Retail Marketing Strategy: The Pros and Cons of Using Metal Display Rack

Retail stores are an interior space filled with tons of marketing efforts. From F&B to cosmetics industries, all kinds of promotional activities are everywhere. One way that successful retail businesses do in-store marketing is through using custom retail fixtures. Store displays range from the metal display rack, corrugated floor display, wooden store display, and acrylic POP display.

In France, we’ve got to see Ocean Spray’s branded POP display made of metal. Ocean Spray’s looked more practical and well-built than other fixtures placed near its display.

 

Ocean Spray is a farmer-owned cooperative founded in 1930 on the principle that we are stronger when working together. Today, Ocean Spray consists of 700 small family farms, with an average size of 18 acres per farm, which have helped preserve the farmer family’s way of life for generations.

Ocean Spray is committed to the power of good — creating good, nutritious food that directly impacts the health of people and the planet.

 

Pros and Cons of Using Metal Display Rack

Every marketing has several advantages and disadvantages. It is crucial for businesses to understand all of them in order to make smart decisions while planning. When it comes to metal displays, we will highlight some considerations when using metal as a core material.

Let’s begin with the pros and cons of using a metal display in retail marketing.

Pros

• Strong and Durable

Metal is known for its strength and durability. Compared with other materials, it is more weather and corrosion-resistant. It is why it is ideal in making a retail display. A display made out of metal is likely to go out of style before they fail structurally. Furthermore, a metal display rack ensures that products are safe from damage because of its sturdy construction.

 

An in-store retail display made out of metal has a longer lifespan compared with our display units you can see in the market. Its durability makes it a perfect permanent display, as well.

*Note: With metal displays, it’s important to use the proper gauge or thickness. Too light metal will compromise strength, while too heavy metal will make you spend more than you should for materials and shipping.

 

• Versatile

Metal creates a lot of types of displays. It can be cut, welded, bent, curved, punched, laser-cut, and powder coated to make various parts and display components. These processes are impossible with other materials; thus, metal is a top choice when it comes to material versatility.

 

A metal display can adapt well to fit existing store fixtures and other materials, including wood and plastic, and work with various changeable graphic options.

 

• Customisable

All retail displays can be custom-engineered; however, metal is one of the most impressive materials for displays. It can be customised to meet product demands, from light-weight to heavy-duty, from pre-assembled to knock-down.

 

Metal POS display comes in comprehensive options. It can be hung, placed on flat or sloped shelves, stacked in gravity feed configurations, or displayed in other positions.

In addition, they can be customised with company logos, details and graphics, making this display an excellent brand representative inside a retail store.

*Note: To better understand what “knock-down” means,  think of ready-to-assemble furniture. It is packaged with all the necessary parts and components in a single container, and the end-user assembles it before use.

 

• Recyclable

One of the good things about the metal display rack is that it can be recycled, melted, and reformed to reduce its environmental impact. After serving its purpose inside the retail stores, it can be reproduced as other valuable products.

 

Cons

• Portability

Unlike displays made from corrugated or acrylic, which is easy to transfer from one place to another, a metal display rack is inconvenient to move.

 

Moreover, the delivery cost may be high if it is not disassembled. Thus, it is very important to choose your desired metal display gauge.

*Tip: Designing your metal display with wheels will quickly help you move it inside the retail store. 

• Longer lead time

Compared with other retail display designs, POS displays made of metal takes a longer lead time. The production time may cost longer as its craftsmanship is more complex.

*Tip: When planning to use a metal display rack for a specific promotion, talk to your manufacturer ahead of time to ensure that it is ready before the deadline. 

 

Let’s look at some examples of the most common applications for metal in in-store displays.

1. Metal Tube

Metal tubing is also used extensively in creating in-store displays. It is often used for display frames. It is generally available in round, square or rectangular shapes. Moreover, it comes in different wall thicknesses depending on the strength required.

A metal tube can easily be welded or screwed together. It can also be slotted to adjust the display components easily.

 

2. Wire

A wire is the most affordable type of metal used in POP/POS displays. It comes in various standard thicknesses or gauges and can be readily welded by humans or machines.

Wire metal is commonly used to make shelves, baskets, counter displays, dump bins and floor displays. Wire display systems are the simplest, most cost-effective way to store and display your merchandise. They’re ideal for products that need to be arranged and rotated regularly.

Here’s an example of a custom wire display rack we featured before:

 

3. Sheet Metal

Sheet metal is a higher value-added type of metal than wire or tubing and is, therefore, more expensive. It has the same features as the previous metal display ideas. Sheet metal is also easy to bend, curve, punch, drill and stamp.

Consequently, perforated sheet metal can create a visually exciting look while also making the material a bit lighter. A unique and robust sheet metal display racks are not just tough in terms of quality. Still, they are also very appealing aesthetically and spacious enough to display plenty of items in one single place.

 

Take a look at these other metal display rack ideas:

Here’s a fantastic example of a wire display shelf from Côte d’Azur. The custom display rack is located at the end cap, making it unmissable. The versatility of this fixture is one of its greatest assets.

 

We found this metal retail display bin in Rewe. The body of the bin is made from acrylic and metal, making it sturdy and hardwearing.

 

These metal Hangsell displays were found at a local convenience store in Vietnam. Check out each display below.

 

In Conclusion

Your in-store displays have a significant influence on consumers buying decisions. Having said that, you have to be wise in choosing the kind of display ideas you’ll use for your retail marketing campaigns. Always go for the one that will provide you with long-term benefits, like a metal display rack.

 

Who is ODM?

ODM Group has been producing POS display units since 2003. Using different ideas, technologies and materials, we continually develop smart solutions. We also have a team of experienced designers from Mindsparkz who help us design and provide for our clients’ needs.

We manufacture display ideas such as wooden POS displays, POS video displays, LED Promotional displays, beverage displays, and cosmetic retail displays.

Aside from these, we also produce custom promotional giveaways, gift with purchase merchandise, and seasonal promotional products.

If you need any of these services, feel free to connect with our team! Let’s help you achieve your marketing goals!

 

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