Striking Metal POP Display: How Skol Captured Shoppers' Interest?

A point-of-purchase (POP) display is made to showcase a product from the generic retail shelves and is meant to elevate the brand in customers’ minds. And Skol Beer managed this excellently with their metal POP display!

In this blog, we’ll look at this beer brand retail display idea and what made the design win shoppers’ attention. Moreover, we’ll talk about the benefits of metal display and what other metal options you have for your custom POP display!

Designed to Shine: Skol’s Metal POP Display

On one of our trips to Bolivia, our team spotted this metal POP display from Skol in a local store.

Skol is a beer brand that originated in Scotland and became one of the world’s most popular and top-selling beer brands. Unlike its rich history, the beer is light to drink, which makes it an easy choice for consumers.

Golden is one of Skol’s beer ranges marketed for its subtle sweetness and mild hop flavour.

It’s also the product the metal POP display showcased greatly in the store. Let’s dive deeper into why the beer and the display enticed people below!

Why Does This Metal POP Display Stand Out For Customers?

1. Bright Branding Colours

If anyone looks at the product display stand closely, they’ll realize that the colours of the beer bottle reflect the colours chosen for the metal POP display. Indeed, its overall appearance gives a cohesive brand image of the beer in consumers’ minds.

However, it doesn’t end there because compared to the colours of the beer product itself, the colours of the metal POP display are more vibrant. This worked so well for Skol since the combination managed to strike the perfect balance of brightness while still being complementary and pleasant to look at.

2. Sustainable Appeal

Right from the get-go, customers can instantly tell that this creative POP display is made of metal. And as we all know, metal is a sustainable material for manufacturing product displays.

Likewise, metal is a highly recycled permanent material that saves raw materials, energy consumption and CO2 emissions. Therefore, this display idea immediately appeals to most eco-conscious shoppers.

3. Striking Design

Aside from the vibrant colours that anyone will surely spot even from afar, the metal POP display is also arranged strikingly. Resembling miniature shipping containers, the Skol Metal Display beckons with a unique design that sparks curiosity and invites onlookers to explore further.

Four containers are neatly stacked on each other, so customers will be able to have a glimpse of the side with the icons.

Speaking of designs, the icons on the side of containers all convey a straightforward message to shoppers: to share the beer that is best enjoyed cold with music and good company.

4. Strategic Visibility

This advantage that the beer brand enjoyed is based on the material of the POP display they chose, which is metal. This material is inherently durable so that it can be used in stores or outdoors and will still deliver for a long time.

Moreover, since brands have little to no influence on where their custom POP displays will be placed, the robust nature of the material enabled Skol to be striking for shoppers whether or not it is put in a high foot traffic area.

Advantages of Metal POP Displays in Retail Marketing

Using metal POP displays in promoting products in retail offers several benefits. Let’s unravel the perks of incorporating metal POP displays into your marketing arsenal.

1. Durability and Longevity

When it comes to displaying products in high-traffic retail environments, durability is paramount. Metal POP displays, like the Skol Metal Display, are built to withstand the rigours of daily interactions.

Unlike their cardboard counterparts that can easily succumb to wear and tear, metal displays offer exceptional longevity, ensuring your investment goes the distance.

2. Visual Appeal and Modernity

In the age of visual dominance, aesthetics play a pivotal role in capturing consumer attention. The sleek metallic finish of displays add an instant touch of sophistication and modernity.

The inherent reflective properties of metal create a visually dynamic effect, turning ordinary product showcases into captivating visual experiences.

3. Enhanced Brand Image and Perception

Metal displays can elevate your brand’s image to new heights. The robust and premium nature of metal inherently communicates a message of quality and attention to detail.

Consumers are drawn to displays that exude sophistication, and metal achieves just that, making your brand more memorable and desirable in the minds of potential customers.

4. Sustainability and Eco-Friendliness

As sustainability becomes an integral aspect of consumer decision-making, brands are seeking environmentally friendly solutions. Metal POP displays align with this ethos.

Not only are they long-lasting, reducing the need for frequent replacements, but they are also highly recyclable, making them a sustainable choice for brands aiming to reduce their ecological footprint.

