We spotted this striking retail display at the Vietnam Silk House in Ho Chi Minh. Greeting the customers are two wooden donkeys facing each other. The unique window display effectively draws customer attention toward their merchandise.
Aside from China and India Vietnam has built its reputation as one of the top producers of silk in the world. The Vietnam Silk House is founded with the goal of promoting the silk industry in Vietnam.
From the outside, one can see all the silk fabric neatly displayed. Thanks to these wooden donkeys we were tempted to take a peek through the glass window.
We really love the way the shop customized its merchandise display. One can tell that they put a lot of effort in making these beautiful wooden donkeys. We absolutely love the mascots because not only are they interesting decorative pieces, but they also present massive advertising benefits for the shop.
Why We Love this Wooden Retail Display by Vietnam Silk House
1. Sturdy – As the display is made from wood, it is guaranteed sturdy. This means the POS display will last for years, saving them a lot of money in the long run.
2. Unique – Unique and truly attention-grabbing, the mascots direct the attention of customers to their products. The little details etched on the wood added an interesting texture that makes one want to touch them.
3. Strategic Location – The statues are positioned near the window so that they can attract passersby. People will be curious to see as to what the shop has to offer, driving them to check the products out, and ultimately pushing them to make the purchase. There were also wooden donkeys displayed outside the shop, where there is high foot traffic. Doing so helps raise brand awareness and enhance visibility.
4. Mascot Serves as the Face of the Shop – The wooden donkey gave the shop a face that customers will remember. Having a physical representation of the company positions their brand in a more favorable light because this makes it easier for customers to remember them.
5. Lighting – The lighting gives off a high-end feel, thus elevating the value of the merchandise on display. Not only does it highlight the bespoke POS display but it also soften its appearance.
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