Why Retailers Should Get Retail Display Bin for Shopping Baskets?

Point-of-sale displays are undeniably one of the most practical and helpful sales promotion tools for retailers. They come in different forms, materials and sizes, benefiting all promotions. But how can retailers use them for providing a more convenient and comfortable shopping experience for their customers? Here’s an excellent example from REWE and its retail display bin.

Retail Display Bin

Customers with different purposes enter a store all the time. Some of them already have a list on their hands, while some just suddenly think of buying goods on their way home. They will either get a basket before shopping or dismiss the idea as they might not need it.

Nevertheless, it will be good to make your shopping baskets accessible in all areas of your retail store. This retail display bin from REWE is a dump bin reimagined. Instead of putting convenience goods on display, the supermarket chain utilised it to offer shopping baskets to customers.

Retail Display Bin

We didn’t have the chance to see the display bin full of baskets, but it allowed us to look closer at its structure. The body of the bin is made from acrylic and metal, making it sturdy and hardwearing. It comes with a printed insert that reflects REWE’s branding and short message for shoppers.

What are the Advantages?

Providing Convenience to Shoppers

First and foremost, the top advantage we see in this retail display bin is the convenience it provides for shoppers. As consumers, we cannot say when we will need a shopping basket. There are times that we will just catch ourselves full of items, struggling to keep them in our arms and hope that we will make it to the cashier without any of them falling.

Therefore, this simple in-store display will be convenient for shoppers, especially in this kind of situation. As the words in the retail display bin says, “If it becomes more, please take a basket here.”

Encourage Customers to Buy More

Once they have their shopping basket, customers will find more space to fill in. We love how this display bin reduces or eliminates a barrier for customers in making a purchasing decision. This can encourage them to look around the store and buy more products. Consequently, it will create more impulse purchases, an essential factor that drives retail sales.

Retail Display Bin

Substitute for Retail Staff

Some retail chains disperse their staff around the store to offer shopping baskets to shoppers. On the other hand, this might not be ideal, especially during this challenging time where we are avoiding close contact due to the pandemic. Therefore, this in-store display idea is an excellent substitute for retail staff offering shopping baskets around your store.

Offers More Advertising Space

Without the printed space on it, this retail display bin can be plain and boring. This might not appear like trouble at all, but if you like to maximise all the space inside your store for POS advertising, then you should be concerned. If done right, utilising this type of display bin can offer more advertising space not just for your retail store but also for your partnered brands.

In Conclusion,

This retail display bin can open more opportunities for brands and businesses to increase awareness and build their brand image. Making this display bin branded with their name or logo will undoubtedly produce high recall among their target audiences. On top of that, it also establishes a positive connection as it links to providing them convenience through shopping baskets.

Contact ODM today!

Are you interested in getting a retail display bin for your next in-store promotion? Would you love to know more about turning this type of POS display the right fit for your brand? Contact the ODM team today!

While most of our projects involve high-quality marketing gifts and custom promotional giveaways, we can also help with simple yet effective in-store advertising ideas. Together with our design team, Mindsparkz, we can design and create an advertising tool suitable for your promotional needs.

We also provide brainstorming services for the best marketing strategies that fit just right in any business! We would be glad to assist you with all things promotional!