A POS display is a great in-store display idea that focuses on increasing sales of products while promoting the brand. Point-of-sale displays are often associated with custom POP Displays. Both encourage customers to buy the product. Specifically, POS displays are really effective for small items such as inhalers, candies, chocolates, etc.
This In-Store Display Idea by Vicks Will Inspire You to Customize Yours Now!
In-store display idea: POS display vs POP display
A lot of people use these terms interchangeably. Yes, they’re both there to boost marketing and increase sales but there’s a thin line between these two.
- Point-of-Sale Display – POS displays are conveniently located near the cashier. Therefore, they promote products where purchases are taking place. These are great for driving impulse purchase. Want to create your first POS display? Check out some pointers below.
- Point-of-Purchase Display – If POS displays dominate the area near the checkout, then POP displays are there to influence the customers’ decision in purchasing an item.
Nevertheless, these displays are one of the most effective marketing campaigns. A lot of brands use this kind of marketing style. If it’s effective for them, then it might be good for your brand.
How Vicks in-store display idea increased their sales?
This is not just for Vicks but a good POS display could potentially increase the product sales of your brand. POS displays are one of the best investments for your marketing budget. A lot of studies prove that great display setups in locations with high traffic supermarkets show a significant increase in sales than those brands who don’t use creative in-store displays.
This In-Store Display Idea by Vicks Will Inspire You to Customize Yours Now!
Either POS or POP display may propel your brand to success. Overall, this promotional strategy should be included in your long list of successful marketing ideas.
If you would like to know other great in-store display ideas, feel free to contact the ODM team anytime.
Check out other POS Displays:
This creative hanging POS display from Mentos will make you want to buy the whole set!
Check out this classy display from Evian
Lastly, a great POS display idea with tangible benefits.
