Advertising in Retail: Entice Customers With Holographic Displays!

Retail advertising is a powerful tool for reaching and engaging consumers inside the competitive retail setting. It can take different forms, including signs and posters placed around the store, coupons handed out, or even videos played at checkout counters. In this blog, let’s look at what advertising in retail looks like with holographic displays!

We recently spotted this innovative POS display during our visit to Coopmart in Vietnam.

Undoubtedly, it instantly caught our attention and compelled us to check what it was all about.

This supermarket advertising display utilises a hologram which projects realistic three-dimensional (3D) images in the air that people can easily view without needing a camera, glasses or other special equipment.

Check out how eye-catching and meaningful in-store advertising ideas can drive brand performance in this blog:

This POS automation our team spotted in an airport in Cyprus similarly catches people’s attention. Check more details about the promotion and how this technology integration benefitted the brand!

How Does Holographic Displays Boost Advertising in Retail?

1. The “Wow” Factor

Holographic displays offer an excellent way to boost advertising in retail.

These displays are designed specifically to show off your company’s product or message without interrupting customers while they browse through merchandise.

The 3D effect that features moving images and objects that people can interact with creates a wow factor, which is one of the most essential things when making your brand stand out from the crowd.

2. Memorable In-Store Advertising

Holographic display technology can be used to create an immersive and interactive experience for customers by creating an atmosphere of excitement around products and brands.

This experience can lead people to want them even more than they would otherwise if they were just looking at static images on display cases or websites.

3. Up-to-Date Solution

Holographic displays provide a fresh and modern advertising solution to help retailers stand out from their competitors.

Compared to other digital advertising solutions, these displays are more convenient, portable, and versatile.

They are great for promoting products and services in retail stores and enhancing other aspects of a store’s branding.

4. Improves Customer Experience 

Holograms are the latest trend in advertising that has been taking the retail industry by storm.

The technology can be used to create interactive experiences with images and text that appear as if they’re floating in mid-air or suspended above the floor.

They help bring a store to life by engaging customers and enhancing their shopping experience.

5. Delivers High-Quality Display Effect 

Holographic displays have some great advantages over traditional screens.

For example, they provide more real estate for a given size of display than any other type of display technology currently available.

This means that you could fit more information on a holographic display without compromising the quality of the image.

In addition to being able to offer more information per square inch, holographic displays are also much brighter than traditional displays.

This makes them perfect for use in environments where bright lighting is necessary to see what’s going on around you or if you have trouble reading normal screens due to poor eyesight or other vision issues.

These displays come in different forms, including projection, laser projection and holography.

Each type has its own advantages and disadvantages but all work together to create an unforgettable experience for everyone involved with the campaign. Check out our holographic advertising displays here:

More Contemporary Retail Advertising Ideas

Go Digital with Electronic Shelf Labels: Made Easy for Non-Techy Retailers

Stand Out from Dull Retail Shelves with a Custom Electronic Display

Shelf Space Marketing: 12 Ways to Maximise Your Retail Shelf Space

Overall,

Holographic displays are a great way to boost your advertising efforts. They create a sense of realism that can be used in stores and on digital screens. This technology is not only innovative, but it also helps increase brand awareness and loyalty among customers.

They are an excellent tool for retailers who wish to promote their products, services, and brands. They also allow businesses to develop more personalized customer experiences for each customer.

Harness Our Creativity!

Our team at ODM is composed of highly experienced professionals who have been in the field for many years. We understand that each business is unique and we want to help you make the best decisions for your own.

We have already worked on various projects with big names in different industries, and we know how to get things done. Our extensive experience in the field of marketing and advertising has helped us develop an exclusive approach to each project we take on.

Together with our superb design team based in Vietnam, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns, advertising needs and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

Check out our work credentials to learn more about our core work.

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