Free Display Case: Effectively Display Your Merchandise

A free-standing display case plays a significant role for businesses. You can spot this kind of display everywhere; inside malls, retail stores, souvenir shops, and restaurants. It is a powerful tool for brands to show off their products to the market.

We’ve recently come across The Hangar’s glass merchandise display. The restaurant uses the unit to showcase and sell custom souvenir ideas to locals and international tourists.

The Hangar offers a wide range of beer and quick comfort food at Dubai International Airport – Terminal 3. Passengers can slow down, rest or refuel, and gear up for their next flight with the restaurant’s fantastic menus.

What About The Hangar Display?

The Hangar’s free-standing display case is made of glass, while the top and the bottom part use sturdy wood.

It showcases the brand’s promotional products, including its custom hats, lanyards, pins, branded keychains, bottle openers and whiskey stone sets.

The free-standing display unit is located along the aisle, allowing customers to view it easily.

However, we find its placement disturbing as it may block customers from passing and may possibly cause accidents.

How to Improve the Display?

For the restaurant to maximise its display, they may place the unit near the counter.

Remember, in any retail store or shop, the counter is always the best area to install POS displays since this is where customers make transactions.

A minimalist approach is indeed a good thing to consider in designing a custom merchandise display.

But for The Hangar, we find it better if they accentuate it with LED lights to make it more appealing.

5 Ways to Showcase Your Merchandise Effectively

Arguably, a retail glass display gives businesses better opportunities to show off and sell their products. Such a free-standing display case has a sleek design, is versatile and is easy to maintain. Thus, no wonder why it is a must-have for restaurants, jewellery, cosmetics and many retail businesses.

With that said, how can you get the most out of this display and trade your merchandise? Here are 5 effective ways how to do it.

1. DECIDE your design.

With so many designs to choose from, deciding which glass case to use would be challenging. But knowing what free-standing display case suits your products can help you determine more efficiently.

Likewise, considering where you will place the unit is also crucial. So, before installing them, decide which design matches your merchandise and store.

2. DO NOT overstuff.

We know you want your customers to see all of your amazing products. But you need to keep in mind that it wouldn’t help. Instead of displaying all of your stuff, choose the particular merchandise you want to promote and place them in front. Never fill each space, as it may overwhelm shoppers.

3. CUSTOMISE your display.

There are free-standing display case designs that are already available in the market. But the problem with those units is that you cannot easily modify them based on your needs. Thus, it is still advisable to contact a manufacturer to customise your own display that will best represent your brand.

4. PLAY with lighting.

Using the proper lighting to highlight products is a proven way to make your merchandise more eye-catching. But it is also important not to make your display case too busy with the lighting as it may distract customers rather than attract them.

Try to play and experiment with the lighting formation and colours to see what’s best.

5. FIND your location.

Strategically placing your display inside your store is the key to getting your customer’s attention. As mentioned, near the checkout counter is the ideal place to install your displays, whether a glass or cardboard free-standing display case.

And as people may spend longer time in lobbies and reception areas, these are also ideal spaces to place your display unit.

Bottom Line

A glass free-standing display case is excellent if you want to show your business promotional product ideas effectively. And The Hangar restaurant apparently knows this. So, if you’re considering using such a display inside your store, this is the perfect time to do so.

Our creative designers from Mindsparkz are here to help you choose and create the design you need for your products. Likewise, our merchandisers will also help you find the best FSDU manufacturer to turn your ideas into a reality.

If you need any marketing tools like seasonal promotional products, summer giveaway ideas, promotional travel bags, swag for conferences, and even gift with purchase ideas, our team are here to assist you. Contact our team today, and we’ll be glad to serve you!