Go Digital with Electronic Shelf Labels: Made Easy for Non-Techy Retailers

Let’s face it, running a business is extremely hard. Especially in this age where technology takes place in most human activity. The market is now dependent digitally. So, retailers are expected to go beyond as well. If you want to create a better shopping experience for customers and take your store’s aesthetics to the next level, you’re in for a treat! Custom electronic displays are a great addition to your retail stores. It’s about time to go digital with electronic shelf labels. Check as we explain to you the benefits of having digital shelf labels and how you can go with the change if you’re a non-techie business owner.

 

What are Electronic Shelf Labels?

An electronic shelf label or ESL is a small device that displays the price and other essential information about a product. As the name suggests, it allows merchandisers and store owners to adjust the pricing through a central control server. So, instead of manually updating price stickers, they can just look through the system and have the price updated, in a matter of seconds. Electronic shelf labels are placed on the front edge of retail shelvings.

The Electronic Shelf Label System is usually made up of three parts: Electronic Shelf Label, Base Station, and Software. Its working principle is through PC(software) control Station by LAN, while the station control price tag by wireless(433MHz).

 

Benefits of Using Electronic Shelf Labels

1. Pricing Accuracy

   What makes a customer unhappy inside a store? When the customer can’t see the pricing of the product. Shelf crawl frequently happens in a store, this could be a missing price tag, or it hasn’t been updated. So what will be the effect of this? Shoppers neither check the item nor buy it. Lucky if they would go in the price checker scanner. It could result to lower sales and leave stores with excess stocks.

2. Synchronization

   Since there is a central control server where you can update the pricing, it will be much easier to keep all your prices in-store the same on all your online platforms. Through the price algorithm, you can easily determine and adjust the prices based on factors such as buying practices and supplier prices. ESLs lets you use the data gathered to match your pricing to the trend to boost sales and ROI.

3. Work Efficiency

   As the price could be changed from time to time, it will be a lot of work to update. When you use an electronic shelf label, you just have to edit it on the central control server, the change will be reflected on the ESLs, on your pricing online, on the mobile app, and across your channels. You don’t have to check each shelf to update it. It saves you time and energy, thus, boosting work productivity.

4. Improved Inventory

   Inventory stockouts are now easier to spot since electronic shelf labels are affixed to the shelf edge. So, it means that you can now replace or make discounts on products before expiry which is beneficial to both customers and you. This also allows merchandisers to check which products are low in supply, thereby streamlining your inventory.

5. Display Advantage

   Show as many details as you want customers can see. Shoppers would highly appreciate it if they don’t have to question you a lot about the specific product. This will save your time and theirs.

 

Made Easy for Non-Techy Retailers

Even if you’re not tech-savvy, you can completely adapt to this change – and you have to. If you dream to be more digitally advanced, using ESLs is a must. It’s time to use less paper and more efficiency. So, don’t be afraid. There are specialized people who will assist and understand your concerns. The time will come that you’ll get used to it and see more benefits moving forward.

Moreover, they are not as difficult to operate as one would think. With the provided software, store owners can update the prices of the products in just one click. Installing them is very easy as well. The best part, you can maximize a very powerful part of your POS display.

 

Conclusion

The old has gone, the new has come. Go beyond your limits. As retailers, do something that will be advantageous in the near future. Indeed, electronic shelf labels can improve your business not just in aesthetics but in overall marketing as well. It might be a bit costly investment for a business, but more benefits will be gained along the way.

So, if you’re looking for an electronic shelf label for your business, ODM got your back. We can help you source and customize the tags to represent your company. ODM-3540 is the product code.

Our team is a sourcing agency that specializes in product sourcing, brand design, and manufacturing. Should you need help with designing and manufacturing point of purchase displays, unique promotional giveaways, eye-catching product packaging, and corporate gifts, then do not hesitate to send us an email. We are here to help you out!

 

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