5 Secrets of Wooden Store Display - Brilliant Example from Duty Free!

Our years of experience in the industry has allowed us to see a lot of impressive point-of-sale displays. They come in different forms, shapes, sizes and materials that make each distinctive and stand out in the competitive retail space. Most of our favourites are made out of wood, a versatile material widely used in different industries. What makes a wooden store display exceptional? Let’s take a look through this blog!

During our visit to a Duty-Free store, we are able to spot this wooden crate display. It is showcasing products from Borgo de Medici, an Italian company dedicated to producing speciality foods based in the heart of Tuscany. We found this bespoke retail display interesting because of its “distressed” appearance.

Wooden Store Display

This concept is actually spread out around the store, holding different products from the Fine Food section of Duty-Free. Their charm is reminiscent of a past era when grocery stores displayed their fresh products on wooden crates and shelves.

What Are the Secrets Behind Wooden Store Displays?

1. Naturally Captivating

Wooden store displays are naturally appealing. They have a classy, elegant feel that’s visually pleasing and sophisticated. This can be attributed to their aesthetic value, which creates the right ambience in a shop or store. Furthermore, they also help enhance the look of products they are meant to display, such as food items and clothing.

Wooden shop signs are also straightforward to customize. You can use your custom designs and print them on the wood using simple printing techniques like screen or offset printing.

2. Mechanical Strength

Wooden retail fixtures are robust and resistant to atmospheric influences (humidity and temperature). The choice of materials is primarily governed by the capacity of construction to perform the service functions for which it is designed. This is why many opt to use solid and sturdy wood above all for its natural robustness, and it allows the display to support heavy products without causing damage.

3. Stands for Quality

Store displays are the first thing people notice when they enter a shop. The store’s appearance is an integral part of its marketing strategy, and it is the first opportunity to make a great impression on potential customers.

Using wooden store displays is an excellent way to entice customers and make them feel confident about their purchase. They offer the perfect combination of style and quality that shoppers want, so you’re sure to find success with them.

Wooden Store Display

4. Timeless Charm

Wooden store displays have many uses in shops and stores. Retailers can use them to highlight particular features of products or brands on sale or make them stand out on the sales floor. Wood is also a material that does not lose its appeal over time which is why it is a favourite for creating wooden store displays that will last for many years to come.

5. Versatility

Wood is an excellent choice for in-store displays or point of purchase displays. It is a highly versatile material that you can use to meet your specific needs in various creative ways.

The most important thing to remember when choosing wood as a display material is that you need to select the right kind of wood and, more importantly, the correct type of finish. The type and quality of the wood you use will directly impact how your products are displayed and perceived by customers.

With such an important factor, it’s essential to take the time to find out precisely what you’re looking for.

Seeing this wooden store display reminded us of this wooden crate retail display we have featured before. Crates are usually designed for shipping goods. But they are also a fantastic display as they lend a rustic vibe.

Moreover, giving them a new lease of life is good for the environment. You can customize them to provide them with a unique role in your retail business.

Tap Into Powerful Marketing with Wooden Crate Retail Display

To Sum It Up,

Indeed, wooden displays are a natural, eco-friendly and cost-effective way to build brand awareness and increase sales. As the retail environment becomes increasingly more competitive, many retailers seek ways to stand out from their competitors.

Store owners can use wooden floor displays to attract customers’ attention when they first enter a store and maintain it as they walk around the shop. On top of that, wooden store displays are also an excellent way for businesses to display products that align with their brand and attract customers looking for natural, organic or handmade products.

Harness Our Team’s Creativity!

Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional products that suit your branding requirements. Our talented team of in-house product designers, Mindsparkz, can design the perfect branding tool for you.

We also offer product brainstorming sessions and a range of POS display designs to exceed the industry norms. Feel free to contact us today to find out more about how we can help your brand with your marketing needs. We would love to hear from you!