4 Benefits of Using Promotional Kitchenware as an On-Pack Gift Idea

Promotional kitchenware has long been used by companies in marketing their brands and they’ve made the right choice! Kitchenware is a practical marketing tool to consider. Moreover, most businesses across industries, especially in the F&B can take advantage of its promotional potential like the ones our team spotted today!

 

Promotional Kitchenware as On-Pack Gift Idea

From 1981 to the present, Reis continues bringing the best quality dry foods to the global market and the brand offers a free wooden spoon in every 1-kilogram pack of Reis Red Bean and 1- kilogram pack in a local Turkey store.

Meanwhile, in a retail store in Bolivia, olive oil brands, Carbonell and Kris, included kitchenware sets for their promotion! Customers can bring home a set of spatulas and spoons with every purchase!

As we can see, promotional kitchenware is a staple for the industry even across regions. To give you some insight into why brands choose them for their marketing campaigns, here are the benefits of promotional kitchenware as an on-pack gift.

 

4 Benefits of Promotional Kitchenware In Marketing

1. Brand Integration to Daily Life

One of the most significant advantages of promotional kitchenware is its seamless integration into daily routines. These items become an integral part of people’s lives, from cooking breakfast to preparing family dinners.

By featuring a brand’s logo, name, or message prominently on kitchenware products, brands can effortlessly reinforce their presence in consumers’ homes and daily rituals. This continuous brand integration fosters a sense of familiarity and trust, leading to increased brand recall and customer loyalty.

 

2. Highly Functional

Promotional kitchenware offers genuine utility and value to customers hence, they’re kept for as long as possible. Eventually leading to prolonged exposure to the brand’s message and identity.

On top of that, people will form trust in the brand for giving them something they can use and not focusing alone on how to advertise the brand itself.

 

3. Lasting Impression

As durable and long-lasting products, these items remain in use for extended periods, continuing to engage and remind customers of the brand’s presence. Every time they cook, bake, or serve a meal using promotional kitchenware, they subconsciously reinforce their association with the brand, further solidifying brand loyalty and advocacy.

 

4. Taps A Wide Market

Kitchenware also appeals to a wide and diverse audience which makes them an inclusive and versatile marketing option. From homemakers and aspiring chefs to food enthusiasts and professionals, everyone appreciates high-quality and functional kitchen tools.

Thus, promotional kitchenware campaigns have the potential to reach individuals from various demographics and interests, expanding the brand’s reach and market presence.

 

Promotional Kitchenware Material: Wood vs Plastic

• Durability

Wooden kitchenware, often crafted from high-quality hardwoods like bamboo or beech, boasts exceptional durability and longevity. The natural strength and resilience of wood make it suitable for various kitchen tasks, ensuring that the promotional items remain useful and intact for extended periods.

• Customisability

Plastic kitchenware comes in a wide range of colours and styles, offering versatility and the ability to match various brand aesthetics. It gives brands greater control over how promotional kitchenware will look after production.

• Sustainability

Wooden kitchenware stands out as a more sustainable choice, particularly when sourced from responsibly managed forests or bamboo plantations. As a renewable resource, wood aligns with eco-friendly practices, reducing the environmental impact associated with the production and disposal of kitchenware items.

• Lightweight

Plastic kitchenware, on the other hand, offers a lightweight and practical option. While some plastic materials can be durable, they may not match the longevity of well-crafted wooden items but they excel in terms of affordability and ease of cleaning.

 

More Promotional Kitchenware Ideas You Can Choose From

1. Custom Aprons

Custom aprons are the perfect blend of style and utility. Adding your logo or brand message to these aprons transforms them into a walking billboard for your business. Whether your market is cooking at home, hosting a dinner party, or participating in culinary events, the custom apron ensures your brand stays in the spotlight.

 

2. Chopping Board

A branded chopping board is a practical and functional kitchen essential that customers will appreciate daily. Engraving your logo or design on the chopping board adds a touch of elegance to this culinary tool. In addition to that, it can also be easily integrated into any marketing strategy.

 

3. Portable Kitchen Scale

This branded kitchen scale is a must-have in every home with a high-precision sensor to get accurate measurements. The LCD is easy to read with overload, unstable, and low battery indicators.

4. Knife Sharpener

Have an edge against your competitors with this advanced promotional merchandise for the kitchen. The knife sharpener enables people to easily take care of their knives which is essential in the kitchen and a product that people use every day.

 

To get your ideas rolling, here are related promotions from other brands:

The Tet holiday is undoubtedly one of the best opportunities to promote a brand and Trà Ô Long TEA+ maximised it with their tea gift box set! Find more details of the promotion here:

 

In this promotion, Maggi’s kit contains 1 free pan, 1 complimentary sauce from Crosse and Blackwell, and 5 Maggi products to ensure nothing but a tasty meal for their customers!

 

Coca-Cola’s seasonal promotion in time for the Chinese New Year attracted customers due to the variety of their promotional merchandise and one of them is a kitchenware set! Read more details about this campaign here:

 

Customers are enticed to scan and join the promotion of Marigold, the leading dairy and beverage company in Singapore, to win branded kitchen products that everyone will definitely find useful!

 

With the good bond that E.Leclerc has established with its customers through its loyalty program, this redemption program is certainly a hit for both cardholders and prospective customers. Find more about the promotion in the blog below!

 

Promotional Kitchenware FAQs

All you need to know about promotional kitchenware!

What is promotional kitchenware, and how does it work?

Promotional kitchenware refers to kitchen-related items customized with a company's logo or branding to promote their business. Businesses distribute these items as freebies or gifts to customers, employees, or partners.

What types of kitchenware items can be used for promotional purposes?

A wide range of kitchenware items can be used for promotions, including cutting boards, aprons, kitchen utensils, kitchen gadgets, and more.

How can promotional kitchenware benefit my business?

Promotional kitchenware offers numerous benefits, such as increased brand visibility, enhanced brand recall, and long-term customer engagement. By providing customers with functional and practical items they use daily, businesses can stay top-of-mind and create a positive association with their brand.

Is promotional kitchenware suitable for corporate gifting and employee appreciation?

Yes, promotional kitchenware is an excellent choice for corporate gifting and employee appreciation. High-quality kitchenware items make thoughtful and practical gifts while simultaneously promoting the brand.

 

Putting It All Together,

Gift with purchase and on-pack promotion are sales tactics used by businesses to entice and convert buyers. Generally, free GWPs are exclusive and limited. Moreover, it is a great way for brands to boost visibility, create an edge in the crowded market, and gain an influx of sales.

Thus, if you want to run a successful gift-with-purchase promotion, always keep in mind your business objectives, the type of  GWP merchandise you want to offer, and how you are going to promote the promotion. Taking all these into consideration can help you ensure that all your team effort will not be wasted.

 

The Role of ODM

Are you planning to run a GWP promotion but still undecided on which items to use? Worry no more. The ODM Group can help you out!

The ODM Group is a Promotional Products Marketing Agency founded in 2003. Our diverse approach makes us a great partner for small and big brands, locally and internationally.

We provide services such as manufacturing custom promotional giveaways, designing high-quality POS display units, curating brand packaging designs, and producing gift-with-purchase merchandise.

If you need any of these services, feel free to connect with our team. We would be glad to help you turn your ideas into life!

 

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