A Free Standing Display Unit, also known as FSDU, can be an essential factor in taking your product and brand to the next level. But with so many variations available, it requires plenty of thought into how to get the most out of this store display idea. If you are wondering how to maximise it, learn some pro tips from a pioneer FSDU manufacturer in China — the ODM Group.
Let’s use Colgate’s in-store FSDU as an example of a smartly used display. We found this POS display in a store in Armenia.
5 Pro Tips to Maximise Your FSDU
Eye-catching, space-saving and budget-friendly, free-standing display units are an essential weapon in any retailer’s merchandising arsenal – and with our help, you can make your in-store displays work for you:
1. Complement the brand and the product.
An FSDU can be a versatile marketing tool and an effective solution to get your product off the shelf. Though it is very customisable, that doesn’t mean you can modify it to whatever design you want.
This can be highly effective in marketing only if you choose the design that echoes both your brand identity and the products being promoted. Ensure that the display and the products blend with each other.
2. Look through your customers’ eyes.
Retail store displays vary in shape and size. With that said, make sure to design something easy to access for your customers. You need to think strategically to catch the eye of shoppers in your store.
Think carefully about the customer’s eye line when designing your FSDU. Make sure it is created at an eye level and added with any crucial marketing messages so your display unit can have the intended effect.
Let’s take Colgate’s FSDU as an example…
This store display idea obviously follows the brand’s signature colours and graphics. Likewise, it is very evident that the metal display rack and the products go well together.
Similarly, the message printed on the display shares the mission of the brand to create and share more smiles with people.
3. Be practical.
Before designing your display and choosing your FSDU manufacturer, it is very important to think about the products that you will put on the display. Are the products heavy or lightweight? Are they large or small?
Answering these simple questions can help you decide which material is suitable for your display. For instance, metal and wooden store displays are good for bulky items. Meanwhile, cardboard or corrugated floor displays can accommodate lighter products.
Considering these can save resources and find a strategic location for your FSDU!
4. Highlight your products.
Whether your FSDU is positioned at the ends of aisles or near the counter, the customisable nature of your display allows you to find a design that can draw maximum attention to your main products.
Place items at a height that will be at eye level for an average person you particularly want to sell.
You can maximise the impact of your FSDU by placing a spotlight overhead or LED lights to make your display stand out.
Moreover, using eye-catching graphics is also effective in luring customers.
5. Keep your display organised.
Put yourself in your customer’s shoes. Will you bother to spend minutes digging in a cluttered display trying to find the item you need? Of course not! It would be a waste of time. In lieu, find a neat store display where you can access products easily.
When you want to get the most out of your FSDU, always maintain it properly. Keep your designs clean and avoid including too many items in them. Remember, a cluttered store display can devalue your brand and merchandise.
Take a look at Colgate’s store displays we’ve featured before…
The unique shape of this display caps the cosmetics aisle resembles a bookend.
When you compare it with other displays present in the store, this one really captivates shoppers’ attention.
The second one was Colgate’s in-store promotion in Vietnam.
Aside from the gift with purchase ideas offered, the LED lights incorporated in the display certainly made it stand out.
Get inspired by these FSDU designs from other brands:
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Bottom Line
Utilising a free-standing display as part of your marketing gives you the advantage of setting your products apart from other competing brands. Thus, planning is very crucial in this matter. Deciding which FSDU manufacturer to do business with is also a critical factor to consider.
Knowing this, the ODM Group is here to provide you with the quality service you need. ODM has a well-documented history of creating some of the market-leading free-standing display units for clients in China and around the world.
Whether you’re in the cosmetic, distillery, F&B, retail or healthcare industries, our product designers from Mindsparkz are here to create FSDU designs that suit your products and brands. Don’t forget to contact our team today to get started!
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