Corrugated Floor Displays: How Does Gillette Outshine the Competition?

For brands, it is undeniably essential to show off promotional products in the best and most effective place to attract the attention of target audiences. Corrugated floor displays are the most common of all display types and for a good reason. Branding and rolling out their retail activation campaigns has never been easier with this point-of-sale display concept! Here’s a fantastic example from Gillette. 

 

How Does Gillette Outshine the Competition?

Gillette, a renowned American brand of safety razors and other personal care products, including shaving supplies, has leveraged a corrugated floor display in launching its new range of products in a supermarket in-store promotion.

We love how it reflects vibrant brand colour printing that is naturally attention-grabbing in the retail setting. It signals the shoppers right away where this promotion comes from and pulls them closer to see the products on display. 

This display is immediately eye-catching with its bright colours: teal and orange with purple in the background. The brand chose to use these colours because they’re complimentary and the branding colours for its new products.

Pairing these two colours together creates a stark contrast that draws attention to the product. Orange is also an energetic colour that can make people feel excited.

 

Nowadays, a wide range of custom in-store displays are becoming more prominent in the market. Continuous innovations and explorations in the industry are birthing diversity when it comes to product displays.

On the other hand, nothing could beat the unrivalled benefits of cardboard POS displays turning out to be one of the ideal promotional tools in any marketing campaign. Because it comes with an affordable material, it provides brands and businesses ample room for customization.

Furthermore, corrugated cardboard is entirely eco-friendly, which customers and businesses are aiming at these days.

 

Top Advantages of Corrugated Floor Displays

• Cost-Effective

Corrugated retail displays are durable and cost-effective. The cardboard material is easy to cut and assemble, which makes it easy for retail stores or businesses to create their own customized displays. On top of that, it can also be painted to match any colour scheme and can be used for a variety of purposes.

In addition, cardboard retail displays are lightweight, so they are easy to transport and re-create when needed. Cardboard display stands come in many shapes and sizes, which allows them to fit in any retail environment or store location.

 

• Stable and Durable

Corrugated displays are stable and strong. These displays are constructed out of flat sheets of paper that have been folded into multiple layers. The number of layers used determines the strength and durability of the display.

Layers can range from two to eight or even more, depending on how sturdy the display needs to be. The layers are connected by one or more internal posts or cross beams that act as supports for the display’s structure. The crossbeams also help keep the shape intact when bumped or handled roughly during transport.

 

• Versatile

Corrugated cardboard is a great choice if you are looking for a versatile display that can be used in many different applications. Corrugated displays are durable and reliable, making them perfect for any number of business or retail uses.

For instance, businesses can use them to advertise their footprint in tradeshows, festivals, department stores, supermarkets, etc. You can use it to make custom displays such as other kinds of merchandising displays, floor displays, dump bin storage, pallet displays, or even standees. You can easily design your custom branded displays by cutting, reshaping, and glueing them together.

Just like what Gillette did, you can also use complementary colours in your own designs by choosing two hues that “pop” against each other or are opposite each other. If you want to use more than two colours, you can use one as the background while the others create accents around it.

 

Cardboard Floor Displays for Your Business

Corrugated cardboard displays allow customization in shape, size, colour, and style; therefore, it completely depends on how you want your displays to look.

These kinds of floor displays can be spotted everywhere in retail stores, supermarkets, outlets, which hold a diversity of branded promotional products. Amongst various floor displays styles, corrugated cardboard displays are becoming the most priority option for many retails since there are more sufficient storage spaces and are more cost-effective.

 

How to Utilise Them? 

Upselling Method

It is worth considering using the dump bin display and storing your clearance items inside. You can place these dump bins close to the counter so that before heading to payment, they can pick some items quickly.

This is one of the brilliant ways to up-sale. Apart from that, Gillette can advertise those promotional products by adding creative product packaging such as a promotional pouch for an on-pack travel kit set.

 

Advertise Your Products Effectively

Spending marketing budget on newspaper and traditional television ads will cost significantly. You can try using custom point of sale displays to advertise promotional items instead. As consumers pass by a store or an aisle with a big display at the entrance or in easy-catching sight, they are normally persuaded to pick some more items in carts.

There are many more ways to emphasize your marketing impact with the custom display such as adding functional items related to the products as an on-pack gift. Gillette can also consider gifting beard grooming kits for appropriate use with their razors or shave foam bottles.

 

Get More Space!

With a function of corrugated, businesses can utilize some more spaces for related items on the side of the displays. For instance, Gillette can put boxes of razor blades or bottles of shave foam on the two sides of the display. In this way, you can create additional space for your items and you can promote your brands to increase more sales.

 

Take Full Advantage of the Recycling and Reuse Function

Corrugated displays allow businesses to allocate different dimensions based on their needs. It is also easy to adjust and remove the old printing outfit to apply new ones. Thus, you can use the same display seasonally with only one action of changing the printing from the outside.

 

 

This is not the first time we have featured an attention-grabbing display from the brand.

Back in 2015, we are able to spot this unique in-store display. With a particular focus on the number of blades, the in-store display clearly represents the core competencies of Gillette. Comfortable great shaving. 

 

A pioneer in the grooming and cosmetics industry, Gillette keeps improving its products for its male consumers. Its promotional cosmetics bag is definitely a must-have for its loyal patrons.

 

In Conclusion,

Corrugated floor display brings along a huge impact on advertising and branding in the most effective way. Businesses are no longer spend huge budgets on traditional marketing campaigns, still gather strong customer loyalty and more sales. With the function of easy store, easy printing, and easy design, you can create your display style and utilize them seasonally.

 

Why Work With ODM? 

Here at ODM, we are always on the lookout for new and exciting custom display stand ideas that suit your branding requirements. Our talented team of in-house product designers, Mindsparkz, can design the perfect branding tool for you.

We also offer product brainstorming sessions and a range of POS display designs that can exceed the industry norms. Feel free to contact us today to find out more about how we can help your brand with your marketing needs. We would love to hear from you!

 

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Emphasize your brand and bring eco-friendly material to your consumers with custom corrugated cardboard displays.

 

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