Get Your Brand Noticed In Store With Creative Custom Retail POP Display!

If you want to market your merchandise and brand at retail successfully, it’s crucial to showcase them in a way that highlights their uses and benefits. You might have top-rated products, but without an eye-catching display, your merchandise would be nothing. With the rising competition, your brand will easily get lost in the store. This is why a creative custom retail POP display is a must-have for businesses nowadays.

 

Waterdrop’s Custom Retail POP Display

We got the chance to visit France this year, 2021. During our store visits, we came across Waterdrop‘s customized POP display idea. The brand uses this custom corrugated display idea to promote its Microtea product to the store shoppers. Being a brand that produces and manufactures POS display units, we found this display excellent.  Here are the reasons why:

 

• Creative Merchandise Display

If you’re aiming to boost your return on investment (ROI), creative merchandise display is the way to go! The combination of your store shelf display and the way products are exhibited on them have a significant impact on your business sales. Moreover, it creates higher customer engagement towards the brand.

 

With the case of Waterdrop’s merchandise display, the brand needs to make a little improvement on the way their products are presented to the customers. They have to ensure that the store personnel are consistent in organizing their product displays to make them more convenient and more pleasing for shoppers.

 

• Sustainable POP Display

Waterdrop’s in-store display is made from corrugated cardboard, making it safe for the environment. Several studies found out that consumers are becoming more concerned about the environment during the pandemic outbreak. With that said, this is something that brands can take advantage of. Even the packaging used in each product is made from sustainable materials, making it more appealing to eco-conscious buyers.

 

• Product Manual

Making customers familiar with the brand and the product using a manual is another good thing we like about this in-store promotion idea. There’s a mini pouch available in the display where manuals are stored. Though the product seems simple to use, it is still important that customers are aware of how to use it and what are benefits the product can give them.

 

The fact is, not all customers are willing to figure out how a certain product works. Though it seems good for them, they tend to walk away from the product if they don’t find any guide to help them understand the item. If there’s a manual provided, they would more likely avail themselves of the product. That’s how effective and convenient user/ product manuals are.

 

How to Get Your Brand Noticed Using Custom POP Retail Display?

With the rise of online shopping, brands in the brick and mortar business are definitely challenged on how to keep their products on top. Thus, they are trying to push for an impulse purchase. And to make it possible, investing in POP retail displays is a must. Here are some guidelines on how to make buyers notice your brand and product inside a retail store using a custom display.

1. Keep your message clear, short, and succinct.

Apply the “KISS” or “Less is More” concept to your display. Try to be specific in your message. Be Direct. Remember, you only have a few seconds to capture customers’ attention. Take this as an advantage. A display with a lengthy message doesn’t appeal to customers, especially if there’s only limited space available.

The Waterdrop’s display is a perfect example of this. The brand is promoting its product to encourage people to keep hydrated. The message “Drink More Water” on the display is enough to make customers intrigued with the promotion.

 

2. Keep important messages at eye level.

You don’t have to be a designer to understand why key messages should be placed in a space where customers can easily see them. Proper message placement gives is a practical way to engage with customers. The display header is indeed an ideal space for them. For instance, you offer your products at a discounted price, your customers need to be aware of your promotion. Moreover, other less important messages can be placed on the lower part of the display.

 

3. Choose the right size of the display.

Certain displays are appropriate to use for specific products. If your items are small, would you place them on big displays? If your products are bulky ones, would you display them on corrugated and small shelves? Definitely not! Doing so would create inconvenience for your brands and to your customers as well.

With that being said, consider visiting the store where you are going to display your product to avoid using the wrong retail shelving. Also, make sure to consider the products to be stored on the shelf before deciding what size and material you need.

 

4. Make it accessible.

Before designing your custom retail POP display, make sure to ask yourself this question: “Is it easy for customers to access the display?” And when talking about accessibility, it is more than just the location or the placement of the product stand. Though it also matters, you should also consider the types of consumers you have.

For instance, a person with a disability needs your product, but cannot access the product since your retail display is extremely high for them. Therefore, you have to make sure the placement and the size of your displays would be accessible for all. Doing so would both benefit your customers and your brand.

 

If you are wondering what types of POP displays we have and which one is right for you, make sure to check out this article we’ve written before:

 

Final Thoughts

Retail POP displays are proven to be an effective way to encourage impulse purchases and generate sales for brands. Over the years, businesses learn to customize their displays present inside the store to make them even more effective. Furthermore, the rising online and physical competition in the market, give them the reason to become more creative and innovative. So, if you’re planning to leverage your marketing in the years to come, investing in customer retail POP displays should be taken into consideration.

 

How Can ODM Help?

Are you looking for a team to design and manufacture your store promotional displays? Look no further! The ODM Group is a pioneer manufacturer of high-quality POS display units in Asia. We have a team of experienced product designers to ensure that we meet our clients’ needs and expectations.

Aside from creating promotional displays, we also produce custom promotional giveaways and gift with purchase merchandise. We also curate brand packaging designs and manufacture seasonal promotional products.

If you want to learn more about our services, feel free to get in touch with our team today! We are happy to help you bring your ideas to life!

 

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