways, on-pack premiums, and gift with purchase ideas.

If you also need free-standing display units, custom display shelves, or any promotional displays, we at ODM and our designers from Mindsparkz will get you cover! From product brainstorming to designing, and manufacturing, rest assured that we are here along the way.