4 Qualities of Wooden Display Racks You Need to Know!

Visiting a shop, buying groceries in a supermarket, or dining in your favourite cafe, wooden display racks are everywhere. There are practical reasons why they are put there. Their uses are unlimited. They don’t just provide convenience, but they also contribute to any brand marketing activities.

We’ve spotted these wood shelves in a supermarket in France. Two confectionary brands — Miels des 7 Families and Les Ruchers de Luberon utilised these displays for their in-store promotion.

Miels and Les Ruchers are both producers of raw honey in France. Honey is a natural confectioner that blends to almost all foods. Aside from the brands’ high-quality products, the way they promote these in the market contributes to their sweet success!

Top 4 Amazing Qualities of Wooden Display Racks

As you could notice, most brands in the retail store use wooden shelves to display their products. Have you ever wondered why they choose this material? Though equally effective, businesses still opt for wood instead of acrylic and metal due to some reasonable factors.

And here, we will discuss why brands such as Miels and Les Ruchers were encouraged to use wooden display racks in showcasing their products in-store.

1. Mechanical Strength

The choice of materials is governed by the kind of products and the purpose why a display is designed. And wood has an incomparable strength that makes a retail display last. Wooden point-of-sale display has the ability to support heavy products without causing damage because of the natural robustness that wood has.

In addition, its natural robustness makes wooden racks safer to use. Being sturdy, displays that are made from wood cannot be easily fell or shaken. Would you imagine a customer is injured because of your unstable display? That would be a bad sign for you. That means that the quality of your shelves in retail are of low quality, giving a bad impression on your brand.

2. Naturally Beautiful and Sustainable

Sustainability is more than just a trend nowadays. Consumers are genuinely concerned with how they impact the environment. Thus, they are wiser in choosing the products and the brand they do business with.

As wood is natural and sustainable, this is a very good material to call the attention of eco-conscious consumers. Making them one of your retail displays gives you the advantage of promoting your products in a more friendly way. Furthermore, their natural appeal wouldn’t escape their finical tastes and standards.

3. Save Floor Space

As you could notice with Miels and Les Ruchers’ wooden shelves, they are built higher than the other displays. Having lean design, they consume and save minimal retail floor space.

Can you imagine having a large display inside a retail or your own shop? Though it could help customers notice your products, it would also make them uncomfortable to move around. Therefore, having the right size of store display is another keypoints to consider.

4. Versatile Displays

Its versatility is definitely one of the characteristics of wooden display racks that brands love the most. Different kinds of woods can be used in designing and creating custom retail POP displays — particleboard, MDF, multiplex, and natural wood to name a few.

Similarly, wood displays can be painted, oiled, or varnished to add more character to them. But if you want to retain their natural look, you can leave them as what they are. Doing so give them a rustic and authentic appeal.

Moreover, wooden displays can be designed according to your business branding and standard. For instance, you can modify their shapes. Having bespoke POS displays can make your brand more interesting, thereby helping you to entice more customers. You can also personalize them based on your brand’s signature colours and emblazoned your business logo to them.

Other Wood Display Ideas You Need to See!

Check out this wooden store display from Duty-Free. This concept is actually spread out around the store, holding different products from the Fine Food section. Its classic appeal makes this display idea more interesting.

5 Secrets of Wooden Store Display – Brilliant Example from Duty Free!

Wood is indeed a very versatile material for retail displays. This unique crate idea houses Kaiserdom and Volfas Engelman products. It is totally a fresh idea that makes shoppers stop over and check on the product being displayed.

Tap Into Powerful Marketing with Wooden Crate Retail Display

In a Nutshell…

No matter what products you promote and sell, you have to always find your way to highlight them and help customers discover what you have in store for them. This is a very crucial factor especially when you’re promoting your brand in crowded retail. Versatile, and practical, you can never go wrong with wooden display racks.

Leverage Your In-Store Promotion With Our Help!

If you wish to design your own wood display after reading this, we will support you on that. Our creative and dedicated team can help you design and produce the display rack you need in your promotion. Our designers from Mindsparkz will ensure to meet the design you have in mind.

Aside from unique POS display units, we can also assist you in creating your business custom promotional giveaways, brand packaging design, and even your brand’s gift with purchase ideas. If it so happened that you need any of these services, don’t hesitate to connect with our team. Will surely love to help you achieve your business goals!