5. Versatility in Design and Placement

The adaptability of metal displays knows no bounds. From minimalist to intricate designs, metal can be moulded and shaped to match your branding vision.

Furthermore, metal POP displays seamlessly integrate into various retail settings, ensuring your products shine regardless of the environment.

Metal Options You Can Use For Your POP Display

The design of the promotional display is just as important as the material used which can make or break the marketing campaign, and there are a lot of available metals for you to choose from. For that reason, we’re listing the most commonly used ones to get you started!

Stainless Steel

This metal type is popular for its sleek and contemporary aesthetics. It is also a versatile choice that effortlessly complements diverse retail environments.

This material’s remarkable resistance to corrosion and enduring durability make it an ideal selection for crafting POP displays that uphold their polished appearance over extended periods.

Aluminium

Aluminium metal is lightweight so you can easily transport and set them up in retail stores. They’re also extremely resilient like other metal types.

Its innate ability to fend off rust and corrosion renders it a practical option for both indoor and outdoor displays which your brand can leverage for greater market exposure.

Copper

If you’re looking for a metal that can lend itself to intricate design details, then copper is your best option. This naturally reddish-brown metal is extremely malleable.

In addition to that, copper is also a corrosion-resistant metal which ensures your brand that the promotional display will be able to expose your brand and your products for a long time.

Powder Coated Metal

While powder-coated metals lend themselves to a great variety of colours for branding, they also require meticulous handling for production that you might want to inquire about right away so make sure your POP display will be done in time

Beyond enhancing the visual look of the custom display, the powder coating finish also adds a layer of protection against wear and tear, ensuring the longevity of your display’s appeal.

Find more metal POP displays from other brands here:

Heineken ensured they would be able to use the promotional display for as long as possible and to present a neat impression to its consumers. Find more details about the POP display here:

4 Things You Need to Know For POP Display Marketing that Works

Gillette‘s POS display is designed after the brand’s product which is a shaving razor with a unique tube that holds products all in one place, inviting customers to check out more!

Metal POS Display – Gillette Cuts Through the Competition

Both metal and cardboard are ideal materials for manufacturing free-standing displays with their own advantages and disadvantages. Know more about them here:

Designing Free-Standing Displays – Corrugated Cardboard Vs Metal

Take a closer look at this point-of-sale display we found in a store which is constructed with two popular materials: wood and metal. Check out more details in the blog below!

Top 5 Things to Consider When Choosing Your Metal Retail Display

Ocean Spray’s branded POP display is made of metal and looks more practical and well-built than other fixtures placed near its display! See more about the metal display rack below!

Retail Marketing Strategy: The Pros and Cons of Using Metal Display Rack

The drinks industry is a competitive industry with brands looking for fresh ideas that will capture the market’s eyes. The ODM Group has worked with some of the trusted brands and you can check them all out for more marketing campaign inspiration! Just tap the image below!

Metal POP Display FAQs

All you need to know about metal POP displays!

Can metal POP displays be customized?

Yes, metal POP displays can be customized in terms of size, shape, colour, branding, and design. This flexibility allows brands to create displays that align with their unique identity cohesive and distinctive branding.

Are metal POP displays suitable for outdoor use?

Yes, many metal types are resistant to rust and corrosion, making them suitable for outdoor settings like stainless steel or aluminium. However, it's important to choose the right metal and finishing to ensure longevity.

Are metal POP displays heavy and difficult to move?

The weight of a metal POP display depends on the metal used. While some metals like steel can be heavy, others like aluminium are lightweight yet durable, making them easier to handle.

What industries benefit from using metal POP displays?

Metal POP displays are versatile and can be used in a wide range of industries, including retail, cosmetics, electronics, food and beverage, and more.

Essentially,

Skol’s custom metal POP display entranced people to check out the brand through its vibrant design, sustainable appeal and striking arrangement. It is made and designed to catch people’s attention regardless of its position in stores. And that’s a great indicator of a successful promotional display.

Don’t worry because it is also possible for your brand! Don’t hesitate to contact and work with ODM to maximise every marketing opportunity for your products and services! We’re a promotional product company with our own creative team, Mindsparkz, who can work with you from display and product brainstorming up to production!

To get more details about the services we offer, we listed them all for you below!