Corrugated POP Display: 5 Ways to Build Customer Engagement

A corrugated POP display is a popular marketing tool used by businesses to grab customers’ attention and promote their products in the retail setting. This display is made of corrugated cardboard, which is a lightweight and versatile material that can be easily customized to fit the unique needs of each business.

Let’s explore the benefits of using corrugated POP displays, how they can be customized to fit different products and brands, and best practices for creating effective displays that drive sales with this top example from Berocca.

Retailers and brands favor corrugated POP displays because they can customize them to fit the specific product and brand, and they can incorporate features such as branding, product information, and special promotions or discounts.

Corrugated POP displays are available in various forms, including custom standees, counter displays, sidekicks, or floor displays. These displays are cost-effective, easy to produce and set up, and can be recycled after use, making them environmentally friendly.

How to Engage Customers With a Corrugated POP Display?

1. Use Eye-Catching Designs

Grab customers’ attention with eye-catching designs.

Your display should stand out from other products in the store and draw customers towards it.

Use bold colors, creative graphics, and a clear message to convey the benefits of your product.

Berocca’s corrugated POP display shows a large-sized canister with a tablet imitating the actual product, which catches the attention of people in the area.

2. Highlight Product Features and Benefits

Another way is to use the display to highlight the key selling points of your product and explain how it can solve a problem or meet a need.

Berocca’s corrugated POP display prominently displays the key selling points of its immunity-boosting effect and essential vitamins and minerals.

The display also highlights the benefits of Berocca’s key ingredients, including Vitamin C and D, which support energy levels and boosts immunity.

3. Offer Promotions or Discounts

Offering a promotion or discount can also be an effective way to encourage customers to make a purchase.

Customers are often drawn to discounts or special offers, which can make your product more appealing and increase sales.

Moreover, they may feel more loyal to a brand that offers promotions or discounts, especially if they feel they are getting a good deal.

You can use your corrugated display for advertising a limited-time offer or a buy-one-get-one-free deal.

For this corrugated POP display, the offer for customers is to get 3 products for the price of 2.

4. Make It Interactive

Aside from the said strategies, you may also make your POP display interactive.

Customers love interactive displays, and corrugated displays offer plenty of opportunities to create an interactive experience.

You can add QR codes, games, or product samples to your display to make it more engaging.

You can also create a display that encourages customers to touch and interact with your product.

5. Use Storytelling to Connect with Customers

Additionally, customers connect with brands that tell a story, and corrugated displays offer a perfect opportunity.

Determine the key message or story that you want to convey to customers.

This could be a brand story, a product story, or a message that aligns with your values or mission.

Use your display to highlight that story and explain how it can improve the customer’s life.

How to Evaluate Your Corrugated POP Display?

Once your corrugated display is up and running, it’s important to track its performance to ensure that it’s engaging customers and boosting sales. Use data such as foot traffic, sales, and customer feedback to optimize your display over time.

You may find that certain colors, graphics, or messaging resonate better with customers than others. Use this information to make changes and improve your display over time.

More Corrugated POP Display Ideas:

Corrugated POP displays can be designed in various shapes and sizes, making them suitable for a wide range of products. They are eye-catching and can help grab shoppers’ attention as they walk past. This is particularly important in a crowded retail environment where products can easily blend in with the shelves.

Scroll down to see more excellent examples from different brands that have been featured in our online magazine:

Taking the shape of its bottle packaging, this end cap display from Coppa Cocktails is definitely effective in boosting product awareness. Here are some lessons to learn from this creative POP display.

This POP cardboard display takes the form of the Knight Bus from the renowned Harry Potter movie franchise. Take a closer look at the factors that made this corrugated display successful in-store:

When combined with other materials, brands can even produce more unique corrugated displays that stay true to their branding. Here’s how Sky Cola did it with this bespoke retail display unit:

How to wow shoppers with a cost-effective display stand material? Red Bull will guide you with its impressive event car display in-store.

Bringing It All Together,

A corrugated POP display is an effective way to engage customers and boost sales. By creating eye-catching designs, making the display interactive, using storytelling to connect with customers, showcasing your product’s features and benefits, offering promotions or discounts, and using data to optimize your display, you can create a display that engages customers and drives sales.

Whether you are launching a new product or looking to boost sales of an existing one, a corrugated display can be an effective tool in marketing your products. Try it today!

Harness Our Team’s Creativity!

Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional product ideas that suit your branding requirements. Our talented team of in-house product designers, Mindsparkz, can design the perfect branding tool for you.

Whether you’re looking to launch a new product, promote a sale or event, or simply enhance your brand’s presence, our team is here to help. We also offer product brainstorming sessions and a range of POS display designs that can exceed industry norms. Feel free to contact us today to find out more about how we can help your brand with your marketing needs.

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