In-store display; a phrase that surely pricks up the ears of marketeers, this one by Guinness is certainly being creative in marketing efforts. Part of their marketing campaign this adds profound benefits to the attempts to increase sales through display advertising. The creative design offers a unique stand to make sure products are shown proudly on the in-store display. Consistency is achieved through this stand, proudly in line with the rest of Guinness’ marketing and advertising.
This in-store display by Guinness will certainly achieve effective pull marketing. The display stands out among the crowd of beer for sale. This will no doubt increase sales through not only impulse buying, but also through brand exposure.
Increased perceived value is also achieved with consistency in branding among in store displays. Guinness does this effectively and your business can to by utilizing a creative in-store display.
The benefits to your business with a creative in-store display
- Impulse buying potential
- Custom creative marketing
- Brand awareness and exposure
- Pull Marketing
- Competitive edge in store
Increased sales will surely be achieved through an effective in-store display, this is because via pull marketing in the store impulse buying potential increases due to the exposure of your brand. Brand awareness is achieved because of this, giving a competitive advantage in the store over your competitors. This can be seen in the case of Guinness where there display rises high and above (figuratively and literally) all those around it.
Although this is the case of a huge business like guinness, the same logic can be applied to a business of any size. ODM have experience in creating displays for businesses, successfully impacting their business. The effect of an in-store display is important for those big and small.
You can learn more about the effect of promotional opportunities at our blog, where you can also find similar scenarios:
- Back to school in-store display by BIC
- In Store Display: Candy Displays
- Branded In Store Display in Danish Supermarket