How Does Your Advertising Stand Display Boost Brand Image?

The most crucial element in brand marketing is to communicate your brand to your target audiences effectively. Having a strong branding strategy helps you beat the competition, increase brand awareness and build customer loyalty. The investment needs to be done at the right place and at the right time. Here’s when leveraging point-of-sale displays such as an advertising stand display comes in!

An advertising stand display is primarily used in the retail environment to promote brand products and send messages to consumers. Shops, and supermarkets are very keen on adapting this kind of marketing communication to connect with consumers.

Take a look at this fantastic example of a wooden advertising stand display we spotted in a local petrol gas station.

 

This bespoke display advertises healthy snacks from a brand. We love how the natural wood material highlights the “ecological” side of the product line and the brand’s commitment to offering healthy yet tasty snacks to its target audiences.

 

Here’s the translated text on the board:

Dear Guests,

We are presenting our collection of natural, herbal-based products for healthy snacking on the road and at home.

“Only fresh and healthy food can make a person understand the truth” – Pythagoras

 

The Top Benefits of Advertising Stand Displays

In today’s market, it is not enough just to have a good product or service; it is also imperative to emphasise your brand in the market so that people can easily identify who you are and what you do.

When it comes to advertising, you need to take every step carefully because it can either make or break your business. Here are the top benefits of utilising advertising stand display and how it boosts your brand image.

1. Highlight Your Brand’s Image

One of the best things about advertising stands is that they can be designed and customised in a way that showcases your company’s image.

When you choose a design that reflects what your brand stands for, it’s easier to connect with your target audience and get them interested in what you have to offer. Advertising stands are also a good way to promote your name, logo or highlight new products or services you have launched.

 

2. Provides Visual Impact

Retail advertising stands are designed to offer high impact in retail store environments. This is because they present your branding and messaging in such a way that it cannot be ignored. The physical presence of the display itself and its placement in the store highlight your products and generate visibility, which attracts attention. The bright colours and bold graphics on display capture attention and keep it focused on your brand.

 

3. Targeted Promotion

When you choose an advertising stand display that works well with your overall marketing strategy, it lets you create an impactful message that connects well with your target audience. It helps you reach out to customers who are looking for products and services like yours and enhances their experience of browsing through your store or visiting your website.

Consequently, this makes it easier to connect with potential customers on a personal level and boost sales by providing them with relevant information about what they want.

 

4. Generates an Inviting Atmosphere for Customers

Advertising stand displays create a sense of urgency for customers. They encourage people to gravitate toward certain products instead of just walking by them. This is great for your company because people will have a positive first impression of your product before even picking it up or reading about it. It makes them curious about what the product has to offer and creates excitement about their potential purchase.

 

5. Communicates Your Message

The components of an advertising stand display should communicate your message loud and clear. Importantly, these components should provide consistency concerning other branded elements associated with your business.

The display uses text, graphics, images and colours to communicate product benefits in an attractive format that’s easy for consumers to understand. Everything about the display should support positive feelings about your brand among consumers who interact with it.

 

In order to get the most out of your advertising stand display, you need to pay attention to the following aspects:

Location: Where you place an advertising stand display matters quite a lot. It must be placed at a place where there is high foot traffic. This will ensure that more people will notice it, and you can be sure that your product will gain higher visibility.

Design: The design of your advertising stand display matters quite a lot. If it is well designed, it will attract many more customers than if it was designed poorly. Make sure that your design goes along with the company style of your products and services so that people can relate to them easily.

Material: The material used in an advertising stand display matters quite a lot as well. You need to make sure that it is sturdy enough to withstand wind and rain; otherwise, it might get damaged easily, resulting in a reduced brand image for your company.

 

Beside the advertising stand display, we can also notice the custom branded fridges for ice cream products. What’s incredible about them is how you can use them for advertisement as well as storage.

Check out related case studies here:

 

In Conclusion,

When you want to make a significant impact on your potential customers, it is essential to invest in the right kinds of marketing materials. When people come into the store, for instance, and see that you have some great promotional or informational display stands, they are going to be much more likely to stop and check out what you have to offer.

That is why it is so important to take advantage of this kind of marketing strategy as much as possible when you are trying to increase your brand awareness.

 

Contact Us Today!

With the massive benefits that an advertising stand display can bring along, what are you waiting for? Feel free to contact The ODM Group today. Together with our POS design agency, Mindsparkz, we will help you create an in-store advertising solution that suits your brand.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet practical and bespoke such as this advertising stand display. Our team also specialises in product sourcing and curating promotional giveaways and manufacturing superb POS displays for the retail sector.

 

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Мы заметили этот рекламный стенд на местной заправочной станции.

Дорогие гости, предлагаем Вашему вниманию ассортимент Фито товаров для здорового и вкусного перекуса не только в дороге, но и дома.

«Только живая свежая пища

может сделать

человека

способным воспринимать и понимать истину»

с. Пифагор