8 Critical Marketing Lessons on Wooden Merchandise Displays

This aisle display by Vinamilk in Vietnam is certainly one of the best wooden merchandise displays we have seen so far. It is easy visually appealing, simple, and impactful.

 

 

Vinamilk is the largest dairy company in Vietnam with a wide range of dairy products to meet the needs of their customers. They offer 100% organic dairy products and this can be reflected from their wooden pos display.

First impressions last, they say. Authenticity is the impression we get from Vinamilk’s wooden merchandise display. One can tell that they put a lot of thought in this branded FSDU.

Free standing display units are a simple way to enhance your product’s visibility inside busy shopping stores. With a custom branded display, your customers will be able to distinguish your products from competitor brands. We have seen a lot of impressive wooden merchandise displays before but this one by Vinamilk is outstanding in its own way. Here’s why:

 

Wooden Merchandise Displays : What Makes Vinamilk’s POS Stand Out?

1. Use of Fake Grass

We definitely love the use of fake grass in this point of sale display. It is eye-catching and it looks refreshing. The patch of green added an interesting texture and color to the whole custom POP display. With this, the attention of customers will be directed to their display and away from competitors.

2. Neat and Meaningful

Vinamilk managed to keep their retail display neat, simple, and meaningful. The display reflects their identity, what they stand for, and what they strive to achieve. The wooden POS perfectly highlights their brand identity, which is “100% organic.” Therefore, it effectively captures the attention of shoppers because they “feel” the brand’s authenticity.

 

3. EU Organic Certified

We can see from the advert an “EU Organic” marking, proof that Vinamilk is indeed organic. According to their website, Vinamilk’s Da Lat Dairy farm is the first organic dairy farm in Vietnam. This means customers can rest assured that they are getting safe and high quality products from the brand. Using the upper part of the POS display to add important information about the brand is a clever way to set their products apart from competitors and attract new customers.

 

4. Durable

A wooden POS display could last for several years. Thus, merchandisers can get more value for their money. Furthermore, merchandisers can reuse the display long after the campaign has ended.

 

5. Design Appeal

POS displays are an integral part of in-store marketing. Not only are they sturdy and easy to customize, but they also add a unique aesthetic appeal that will surely captivate your customers.

6. Attract More Customers

The main goal of using POS displays is to attract to new customers and generate sales. Unique and visually appealing in-store displays effectively drive your customers’ attention toward your products.

 

7. Reinforce Brand Message

Standalone display units are a great way to reinforce brand message. As seen from Vinamilk’s example, not only did the brand used the upper part of the display to display their EU Organic certification, but they also branded the shelf beam.

 

8. Enhance Visibility

Vinamilk’s standalone display is placed along the aisle of the shop’s beverage and juice section. Because of its size and portability, it can be be positioned to high-traffic areas of the shop to ensure their products gain daily brand exposure. One of the benefits of using wooden merchandise displays increase in sales as they encourage customers to make additional purchase.

 

Vinamilk did a great job pushing their products to the front lines with their simple, yet effective and meaningful retail merchandise display. It is a simple way to improve their shelf marketing at a low cost. Furthermore, the durability of the material ensures that their merchandise display will last for years.

 

Would a wooden merchandise display improve your brand campaign? If so, do not hesitate to speak with The ODM Group today. Our product designers and merchandisers are here to assist you with designing and sourcing effective POS display units for your business.

Here are some related articles to help you brainstorm retail display ideas:

 

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Empty branded barrels make great advertisement display. Not only are they eco-friendly but they also make interesting decorative pieces in your restaurants and bars.

 

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