Custom Mini Fridges: 5 Ideas for Running A Cool In-Store Promo!

Custom mini fridges are not just effective devices to store food and beverages but also great tools for promoting them. Eye-catching fridge branding is a great way to further maximize the impact of your brand inside retail or along the street.

Custom Mini Fridges

And talking about fridges, we found these mini fridges with logo by Coca-cola, Yakult, and Ben&Jerry’s. These remind us of our own promotional fridges that our clients used in marketing. (We will show you some examples as we move forward.)

What’s With These Mini Fridges?

Custom Mini Fridges
  • They have a compact design.

Set up on one side of the store; staff can still move inside the store freely.

Compared with larger ref designs that consume too much space, these custom mini fridges allow the business to maximise every space in their store.

  • They replicate the brands’ identities perfectly.

The custom design of these mini fridges with logo makes them even more eye-catching.

Each one is customised with the brand’s logo, thus helping them promote their products and further increase brand visibility.

  • They serve their purpose excellently.

Though small in size, the fridges indeed still serve their purpose excellently.

They store products effectively and allow the customers to see all the drinks through the clear glass without opening the door and quickly make their decision.

5 Ideas for a Cool Beverage Promotion

Custom mini fridges for promoting beverages or cooled products are a well-known brand visibility enhancer, but without effective branding and customization, they often go unnoticed.

So, we gather practical and effective ideas you might apply in running cool beverage marketing using custom mini fridges.

Custom Mini Fridges

1. Be creative in adding your logo.

Most businesses print their logo on their fridges. So, how about breaking the norm and making yours more creative?

Instead of simply printing your logo, you may consider carving it on your mini fridge. Designing your logo differently can help you set your brand apart from the others.

Heineken’s branded fridge is the inspiration for this cool idea. 

2. Don’t forget the fridge handle.

Most fridge handles only come with a metal bar or just a flat one. So, how about making your custom mini fridge handle unique?

Instead of having a plain one, how about adding a fun and quirky design to it? For instance, you can use a mini can or bottle as its handle as its custom door handle.

Here’s an inspiration you can adopt for your mini fridge. 

3. Play with the lights.

Most refrigerator’s lights are white. But if you want yours really stand out, you may opt for coloured fridge lights.

This idea is very applicable to businesses such as bars or restos. It does not just make your brand more visible but also helps light up the ambience in your place.

4. Run special offers using your custom mini fridges.

Not just a simple storage, you can also utilise your fridge in running special offers. You can do it by maximising its front area.

You can print custom fridge stickers to promote your special offer and stick them on the door. However, you have to ensure that your product inside is still visible. Likewise, you have to consider your fridge size before printing your stickers.

Here’s our recent case study of V Energy for your reference.

5. Use custom fridges as POS displays.

Maximising the promotional potential of custom design fridges can bring your brand to new heights. Small but indeed incredible mini fridges are perfect ideas to showcase your products and brand indoors and outdoors.

So, aside from using them in storing your beverages, you can fully customise them to use as your promotional displays, which can be present on your store premises or giveaway to your clients.

See how Coca-cola and Red Bull used this mini fridge as the brand’s POS display unit. 

Here’s a glimpse of how other brands use mini fridges in marketing…

Cool Mini Fridge Designs to Choose From!

Are you looking for innovative and branded mini fridge ideas for your business? Search no more because we got have what you need!

Looking for more creative and innovative ideas to level up your next beverage marketing? These custom-shaped fridge handles are what you’re looking for!

Final Thoughts

The beverage industry is absolutely one of the fastest-growing industries in the world. Thus, you have to expect that the completion of this business may increase tremendously.

With that said, it is very crucial to always come up with creative and practical promotional product ideas. And we at the ODM Group are here to assist beverage businesses with this agenda. We have been in the promotional and marketing industry since 2003 and have witnessed how marketing over the past years has evolved.

We are here to provide local and international companies with marketing tools and ideas that suit their brands and budget. From mini fridges,  bottle glorifiers, branded drinking glasses, custom drink coasters, branded coolers, promotional win gifts, and custom beer flight glasses to beverage display stands, we have everything for you!

Feel free to contact our team to inquire about our products and services and get your detailed quote right away!

2023-11-06T12:26:04+08:00

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